School-enterprise "two-way travel" to escort the road to employment

　　Robots of different shapes and functions "run all over the place"; the robotic arms are stretched, rotated, and put in the same place... This scene does not happen in the logistics factory, but in Qingdao Vocational and Technical College's "Jingdong Campus Cloud Warehouse Productive Realization" training base".

At the moment, logistics students are learning the data processing of incoming packages and the precise operation of robotic arms.

　　"From product selection, procurement, transportation, warehousing, sales, distribution to after-sales, we provide students with a training environment that matches their practice." Wang Shengtong, head of recruitment of Jingdong Group, said that the campus cloud warehouse has been in Shandong, Many vocational colleges in Sichuan, Liaoning, Guangdong and other places have been put into operation.

　　The new model of educating people brought about by the deep connection between schools and enterprises is behind the change of the concept of schools and enterprises at the two ends of talent supply and demand from "fighting each other" to "two-way running".

How to solve the structural imbalance of talent supply and demand?

How to provide in-depth solutions for information asymmetry and mismatch between supply and demand?

In recent years, schools and enterprises have been actively exploring.

Information "matching", it is no longer difficult to understand each other

　　"Although Jiayuguan is located in a remote location, the city is clean and tidy, and the pace of life is slow. You won't lose your personal life after a busy work." Bao Yanyan, a counselor of Tianjin University, told her classmates enthusiastically after going to CNNC 404 Group. from the work-life scene there.

　　Every summer, more than 100 counselors from Tianjin University will leave the campus for a while and go to the employer to "play the front line" for the graduates.

Liu Chao, deputy director of the Career Guidance Center of Tianjin University, introduced that during the temporary employment period, the counselor will deeply participate in the relevant work of the human resources department of the employing unit. Key information such as needs, employee training system and career development channels.

After returning to school, many counselors became bridges between schools and enterprises, giving lectures, leading visits, and promoting cooperation, providing reference for the school's talent training reform from the demand side.

　　"Judging from the situation in the past few years, students have become more and more familiar with enterprises, and enterprises have become more and more recognized by students." Liu Chao said, "There were relatively few graduates who chose China Nuclear Power 404 Group at first. Counselors were assigned temporary positions. After that, more than 30 students have been recruited each year recently.”

　　"Professional career guidance is inseparable from a full understanding of market changes, and it is an effective career guidance exploration to go to the employer to 'play the front line'." Qin Guanying, associate researcher at the National Institute of Openness at the University of International Business and Economics, said that the school can "play the front line" "The acquired knowledge and experience are concentrated in the students' career education system, and the reform of education and teaching is reversed.

　　Schools take the initiative to enter the enterprise, and enterprises are also entering the campus.

"We take advantage of the opportunity of school-enterprise cooperation to try to empower college students with corporate experience. This year, 360 Group has joined forces with Tsinghua University, Peking University, Nanjing University and many other colleges and universities to provide employment empowerment guidance for school students and share with students the employment opportunities of enterprises. Standards, common interview questions and the logic behind them, and providing employment advice to students. Students are very interested.” said Wang Chunming, senior recruitment director of 360 Company.

　　According to the person in charge of the employment guidance center of a university in Sichuan, according to the feedback from the employer, the school provides voluntary pre-job training on official document writing for fresh graduates.

"After training, students who go to the grassroots level have a better grasp of official document writing. The close cooperation between schools and enterprises can help us improve the comprehensive quality of students in a targeted manner."

　　"Maintaining close contact with the rapidly changing labor market is an ongoing challenge for schools. To this end, a strong, efficient and high-frequency connection must be established between educational institutions and employers. Counselors are temporarily employed by companies, and corporate employment guidance is provided. , order classes, and industrial colleges and other explorations are all to achieve this purpose." Qin Guanying said.

Choose the right "partner" mode, and deepen the level of cooperation

　　"The study of the order class allowed me to discover 'Xintiandi' - not only consolidating theoretical knowledge, but also understanding practical engineering applications, but also helping to connect study and work in advance, helping me to better formulate career plans." Sichuan Architecture Qiao Dejing, a student from the Vocational and Technical College, expressed his feelings about participating in the 7th phase of the rebar sample order class of China Construction First Bureau.

　　"Through order training, the bottleneck of recruiting junior college students in central enterprises has been broken, and a three-way win-win situation has been realized: "School personnel training has a direction, enterprises have talents for career development, and students have a platform for employment growth". Among the graduates trained by order, 20% Become the first-line technical and management backbone of the enterprise." said Pang Zonghui, director of the Admissions and Employment Office of Sichuan Vocational and Technical College of Architecture.

　　For many students from the School of Food Science and Engineering of Tarim University, developing yogurt with higher nutritional value and refining mellow and delicious Muselis is an internship that requires "resisting temptation".

The college uses the Key Laboratory of the Southern Xinjiang Special Agricultural Products Deep Processing Corps as a platform, and cooperates with many dairy and biotechnology enterprises in Xinjiang. The technical personnel of the enterprises participate in the training and guidance of the students throughout the process.

