It turned out that most of the member companies of the union that makes udon shops in Kagawa prefecture have decided to raise the price by up to about 20 yen by last month.
It can be seen that the rise in flour prices is also affecting the soul food of the citizens of the prefecture.
The "Authentic Sanuki Udon Cooperative", which has 53 businesses such as udon shops in Kagawa Prefecture, has been affected by the price and other impacts of a major domestic flour mill manufacturer in December last year. I investigated by interview.
As a result, most of the affiliated businesses have raised the price of raw udon noodles sold at major supermarkets by about 10% in January, and from February to last month, udon noodles offered at stores are also 7 yen each. It means that the price has been raised by about 20 yen.
According to the union, although there was a price increase for each individual business operator, there was no example of raising the price all at once. So, I had no choice but to raise the price. "
In addition, in response to the increase in the selling price of imported wheat from the government, a major flour mill manufacturer announced a further price increase for commercial wheat flour, as well as salt that is indispensable for making udon noodles. Prices are also on the rise, and the impact may continue to grow.
Sakaide Noodle Factory “I have to consider raising the price for the second time”
At a noodle factory in Sakaide City, Kagawa Prefecture, which has been in business for over 90 years, the price of udon sold to supermarkets in the prefecture was raised by 10% in January, and udon sold for souvenirs was 43 yen on the 1st of this month. The price has been raised by about 10% from 108 yen.
The number of customers from outside the prefecture was sluggish due to the influence of the new corona, but in addition to the rise in wheat prices, the prices of materials such as containers and packaging materials have also risen across the board, and we have decided to raise prices because we cannot see future price trends. It means that.
Furthermore, a major flour mill manufacturer has announced a further price increase for wheat flour, and if the business situation does not improve in the future, it will have to consider a second price increase in the past year.
Osamu Miyoshi of Hinode Noodles said, "I didn't raise the price of wheat because I thought it would go down someday, but I couldn't do anything about it due to corporate efforts. I apologize for the inconvenience to consumers. I want you to understand the situation. "
On the other hand, a man in his 80s in Sakaide, who often uses the store attached to the noodle factory, said, "As a Sanuki person, it's hard to imagine a life without udon. It's better not to raise the price, but the environment surrounding the store is I have no choice but to do so, so I would like to continue going even if I put up with some price increases. "