[Cultural Analysis] Connecting modern life and showing the wonder of intangible cultural heritage
【Cultural Analysis】
Just bid farewell to the International Museum Day and ushered in the "Cultural and Natural Heritage Day".
Although there is still a long way to go before this year's "Cultural and Natural Heritage Day", the relevant departments have already begun to warm up, and various publicity and display activities are taking the lead and gradually unveiled.
According to statistics, provinces (autonomous regions and municipalities) across the country will hold more than 6,200 intangible cultural heritage publicity and display activities during this year's Heritage Day, including more than 2,400 online activities.
"Connecting with modern life and blooming glamorous brilliance" is the theme of this year's "Cultural and Natural Heritage Day". It is very fashionable and dynamic, especially when it is connected with modern life, it also has an affinity.
There are many types and quantities of intangible cultural heritage in my country, which are divided into ten categories: folk literature, traditional music, traditional dance, traditional drama, folk art, acrobatics and competition, folk art, traditional handicrafts, traditional medicine, and folk customs.
It can be said that it covers all aspects and also covers all provinces in the country, but in the eyes of some people, they do not know whether the intangible cultural heritage is "near or far from me"?
Talk about it far, almost everything can be seen; talk about it near, but you don't know the magic.
Many years ago, the author visited a "hometown of intangible cultural heritage", and the local Miao batik, ancient papermaking, Miao golden pheasant dance and other projects were listed in the national intangible cultural heritage protection list.
Approaching them, although I am in awe, there is a feeling that a long-standing culture is unfolding in front of me through time, but due to the lack of professional knowledge, it is impossible to know the beauty with the naked eye, and can only sigh silently.
After being introduced by experts and performed live by the inheritors, we will know a thing or two about their extraordinaryness.
It is said that intangible cultural heritage is good, and it is meaningful to inherit intangible cultural heritage. However, what is good, how good Fa is, and its value should be told in detail to the public.
To a certain extent, the vitality of intangible cultural heritage depends not only on its own halo and the vicissitudes of life given to it, but also on whether it can be accepted by people.
And to be accepted, it is necessary to show its unique subtlety.
Many intangible cultural heritage is invisible, plus they have existed in a certain area for a long time, and they are not widespread, so they need to go out of the boudoir and go to a more steaming world.
This is related to the theme of this year's "Cultural and Natural Heritage Day". Of course, intangible cultural heritage is charming, but only "closer" can be "fascinating", and only when it is more closely connected with modern life can it bloom greater. brilliance.
This kind of connection is not simply made up, nor is it random transformation in order to highlight the breath of life, but to find a contact point with reality, and explore the intersection of it and modern life.
If the non-legacy orphans admire themselves, it is difficult to survive, and even after "blood transfusion" treatment, it is difficult to have continuous vitality.
According to reports, this year, some online platforms will launch themed activities such as "appreciating China's wonderful craftsmanship", "intangible cultural heritage collection season", "renewing the intangible cultural heritage plan" and "intangible cultural heritage adventures" to showcase traditional food, traditional handicrafts, traditional music, etc. to the public. To enrich intangible cultural heritage resources, let more people pay attention to and understand the rich and colorful intangible cultural heritage in life and the vivid intangible cultural heritage protection practice.
It is conceivable that these activities are meaningful in themselves, but meaning alone is not enough. It should be as interesting and interesting as possible, and try to change the text and expression, so as to bring the audience a different feeling in the new discourse expression and form innovation. , let the public praise it after watching it, and unconsciously generate the idea of embracing and loving intangible cultural heritage.
Furthermore, no matter whether government activities or non-governmental activities, the main intangible cultural heritage should not be old-fashioned, let alone go through the motions in a high-profile manner, and aim at the interests of the public. .
Writer Feng Jicai said that intangible cultural heritage is a kind of living culture and living cultural heritage.
In fact, the intangible cultural heritage itself comes from the people and integrates the wisdom and creation of the ancestors. They belong to the people, and there is no reason not to return to the public.
What's more, some intangible cultural heritages also undertake the mission of consolidating and expanding the achievements of poverty alleviation and promoting rural revitalization, so they need to be grounded.
Being grounded will not drop in price, becoming popular will not become vulgar, and finding more good ways to connect with modern life will only make intangible cultural heritage more dynamic.
(Author: Wang Shichuan, a media commentator)