Yuna Kim, the 'Queen of Figure Skating', takes the lead in promoting the beauty of hanbok to the world.



According to the Ministry of Culture, Sports and Tourism today (10th), Yuna Kim participated in the 'Creative Content Planning and Development Linked with Hanbok and Hallyu' project, and plans to directly plan hanbok products with 10 hanbok companies to be selected through a public contest, and conduct publicity and marketing activities. The expected.



This project, promoted jointly by the Ministry of Culture, Sports and Tourism and the Korea Crafts and Design Culture Promotion Agency, is designed to promote the appeal of hanbok to the international community through collaboration between creative hanbok designers and hallyu culture artists and to participate in pioneering overseas markets for the hanbok industry.



Yuna Kim is an international goodwill ambassador for UNICEF, continuing her various social contribution activities and spreading her positive influence both at home and abroad.



The Ministry of Culture, Sports and Tourism explains that her Korean beauty, unique to Yuna Kim, is expected to further enhance the charm of hanbok.



Yuna Kim, who will be participating in the business this year, said, "I am happy to have the opportunity to plan and develop a new product that can express the beauty of hanbok and actively promote the value and merits of our clothes hanbok."



From the 10th of this month to the 1st of the next month, the Ministry of Culture, Sports and Tourism and Gong Jin-won open a call for hanbok companies to plan and develop hanbok products.



The target of the contest is SMEs in the hanbok field that can plan and produce products related to Hallyu.



The selected company must maintain the composition and elements of Korean hanbok, but develop at least six hanbok designs in accordance with Yuna Kim's unique characteristics and plans.



In addition, the production cost will be supported by KRW 25 million and the opportunity to sell in domestic and overseas markets will be provided through the 'Hanbok Wave.com', an online hanbok platform.



An official from the Ministry of Culture, Sports and Tourism said, "The goal of this project is to develop hanbok with competitiveness in overseas markets, from popular hanbok that can be easily worn in everyday life to hanbok with a modern reinterpretation of Korean traditional culture." We look forward to developing various hanbok contents together and spreading them all over the world.”



Last year, the groups Brave Girls and DKB, who wrote 'The Myth of Reversing Running', contributed to the globalization of hanbok.



The digital fashion advertisement video for hanbok in which they participated was broadcast on a billboard in Times Square, New York, USA, and the beauty of hanbok was announced to the world.



Netizens who saw the large-scale promotion of hanbok, the clothes of the Korean people, in the middle of downtown America, responded that it was heartbreaking to see that the fashion of hanbok was maximized and spread to the world.




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Kim Yuna received attention by attending a fashion show for a luxury brand earlier with a style reminiscent of hanbok.



In April, when her luxury brand Dior's '2022 F/W Women's Collection' was held for the first time in Korea at Ewha Womans University in April, Yuna Kim was praised by many for exuding elegant Korean beauty with her hanbok-style skirt and sweater.



Kim Yuna, who has maximized the beauty of her hanbok by perfectly digesting her modern reinterpretation of hanbok, is drawing a lot of attention to the news of her hanbok globalization project.



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