Cloud code! The identity card hidden in the trademark is more hidden than the QR code, and only a small piece can be identified and traced
Changjiang Daily News (Reporter Lei Xinrui Correspondent Liu Jiaxiong) On June 11, in the office area of Star New (Wuhan) Technology Co., Ltd. in Donghu High-tech Zone, the reporter saw various common daily necessities, including " Dehua Suet Jade White Porcelain Set", there are Baiyunbian Collector's Edition liquor, and Pechoin skin care products... These common products actually have hidden anti-counterfeiting mysteries.
Starnew CEO Chen Yuanyang handed the reporter a piece of tea cake. You can see that there are many shallow and dense small dots on the label on the surface and the inner fly on the inside.
Picking up a teacup on the table, the white cup body seems to be no different from the teacups on the market, but there are also many irregularly arranged small dots at the bottom of the teacup, which are integrated with the four small cyan characters of "New Star". one.
"This is the cloud code." Chen Yuanyang introduced to reporters, "Compared with QR codes and barcodes, it is more hidden. Printing on the product will not affect its original packaging design." The cloud code can be of any shape, and generally Combine with the logo on the product packaging.
Chen Yuanyang tore off the corner of the tea cake label and swiped it with a mobile phone applet, and the detailed product information and anti-counterfeiting signs immediately appeared on the screen.
"Even if the cloud code is damaged or blocked, and only a small corner is exposed, it can still be identified." Through the core patent algorithm, these inconspicuous small dots can generate random texture images with massive information within a square millimeter-level printing area.
Only 3 x 3 square millimeters of wrapping paper or label, consumers can identify the real and fake.
How to assign codes is also a process.
"According to the material of different products, Star New can do coding on carriers such as porcelain, glass, steel, etc." In order to accurately print extremely small code points on products, the company has established more than 1,000 square meters in Qinghe Square. Coding technology research and development base, "to code porcelain, we use the professional process of 'glaze color'".
Cloud code technology is widely integrated and difficult to be faked.
Today, Star's new cloud code has been used in many fields such as tea, cosmetics, medicine, clothing, and porcelain, and there are as many as 6 billion items marked with the cloud code.
"The market applicability of cloud codes is very broad, and these are just the tip of the iceberg." Chen Yuanyang believes that "one item, one code" can be realized through this technology, so that every product can be given an "ID card".