China News Agency, Beihai, June 3 (Yang Chendi and Li Qiang) As a "new top-notch" in China's cultural and blog circle, the next goal of Sichuan Sanxingdui is to create a super IP with Chinese bearing and international image.
From June 2 to 3, the 17th China-ASEAN Cultural Forum was held in Beihai, Guangxi.
Ren Ren, Minister of Industry Development Department of Sanxingdui Management Committee and Chairman of Sanxingdui Cultural Tourism Development Company, who came to attend the forum, made the above statement in an interview with reporters.
The Sanxingdui site, discovered in the late 1920s, is an outstanding representative of the ancient Shu civilization in China and is known as a miracle at 30 degrees north latitude.
In 1986, Chinese archaeologists unearthed more than 1,000 precious cultural relics such as bronze statues and bronze figures in the rescue excavations of No. 1 and No. 2 sacrificial pits, which made the Sanxingdui site truly known to the world.
Since the start of a new round of archaeological excavations at the Sanxingdui site in 2019, "major archaeological discoveries at the Sanxingdui site" has become a "phenomenal" annual buzzword, arousing high attention at home and abroad.
"Three Sanxingdui remnants rediscovered the live broadcast viewing volume of 65 million, the cumulative viewing volume exceeded 100 million, and the related topics were viewed more than 30 billion online." Ren Ren introduced that in order to promote the inheritance and development of Sanxingdui culture, he and his team "Zoomed in". Value, polish the brand" and "cross-border cooperation, develop cultural and creative" as the foothold, make efforts in marketing, publicity, cultural and creative and other aspects.
"Now Sanxingdui is empowering cultural relics through IP to further 'live' cultural relics and build a core industrial chain such as cultural and creative development, brand marketing, and IP authorization." Ren Ren said, in addition to launching Sanxingdui cultural and creative mooncakes, mask ice cream, masks, archaeology In addition to the blind box, Sanxingdui Museum has also built a cultural space matrix with dual online and offline channels and multiple scenes inside and outside the museum.
In cooperation with more than 30 authorized enterprises such as Tencent and Ali, it has launched more than 20 works of various films, novels, games, etc., and developed more than 800 cultural and creative products.
In order to further strengthen archaeological exploration and improve the level of cultural research, the new Sanxingdui Museum has started construction in Guanghan, Sichuan at the end of March 2022, and is expected to be put into use before the end of 2023.
"We have built China's first immersive cultural relic restoration experience center in the new museum, where tourists can watch the process of expert restoration of cultural relics up close." Ren Ren said that the future Sanxingdui will take the museum as the core to further strengthen the overall construction of the heritage park. It is planned to build a 20 square kilometer cultural industry park to become a world comprehensive cultural tourism destination.
It will further promote the integrated development of global culture and tourism with Sanxingdui as the core, and create a super IP with Chinese bearing and international image.
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