Dragon Boat Festival love movie cartoon sings the protagonist
According to data from the Lighthouse Professional Edition, as of yesterday afternoon, 83 theaters in Beijing have resumed business, with an operating rate of about 33.7%, an increase of 16 theaters that have resumed work compared with the day before yesterday.
With the opening of the Dragon Boat Festival, the theater operating rate is expected to usher in a significant recovery.
At present, all cinemas in Pinggu and Yanqing districts have resumed work, and some cinemas in Chaoyang, Daxing, Fangshan, Shunyi and other districts have also resumed operations, including Wanda Cinemas CBD Store, Huanying Cinemas Hopson Store, Jinyi Cinemas Chaoyang Joy City Shop, UME Cinemas Shuangjing Store, Jackie Chan Yaolai Cinemas Ciyun Temple Store and other popular cinemas.
Maintaining theater operations in accordance with the requirements of epidemic prevention and control and ensuring that audiences enjoy a safe and comfortable viewing environment has become the daily work of every theater manager.
"We are operating as normal now, nothing special." said Lu Wenjing, the marketing manager of the Ciyun Temple Store of Jackie Chan Yaolai Cinemas. For the cinema, it is necessary to disinfect off on time, check the audience's health treasures and nucleic acids, and cooperate with relevant departments to deal with the epidemic situation. Prevention and control work is already a familiar operation.
"Our theaters were closed for more than a month a while ago, and the confidence of our employees was affected to a certain extent, but after the resumption of work this time, as the theaters began to operate normally, our confidence was restored." Jinsong Cinema Manager Shi Yan said that in the second half of the year, Let's work together, and the theater's annual operating indicators should be "achievable."
Zhang Rongdi, an industry analyst at the Lighthouse Research Institute, analyzed that the current operating rate of theaters nationwide is about 76%. With the release of new films and the arrival of the Dragon Boat Festival, the number of operating theaters will increase, and the overall operating rate will increase accordingly.
"For Beijing, where theaters have just resumed work, with the improvement of the epidemic, it is expected that the operating rate will pick up significantly during the Dragon Boat Festival."
Starting today, the national film market will usher in a three-day Dragon Boat Festival.
This year's Dragon Boat Festival is mainly dominated by romance films and cartoons, including the romance films "Secret Love: Orange Born in Huainan", "After I Met You", the feature film "Downton Abbey 2", cartoons "Alibaba and the Magic Lamp" and "Bad Guys Alliance" "Doraemon: Nobita's Cosmic War 2021" and other new films.
In addition, there are a large number of re-screening films and long-running films with key extensions to supplement the market vacancy of insufficient new films.
As far as the annual market is concerned, the Dragon Boat Festival is not a key period, but for theaters that are affected by the epidemic and urgently need to "recover their vitality", this year's Dragon Boat Festival is more like a "preheating file", using small and medium-sized theaters. The film tests the market popularity and restores confidence in theaters and filmmakers, thereby accumulating energy for the next market recovery and prosperity.
Although the Dragon Boat Festival's new films are slightly dull, "Jurassic World 3", "Genius Project" (June 10), "Back to the South Sky" (June 24), "You Are My Spring" (July 1) ) and other key films will appear one after another, which also gives the theater managers the confidence to persevere.
Shi Yan believes that as long as the epidemic prevention and control is done carefully and there are good film sources, the theater operation will not be greatly affected by the epidemic.