[Commentary] The three-day holiday of the Dragon Boat Festival is over. What new films have been released during this year's Dragon Boat Festival?

What about the box office results?

According to the lighthouse professional version, as of 21:30 on June 5 (June 3-June 5), the box office revenue of the Dragon Boat Festival was 178 million yuan.

Affected by the epidemic, Shanghai's box office did not make the list, and cities such as Guangzhou, Shenzhen, and Chongqing performed well at the box office.

  [Concurrent] Zhang Rongdi, an industry analyst at the Lighthouse Research Institute

  This year’s Dragon Boat Festival has been greatly affected by the epidemic in Beijing and Shanghai. Shanghai theaters are still closed. The number of theaters operating in Beijing is less than 100, and the operating rate is close to 40%. Last year’s one-way output of 30 million box office The distance is still relatively large.

The cities with better box office performance in Dragon Boat Festival this year are Guangzhou, Shenzhen, Chengdu and Chongqing. In addition, Wuhan and Xi'an also have good box office performance.

  [Explanation] According to reports, compared with the previous May 1st gear, the average single-day box office level of the Dragon Boat Festival is relatively close, but compared with the overall box office of the Dragon Boat Festival holiday last year, there is still a certain gap.

  [Concurrent] Zhang Rongdi, an industry analyst at the Lighthouse Research Institute

  The overall box office revenue of the Dragon Boat Festival this year is slightly lower than that of the May 1st file, but the average single-day box office level is relatively close, all at a level of around 60 million, but it is similar to the Dragon Boat Festival in 2021, which is 460 million in such a schedule Compared with the box office, there is still a certain distance.

  [Explanation] The films released on the Dragon Boat Festival this year are mainly romantic films and cartoons, namely "Secret Love: Orange Sheng Huainan", "Doraemon: Nobita's Little Cosmic War 2021", "After I Met You", in addition to There are some old films from the May 1st file, such as "Bad League" and so on.

As of 21:30 on June 5th, the top three films in the current schedule are "Secret Love: Orange Life Huainan" and "Bad Guys", with a box office of over 40 million, "Doraemon: Nobita's Cosmic War 2021" is 24.522 million.

  According to industry insiders, romance films and parent-child cartoons provide an alternative entertainment for couples and families with strong social needs, which is why films like the Dragon Boat Festival are popular.

  [Concurrent] Zhang Rongdi, an industry analyst at the Lighthouse Research Institute

  "Secret Love: Orange Born in Huainan" is actually a continuation of the schedule of his previous work, "The Best of Us", and it was also released on the Dragon Boat Festival. Even in recent years, romance films have performed well in the Dragon Boat Festival. For example, there are 2019's "The Best of Us" both achieved good box office results, while "Bad Guys" and "Doraemon: Nobita's Little Cosmic War 2021", as parent-child cartoons, also belong to a just-needed type during the holidays, and the box office chassis There are certain guarantees.

  [Explanation] With the improvement of the epidemic prevention and control situation, since June 6th, cinemas that meet the requirements in Beijing can be opened according to the 75% current limit. With the recovery of the Dragon Boat Festival schedule and more and more cinemas returning to the market, Industry insiders are also full of confidence in the summer program.

According to the data of Lighthouse Professional Edition, there are currently 27 movies scheduled for June and July, including the much-watched Hollywood blockbuster "Jurassic World 3", etc. More exciting movies will be released soon, you are ready to enter the theater to watch movies Yet?

  Reporter Liu Xuanting reports from Beijing

Responsible editor: [Luo Pan]

Keywords: