Regarding the bust-up and body slimming of esthetic salons, the Consumer Affairs Agency said that the "treatment satisfaction" was actually the second place, but it was displayed as "the first place" in the Internet advertisement. We issued an order to the operating company of the company to prevent recurrence, saying that it is a "good misidentification" of the prize labeling law.
The action order was received by "PMK Medical Lab," which has its headquarters in Tokyo and operates about 30 esthetic salons nationwide.
According to the Consumer Affairs Agency, this company opened its own website in the beauty portal site from September 10th to May 27th last year, and as a result of some stores, "Bust". The so-called "No. 1 display" advertisement was posted, such as "No. 1 treatment satisfaction" and "Body slimming No. 1 treatment satisfaction".
However, when the Consumer Affairs Agency confirmed the contents of the questionnaire survey that was shown as the basis of the display, those who did not actually receive the treatment were targeted for the "treatment satisfaction" survey, and it was not ranked first. , It turns out that both were in second place.
For this reason, the Consumer Affairs Agency has issued a measure order to prevent recurrence, etc., as such labeling is a "good misidentification" of the prize labeling law.
According to the Consumer Affairs Agency, the advertising agency and marketing consultant company outsourced the survey to the respondents who chose other salons based on the results of the questionnaire survey, which was originally the second place with responses from about 400 people. By omitting it, the number of people was reduced to about 280, and the result was changed to "1st place" and reported to the company, and the company said that it produced the advertisement without knowing it.
According to the Consumer Affairs Agency, PMK Medical Lab says, "We will take the measure order seriously."