• "Sweat" follows the daily life of a social media star.

  • This fascinating film describes the advantages and disadvantages of this profession.

  • The strength of the subject comes from the fact that the film avoids any caricature.

Her name is Sylwia, she is a sports influencer with more than 600,000 subscribers but she feels alone to death.

Sweat

by Magnus von Horn paints an uncompromising portrait of this young businesswoman embodied by the revelation Magdalena Kolesnik.

The Swedish director of the thriller

Le Lendemain

avoids any caricature in his description.

The benefits Sylwia enjoys are as well written as the hardships she faces with her chosen career.

This film crowned with the Cannes 2020 Label is careful not to angelize or demonize its practices.

That's what makes it exciting.

Inspired by reality

It was by following the accounts of a real influencer that Magnus von Horn found his subject.

“Posting photos, videos and sharing her private life had become her profession and I wondered who this woman was, outside of the networks.

I tried to imagine what it didn't show”, explains the director.

He answers this question by following his heroine in the spotlight as in his real life.

Brilliant and dynamic for her subscribers, the latter feels incredibly bad about herself as soon as she turns off her phone.

This is not often as the Internet turns out to be a barrel of Danaïdes for those who have made it their main activity.

Benefits, Sylwia has a lot of them thanks to her status as stars of social networks which allows her to receive many gifts as well as the devouring love of her fans.

The disadvantages are also numerous when she is harassed by a maniac or accused of being an opportunist as soon as she has the misfortune to drop her mask of a fulfilled young woman.

Her meeting with a subscriber who confides in her or a chilling family meal reveal the extent of her loneliness.

Magnus von Horn does not force the line which makes Sylwia very touching.

Caught in a gear whose mechanism she herself has set in motion, she is moved by her distress and irritated by her superficiality.

These two sides of the character are shown with an acuity that makes him fascinating in his complexity.

“She is a businesswoman who serves as an inspiration to those who dream of having her way of life,” insists Magnus van Horn.

Sweat

makes you think about what this choice implies in front of the cameras but also behind the scenes.

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  • Movie theater

  • 20 minute video

  • Influencer

  • Internet