China News Service, Beijing, June 1 (Reporter Ying Ni) June 11 is the "Cultural and Natural Heritage Day" in 2022. The Ministry of Culture and Tourism will organize the "Yunyou Intangible Cultural Heritage Video Exhibition" and "Intangible Cultural Heritage Shopping" before and after. At the same time, provinces (autonomous regions and municipalities) across the country will hold more than 6,200 intangible cultural heritage publicity and display activities during this year's Heritage Day.

  At the online press conference on the 1st, Li Xiaosong, deputy director of the Department of Intangible Cultural Heritage of the Ministry of Culture and Tourism, introduced that the theme of this year's event is "connecting modern life and blooming charming brilliance". Create a better life" and "Intangible Cultural Heritage of Rural Revitalization".

The key activities organized by the Ministry of Culture and Tourism on this year's Heritage Day include the "Wandering Intangible Cultural Heritage - Video Exhibition" and "Intangible Cultural Heritage Shopping Festival".

  "Yunyou Intangible Cultural Heritage Video Exhibition" is jointly organized by the China Performance Industry Association and eight online platforms including Tencent Video, iQiyi, Youku, Douyin, Kuaishou, Bilibili, Kugou and Weibo.

Each video platform has set up a video section, collecting more than 2,300 intangible heritage documentary images, intangible cultural heritage documentaries, etc. for public welfare exhibition.

Each platform will also launch themed activities such as "appreciating China's wonderful skills", "intangible cultural heritage collection season", "renewing the intangible cultural heritage plan", and "intangible cultural heritage adventures" to showcase traditional food, traditional handicrafts, traditional music and other rich intangible cultural heritage resources to the public. , so that more public attention and understanding of the rich and colorful intangible cultural heritage and vivid intangible cultural heritage protection practices in life.

The "Yunyou Intangible Cultural Heritage Video Exhibition" and related activities will continue until June 20.

  The Ministry of Culture and Tourism, together with relevant departments, supports Alibaba, JD.com, Douyin, Kuaishou, Vipshop, Tencent, Wanda, China Arts Network and other participating units and localities to carry out "Intangible Cultural Heritage Shopping Festival" activities to consolidate the achievements of poverty alleviation and help rural revitalization As the goal, with intangible cultural heritage workshops and time-honored brands as the key objects, with the slogan of "enjoying traditional culture and buying intangible cultural heritage" as the slogan, we will carry forward the excellent traditional Chinese culture, boost social consumption, and do a good job in consolidating and expanding the achievements of poverty alleviation and effective connection with rural revitalization. .

During the event, all participating units and localities will be supported to use unified logos. On the premise of ensuring the safety of epidemic prevention and control, live broadcasts, flash sales, and flash sales will be used to carry out intangible cultural heritage product sales activities.

  The series of intangible cultural heritage activities during the Heritage Day also include the National Library of China's "Easy to Remember Old Skills" National-level representative inheritors of intangible cultural heritage record work results exhibition month and work retrospective exhibition, 2022 intangible cultural heritage lecture month activities, etc.

  At the same time, all provinces (autonomous regions and municipalities) will also organize and carry out intangible cultural heritage publicity and display activities in their own provinces, and the national linkage will create a strong heritage day atmosphere.

According to statistics, provinces (autonomous regions and municipalities) across the country will hold more than 6,200 intangible cultural heritage publicity and display activities during this year's Heritage Day, including more than 2,400 online activities.

Tianjin will hold the "Healthy Life" Traditional Chinese Medicine Culture Interactive Exhibition and the "Beautiful Life" Revitalization of Traditional Crafts Exhibition; Hebei will hold the 2022 Hebei Intangible Cultural Heritage Shopping Festival; Jiangsu will hold the "Remember the Original Mission and Continue Inheritance of Ingenuity" to welcome the party The 20 major intangible cultural heritage theme exhibition activities; Sichuan will hold "Thousands of Villages, Thousands of Households, Intangible Cultural Heritage Dreams"-Sichuan Province Intangible Cultural Heritage Helps Rural Revitalization Achievement Exhibition, "Intangible Cultural Heritage New Practice, Present to the 20th National Cultural Heritage" series of intangible cultural heritage community practice Activities; Hubei will hold the preferential exhibition and sales season of Hubei intangible cultural heritage products and the first intangible cultural heritage fashion show.

  It is reported that due to the impact of the new crown pneumonia epidemic, the intangible cultural heritage publicity and display activities on this year's Heritage Day are mainly carried out online, and offline activities will strictly obey the requirements and norms of local epidemic control.

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