In the era of intelligent media, how can the integration of production and education "break the circle" and grow?
Strategic outlines such as the Outline of the National Medium- and Long-Term Education Reform and Development Plan (2010-2020) and the Several Opinions of the General Office of the State Council on Deepening the Integration of Industry and Education, clarify that the goal of cultivating applied talents is to establish and improve government-led, industry-leading The school-running mechanism of guidance and enterprise participation promotes the in-depth integration of production and education, and builds an integrated development pattern of education and industry.
It can be said that the integration of production and education is an in-depth cooperation between industry and education, and it is an inevitable choice for colleges and universities to improve the quality of talent training.
In the field of media, the integration of education and industry is connected by the power of science and technology.
In today's increasingly diverse media forms, how should media talents be cultivated?
In the future, how will we respond to the new trend of integration of production and education?
The West China Metropolis Daily and the cover news reporters interviewed three experts and scholars in the fields of media and universities to discuss the current situation and future direction of the integration of production and education in the new environment.
Technology promotes the integration of media and education to usher in a new development situation
Under the birth of intelligent technology, the deep integration of the media and education industry to obtain new development space is dictated by the times.
Technology-driven and cultural development promote the continuous transformation of the education industry and improve the ability to transform and apply knowledge, which is also the call of the times.
According to Zhang Zhi'an, a professor at the School of Journalism of Fudan University and president of the Applied Journalism and Communication Branch of the China Journalism History Society, at present, many journalism colleges and universities in China have been at the forefront of the integration of industry and education, and have carried out in the fields of media technology and media reform. Explore effectively.
At present, some journalism colleges and universities have developed in terms of academic research, journalism practice, and talent training, focusing on intelligent media technology, applications, and development trends.
It is undeniable that the integration of production and education is also constrained by the degree of regional development, the adoption of digital media technology and innovative practices.
Therefore, the industry-university-research exchange between journalism schools and the media is still unevenly distributed.
In the media and education industry, why can the integration of production and education spark?
Zhang Zhian believes that in the new technology dissemination scene, the media, as the main body of practice, mainly plays the role of the most cutting-edge expander, while the academic world is mainly the researchers and trend judges. Intercommunication, use practice to feed back theory, and theory to guide practice.”
Hu Yanhui, deputy dean of the School of Journalism and Communication of Southwest University for Nationalities, believes that in the process of in-depth integration of production and education, the media and the education industry play unique roles.
The media industry provides a platform for students to participate in practice and becomes an important evaluator for testing the effectiveness of media education.
The School of Journalism and Communication is the talent training base for the media industry.
He believes that with the development of postgraduate education in journalism and communication, the relationship between education and the media industry will become closer, especially the continued education of media practitioners is conducive to promoting the integration of industry and education and realizing the two-way development of media and education.
Looking forward to the future, exploring joint training to help the integration of production and education
In today's increasingly diverse media forms, media talent education urgently needs to cultivate diverse types of intelligent media talents, making the integration of production and education stronger and bigger, with depth, breadth and integration, which is an important path for the future development of both parties.
Zhang Zhian suggested that in the future, the development of industry-education integration can rely on project-oriented and problem-oriented solutions, and promote cooperation between the two parties by solving problems one by one.
Hu Yanhui believes that the current form of project-based cooperation between the two parties is more effective, but the limitations are also obvious, and full integration cannot be achieved, and the depth of cooperation is limited.
He suggested that in the future, the two sides can explore joint training and jointly carry out the transformation of achievements, so as to truly realize the seamless connection between education and industry, and the linkage between industry development and media education.
For example, we can rely on the construction of the "new liberal arts" of the journalism and communication major, integrate resources, integrate science and technology such as big data and algorithms, and promote the development of integrated news and intelligent communication.
Ye Zhongbin, president of Chengdu Institute of Technology, put forward some suggestions from the perspective of electronic information colleges.
He said that in electronic information majors such as artificial intelligence and computer, the basic knowledge and professional concepts of media disciplines should be added from the perspective of talent training programs; Professional course teachers integrate media elements into their courses; in the process of students' practice, they combine media and course majors to cultivate in order to adapt to the needs of media in the new era in the future and become media professionals who understand technology.
West China Metropolis Daily - Cover reporter Dai Zhuxin, intern Su Xueqing