Breaking the Wall: Diversified Approaches for Museum Cultural Dissemination
In recent years, the application and popularization of "Internet +" has provided new technologies and approaches for the development of cultural and museum institutions in various places, especially the use of VR, AR and 5G networks, which has provided new opportunities for the re-development and re-creation of museum resources. opportunity.
These methods expose the public to more diverse cultural resources, and also enable the public to obtain a virtual "presence", so as to experience and comprehend the unique artistic value of traditional culture.
The diversification of media has enabled museums and other cultural institutions to “break the wall” from reality to virtuality.
In the past, the cultural dissemination of museums was mostly carried out in the museum, through manual narration, electronic screens and various brochures.
Under the background of the epidemic, the visit rate of museums and other cultural institutions has decreased, and the Internet and other media have become an important channel for new cultural transmission of museums.
Through a variety of media, the museum's powerful collection of cultural resources can be better displayed to the public, allowing the audience to "touch" cultural relics at zero distance.
For example, the Palace Museum launched digital products such as "Records of Famous Paintings of the Palace Museum", "Digital Treasure Pavilion" and "Digital Cultural Relics Library", which make cultural relics more clearly and three-dimensionally displayed in front of the audience.
Another example is the cultural variety shows such as "National Treasures" and "China National Treasures Conference" jointly created by CCTV and cultural and museum organizations, using the integration of multimedia and popular expressions to make the unreachable collections real and palpable, creating for the audience. The "immersive" audio-visual experience allows the ancient charm of cultural relics to be intuitively conveyed to ordinary audiences in the form of modern variety shows, giving people a unique cultural visual experience.
Another example is the upcoming interactive short drama "Prince Gong Mansion" jointly launched by the Prince Gong Mansion Museum and Tencent Video, which will allow the audience to re-understand the classical cultural life displayed by the Prince Gong Mansion in a multi-scene and immersive interactive form, and interpret the history of the palace from a new perspective. and traditional culture.
It can be seen that the diverse media breaks the gap between reality and virtuality. The audience touches real cultural relics and collections in a "virtual" feeling, breaking the single existence of the museum.
The blessing of digital technology makes the museum a "living" existence.
In the past few years, my country has accelerated the construction of public digital cultural services, and the digital library has also been fully implemented.
With the help of current digital technology, cultural and museum institutions have integrated some difficult-to-preserve cultural resources into shared resources for the public, so that excellent museum culture can be preserved, and the convenience of digital technology has also enabled the public to access cultural resources more conveniently.
For example, the popular VR technology in recent years has also been gradually applied to the cultural dissemination of museums.
The "Museum Online Exhibition Platform" is to make museums and memorial halls in various places a "living" existence in the form of panoramic digital exhibitions. Visitors can choose a museum by themselves, scan the code with their mobile phone and enter the applet, and then they can browse the venues in a 360-degree panoramic view.
In addition, there are special audio explanations to help the audience deeply understand the historical and cultural connotations of various museums and memorial halls, and learn more about cultural relics and historical and cultural knowledge.
Although it is far away from the real venue, this panoramic viewing makes the museum seem to be presented in front of the audience, as if on the scene.
In addition, there are immersive exhibition items such as offline flying theaters and fox screen theaters, as well as AR experiences with multiple senses such as vision and hearing.
It can be said that the blessing of digital technology has kept the cultural life of the public uninterrupted under the epidemic, and museums around the world are also continuing to carry out cultural dissemination through this form.
Value orientation cannot be ignored.
Under the current background of increasing domestic and foreign exchanges, it is particularly important for museums to tell Chinese stories and spread excellent Chinese culture well.
This also requires that cultural and museum organizations should not just stick to the treasure house of culture and stop moving forward, but should give traditional culture a modern appearance in various forms, so that it can enter the hearts of the public.
In this process, the value orientation formed by the museum culture as an index cannot be ignored.
The cultural promotion of museums is an important external value influencing factor, such as cultural theme education for students, cultural relics exhibition activities for the public, etc., all of which affect people's thinking at the individual and cultural levels.
In the past, many cultures were limited by the dislocation between the network and reality, which would produce a distortion in the process of communication, either deviating from the original meaning or becoming a completely different interpretation.
Perhaps one of the functions of museums in cultural dissemination is precisely to make up for such cultural distortion and dislocation.
In the past two years, cultural and museum organizations have continuously innovated new paths for cultural dissemination.
Through the support of digital technology and the matrix propaganda of the Internet and other media, the public can feel the charm of the museum, and the excellent traditional culture can be spread and carried forward.
All in all, realizing the integration of culture and technology in the digital age is an important direction for cultural and museological institutions to regain vitality and attractiveness in the future, and it is also a long-term path for the continuous extension of traditional culture.
(Author: Jia Meng, unit: Museum of Prince Kung's Mansion, Ministry of Culture and Tourism)