China News Service, Hangzhou, June 9th, Question: When can the cheongsam be able to "win the flag" without borrowing it?

  The author is strictly Xie Panpan Tong Xiaoyu

  Every year in the college entrance examination, a mother wearing a cheongsam is a beautiful scenery outside the examination room.

Among them, many of them rarely wear cheongsam, just for the candidates to seek a good luck of "winning the flag".

  Cheongsam is known as the "quintessence of China" and "classic of Chinese clothing" for its smooth lines and elegant style. It is also known as "national costume". Internationally, cheongsam is also one of the most iconic symbols of Chinese culture. , is hailed as the representative of "Oriental women's clothing" by the contemporary international clothing industry.

"Hangzhou Global Cheongsam Day" event photo.

Photo courtesy of Hangzhou Culture, Radio, Television and Tourism Bureau

  Even though it has an extraordinary status and prosperity in the history of clothing, few people use cheongsam as a daily dress today. In the public impression, cheongsam has almost become the work clothes of all kinds of celebration etiquette ladies. It was only on the day of the college entrance examination that it appeared in the public eye on a large scale.

  Beginning in 2017, the Hangzhou Municipal Bureau of Culture, Radio, Television and Tourism of Zhejiang Province has held the "Hangzhou Global Cheongsam Day" event every year to promote Chinese cheongsam culture to the world.

The relevant person in charge said that the cheongsam combines the essence of Eastern and Western aesthetics. It is hoped that the cheongsam day will become a fixed festival every year. Wearing the cheongsam to work and shopping on this day will not violate the sense of harmony, and it will become a landscape of the city. , graduation ceremonies, weddings and other formal social occasions, to witness the important moments in the life of every Chinese woman.

"Hangzhou Global Cheongsam Day" event photo.

Photo courtesy of Hangzhou Culture, Radio, Television and Tourism Bureau

  Clothing is a civilization worn by a nation, and behind it also contains the inheritance and consensus of national culture.

  Many countries attach great importance to traditional national costumes, such as Japanese kimonos and Vietnamese Ao Dai.

In Japan, people generally wear kimonos at key moments in their lives, such as Coming-of-Age Day.

"Hangzhou Global Cheongsam Day" event photo.

Photo courtesy of Hangzhou Culture, Radio, Television and Tourism Bureau

  Li Dangqi, a professor at the Academy of Arts and Design of Tsinghua University, believes that compared with Japanese kimonos, cheongsams are more suitable for modern life, and it is absolutely no problem to become a clothing choice for young people.

He said that the fashion is diverse now, and the choices are also diverse. Usually wear jeans, and you can wear cheongsam at important and beautiful moments.

  Wearing cheongsam is not just looking for traditional styles.

In recent years, various cheongsam improvements have become popular.

The China National Silk Museum in Hangzhou has also held several "Global Cheongsam Invitational Exhibitions", inviting designers from all over the world to design Cheongsam.

  Sewing with denim fabrics and stitching techniques, 3D printing cheongsam, sewing amber pendants and organza on the hem... Designers from all over the world showed the new possibilities of traditional cheongsam.

"Hangzhou Global Cheongsam Day" event photo.

Photo courtesy of Hangzhou Culture, Radio, Television and Tourism Bureau

  In the face of cheongsams with different shapes and styles, Zhao Feng, director of the China National Silk Museum, once said that this is an alternative "opening method" of Chinese traditional culture, and frankly said that "this kind of 'a hundred flowers blooming' must be tolerated."

  Chinese cheongsam master Chu Hongsheng had a wish before his death: "One day, the cheongsam can return to the daily clothes of Chinese women."

  On that day, the cheongsam was the real "striving for victory".

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