100% creation

Fleur Pois & Cie: feminine and free lingerie by Caroline Juvin

Audio 03:33

Caroline Juvin, founder of Fleurs Pois & Cie © Caroline Juvin

By: Maria Afonso

4 mins

Today, lingerie without underwiring, in woven cotton, printed with water-based inks.

Bras, panties, camisoles, everything is made in France.

Caroline Juvin offers underwear for both generous and small breasts, for both women and men with her Fleur Pois & Cie brand.

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I have a dad and a grandmother who worked in textiles, they both had the same sentence: "my darling, fashion is everything that is old-fashioned", which is completely true.

 Caroline Juvin, founder of the lingerie brand Fleur Pois & Cie.

I like flowers, peas and then I like any design that can bring freshness and femininity. 

»

Caroline Juvin has had several jobs, she has worked in life insurance, real estate, advertising, interior decoration and then when her second daughter was a teenager, she wondered what was going on. made in terms of lingerie for young girls.

In search of simpler bras and without finding them, she decided to launch her brand of 100% woven cotton lingerie, without underwire and made in France: Fleur Pois & Cie was born in 2014.

Pois & Cie Flowers collection © Caroline Juvin

Underwear as true allies

The collections are flowery and inspired by nature with a few basic principles.

“ 

I wanted it to suit all women, so we created a triple A cup, which does not exist in France, it has 2 mm cup depth.

This makes a neckline a bit like Empress Eugénie.

We also have cups that go up to 105 H, with excellent support.

When you are very thin, you have the right to lace triangles, you do not have much choice or models with cups.

It is not because we have small breasts that we necessarily want to wear cups and then cups are not good: the breast does not move, it is not mobilized, there is no work. 

»

Pois & Cie Flowers Collection © Caroline Juvin

“ 

Certainly there are no muscles in the breast, but there is a pectoralis major behind it and if the pectoralis major works, you have magnificent breasts.

The more we pull on the straps, the more the breasts fall, since they are not solicited.

There are plenty of things that have been done to 'enslave' us, we have to let go of all that.

The bra allows you to have mobility, femininity.

Husbands often reflect to their wives: 'you've had more attractive things but on the other hand you've never been so feminine'. 

»

Pois & Cie Flowers Collection © Caroline Juvin

Lingerie and daywear

Caroline Juvin offers off-the-beaten-path underwear and expands her collections to men and dual-use.

"The nightie can be transformed into a dress, in the summer. We have been asked to make them longer, so they have become a negligee or a long dress. We have men's pajamas, women's pajamas and nightgowns , men's and women's pajama jacket can be worn with jeans, the bottom of the flower pants, for women, can be worn with a white shirt, nightgowns become dresses with a belt and sandals. possible ! "

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