Let's go, let's go to the "market" together
"Let's go, let's go to the 'market' together!" Tasting food, making pottery, shopping for good products, learning skills... Going to the city's parks, commercial centers, scenic spots, and trendy neighborhoods, and strolling around interesting creative markets, is becoming a popular destination for many citizens One of the options for a vacation "on your doorstep".
In the past two years, the creative markets held in urban complexes, tourist areas, creative parks and other destinations have attracted a large number of tourists, stimulated urban consumption, broadened leisure channels, and become a new hot spot for urban tourism.
Cultural creativity comes first
"Gather the world's goods, trade and retreat, each gets his own place." The traditional market focuses on commodity trading, while the new market highlights cultural and creative attributes.
Zeng Bowei, secretary general of the Leisure and Vacation Branch of China Tourism Association, told this reporter: "Compared with ordinary markets, creative markets are more personalized, and the products sold are generally not produced by factory assembly lines, but their design and style are creative. It is sexual, and focuses on interaction with guests, and the publicity channels are more spread through the community, the Internet, Xiaohongshu, etc.”
Nowadays, all kinds of creative markets are blooming everywhere. Searching for "market" on Xiaohongshu, there are 460,000+ notes.
Among them, the cultural tourism market is even more popular, covering 28 provinces, autonomous regions and municipalities across the country.
In Chenggong Wuyue Square, Kunming City, Yunnan Province, time-honored businesses such as medicine, food, decoration, and tourism are lined up. Visitors taste the authentic Yunnan cuisine and learn about the development of each time-honored brand.
"This is the first time for me to visit such a market. While playing, I learn traditional culture at the same time. I will come again next time." "Post-90s" Xiao Wang likes this kind of market with cultural connotations.
Like Kunming, a market with regional cultural characteristics can not only "activate" culture, but also stimulate consumption, and it is frequently out of the circle in many places.
In Wuhan City, Hubei Province, at a creative market with the theme of intangible cultural heritage, many tourists took photos with colorful wool crochet works at a booth.
It turned out that the wool crochet technique belongs to the seventh batch of representative projects of intangible cultural heritage at the district level of Jiang'an District.
Talking about the purpose of participating in the market, the stall owner said: "Through participating in this market, I hope more people understand and like wool crocheting."
The epidemic has not stopped the enthusiasm of Beijingers to visit the market.
The online special event "Encounter Jingxi·Meet the Beautiful" Beijing Shijingshan Cultural and Creative Market was held at the entrance of Jingxi Ancient Road. Listen to stories, appreciate intangible cultural heritage, and enjoy the cultural feast of Shijingshan.
The creative market is not only fashionable and individual, but also the organizer pays more attention to the experience of the participants.
Every Saturday morning, at the Sculpture Porcelain Factory in Jingdezhen City, Jiangxi Province, Lotte Ceramics will hold a creative market.
Most of the ceramic products in the market are made by school students and self-employed people.
There are more than 100 booths, small accessories as small as a few yuan, and tea sets as large as hundreds of thousands of yuan, must pass the evaluation of the pottery club before they can be placed on the booth.
After visiting the Taoshe Market, a tourist said with admiration: "This market is not a simple display, it reflects the life and spiritual world of a generation of young people: not to be imprisoned by the life of a frivolous fan, to find one's own spiritual level .I highly recommend young people to come and see.”
Young people's event
The creative market has flourished, thanks to the development of the night economy and street stall economy advocated by the state, especially under the epidemic situation, in order to promote economic recovery, the market has received strong support from local governments.
"The creative market can create some consumption hotspots, drive some local businesses, and promote the recovery of the cultural tourism industry. This may be one of the reasons why the local area attaches great importance to it." Yang Liheng, general manager of Oriental Zijin (Beijing) Culture Co., Ltd., told this reporter.
Taking Shanghai as an example, in 2020 and 2021, more than 50 features such as BFC Bund Fengjing Market, Sinan Night Party, Daxue Road Cooling Garden Party, and the "Four Leaf Clover" Market of the National Convention and Exhibition Center have been launched successively. Market item.
Being sought after by young people is another major reason for the popularity of the creative market.
Affected by the epidemic in the past two years, people's travel has been hindered. In the "Nearby Travel" option, the trendy and interesting creative market has become a place for young people to show themselves and make new friends.
From a certain perspective, the creative market has become a grand event for young people.
According to the "2020 Shanghai Fair Development White Paper", the age of the people visiting the market is concentrated in the 19-35 years old, and the age structure has a high degree of overlap.
The Xiaodao Market in Haikou City, Hainan Province has attracted many young entrepreneurs.
Lin Yimu, a "post-90s" photographer from Haikou, will show her works at the market every night. Many citizens are attracted by her works, and some people place orders on the spot and decide to choose a shooting day.
An art studio founder said that his business has benefited from the creative market, "Our brand started from such a market. The creative market can give our young people and local cultural and creative brands a promotion, learning and The opportunity to communicate, let us test ourselves in the market.”
Creative Bazaar offers young people a new way of life.
In the market, they can meet their favorite works, and can directly communicate and interact with the people around them, which is something they cannot experience when shopping online.
Yang Liheng believes that the reason why the creative market is popular with young people is that there are cultural and creative products that young people like, which is in line with the aesthetic and purchasing needs of young people.
In addition, the organizers and participants of the market are mostly ethnic groups that intersect in the cultural and creative circles, design circles, and art circles. The products they bring and their literary and artistic attributes are also a reason to attract young people; secondly, The venues held by the creative market are also the places that young people like to go to. Third, compared with ordinary markets, the creative market is more like a community activity and a fashionable punch-in behavior.
Facilitate urban tourism
The emergence of the market has made many cities and scenic spots more lively. Tourists who have visited the market, especially young people, through repeated publicity on social platforms, the city and scenic spot where the market is located has become a tourist net red The punch-in place has driven the development of the local cultural tourism industry.
According to reports, in Hangzhou, Zhejiang Province, the local "Hangzhou Wonderful Night" cultural and tourism market has been held for two consecutive years. In the first year, in just three days, it attracted 118,000 visitors and stimulated consumption of 30.08 million yuan.
In the second year, Shanghai Municipal Bureau of Culture and Tourism, Nanjing Municipal Bureau of Culture and Tourism, and Huangshan Tourism also sent special products to Hangzhou Wonderful Night; According to the data of the "2020 Shanghai Market Development White Paper", the passenger flow reached nearly 400,000 people, driving the BFC mall's turnover to increase by 125% year-on-year, and the passenger flow to increase by 189% year-on-year; The themed Wood Eat Tok Market attracted more than 10,000 visitors in just 3 days, and drove the consumption of surrounding art galleries, cafes and bookstores; in Qingdao City, Shandong Province, Moon Market attracted people from all over the world. Young people from all over the country showed the cultural features of New Qingdao and became the urban meeting room of Qingdao.
"The creative market enriches the tourist experience." Zeng Bowei believes that shopping itself is an important part of the tourism experience, but in the past, when traveling and shopping, most of the tour guides took them to the shopping store, but the creative market is different, and it is very important for tourists, especially young tourists. more attractive.
In order to go to an interesting market, everyone may increase consumption and increase stay time.
The creative market has formed an integral part of the tourism destination, which has improved the attractiveness and competitiveness of the destination, and has an obvious role in promoting the tourism industry.