　　"We have also launched a school-enterprise cooperation quality development project. Students with outstanding performance can receive corporate scholarships. The internship base has gradually become the main market for school graduates' employment." Hou Xujie, dean of the college, said.

　　In 2020, Beijing University of Posts and Telecommunications established the "Beijing Posts and Telecommunications-Huawei College", recruiting students from sophomores and seniors, aiming at high-end talents and training them for five to eight years.

In the past two years, a cooperation model that focuses on classroom design and takes into account practice has been formed.

"The two sides have jointly established more than 50 courses, fully integrating Huawei elements and cases, so that students can use the latest simulation data and practical platforms." The relevant person in charge said that the first batch of students have entered the postgraduate level training, and some have entered Huawei for internships. , and more are involved in the cracking of industrial frontier problems.

　　Internships in Chinasoft International, Beijing Institute of Technology graduate students improve their scientific and technological innovation capabilities in international actual project scenarios and enrich project practice experience; jointly build a "four main bodies and one combination" innovation consortium, Xi'an Jiaotong University and Huawei Xi'an Research Institute explore talent sharing ; Signed contracts with 7 national-level entrepreneurship and innovation demonstration bases, and Zhejiang University drives employment through entrepreneurship... Since the implementation of "visiting enterprises and expanding jobs" this year, the two sides of the school and enterprise "shake hands" again and again to create more opportunities for graduates.

　　"Different school-enterprise cooperation models have different scopes of application. For 'double first-class' colleges and universities, graduates have a wider range of job choices. More enterprise-oriented training classes are offered in ordinary colleges and universities." Career International School-Enterprise Analysis by Du Min, Senior Director of Cooperation.

Aiming at the forefront of the industry, forming a group to make efforts for talents

　　From the "one-to-one" relationship between you and me, to the "one-to-many" and "many-to-many" win-win cooperation, it has become a new trend for school-enterprise cooperation to promote employment in the new era.

　　Wang Chunming introduced that in March this year, under the guidance of the Ministry of Education's Department of College Students, 360 Group Human Resources Center and 360 Government-Enterprise Security Group Security Talent Development Center jointly launched the "Xinyu Plan", and cooperated with Nankai University, Communication University of China and Xi'an Jiaotong University. , Chongqing University, Xiangtan University and other 29 colleges and universities have cooperated to set up 33 supply-demand employment education projects, and jointly launched and implemented network security personnel training courses.

"After the three-month course training, there will also be a cybersecurity skills competition and corporate internships."

　　"School-enterprise collaboration can not only cultivate more high-end technical talents, but also open up the 'last mile' for the transformation of scientific research into the market." Cai Huihua, deputy director of the Student Affairs Office of Nanjing University of Information Science and Technology, introduced that the school gave full play to the advantages of cultivating talents in the field of meteorology. Long, and 15 well-known domestic enterprises such as Huafeng Group, Aerospace Hongtu, Moji Weather, etc., jointly established a school-enterprise research institute.

"Aerospace Hongtu has sent several batches of experts and scholars to deeply participate in the school's teaching and international training, and jointly apply for national-level engineering projects with the school's scientific researchers to help optimize the adjustment of meteorological disciplines."

　　"The Ministry of Education put forward a market-oriented, alliance-oriented, and shared job resource development mechanism in the relevant notice of college secretaries and principals visiting enterprises to expand jobs, and pointed out the direction for future talent training and employment promotion models in colleges and universities. Information resources should be shared and complementary, and cooperatively cultivate talents who meet the market’s cross-border, cross-professional, and comprehensive human capital needs.” Wang Jianmin, a professor at Beijing Normal University and founding director of the Strategic Talent Research Center, analyzed.

　　"For school-enterprise cooperation to promote employment, local governments have a lot to do." The person in charge of the aforementioned college employment guidance center believes that the government can play the role of scientific research needs and talent docking, and recruit local key enterprises or key units, university employment departments and heads of scientific research departments Organize, promote cooperation in the form of matchmaking meetings and promotion meetings, and open up both ends of talent supply and demand.

　　Yu Dongmei, an assistant researcher at the School of Economics and Management of Nantong University, believes that deepening school-enterprise cooperation to promote employment should further strengthen the training responsibility of enterprises' participation, and increase the enthusiasm of enterprises to participate from the policy level.

　　"In short, the in-depth integration of school-enterprise 'two-way running' is a process in which schools and enterprises work together to achieve talents, and it is also a process in which both parties achieve mutual success." Qin Guanying said, "On the one hand, only by giving full play to the practical advantages of enterprises can we overcome the difficulties of education and cooperation. The 'disconnection' of the market ensures that the personnel training of educational institutions always meets the market demand; Comprehensive literacy to promote high-quality and sustainable development of talents.”

(Reporter Zhou Shixiang Liu Bochao Liu Kun)