Innovate in the inheritance
"Winter Olympic venues that ingeniously contain Chinese culture, the lively and honest 'Bingdun pier', the festive and peaceful 'Xue Rongrong', the Chinese New Year's flavor, the fragrant bean buns..., 'Winter Olympic Dream' and ' The Chinese dream is wonderfully intertwined." At the summary and commendation meeting of the Beijing Winter Olympics and Winter Paralympics, General Secretary Xi Jinping spoke highly of the Winter Olympics and Winter Paralympic mascots "Bing Dun Dun" and "Snow Rong Rong". to be impressed.
For some time, "Bing Dun Dun" and "Xue Rong Rong" have continued to become popular.
Take "Bingdundun" as an example, this giant panda wrapped in an ice crystal shell, the creative prototype is the traditional northern delicacy ice-sugar gourd, using pandas that are highly recognized by international friends as the basic element.
In addition, the design team also embedded the "Ice Ribbon" of the National Speed Skating Hall into the "Bing Dun Dun" helmet.
The naive and full of science and technology "Bing Dun Dun", which means honest, healthy, lively and lovely, combines Chinese charm and the beauty of the Olympic Games.
Nowadays, cultural and creative products that embody traditional cultural elements are more and more popular, which prompts people to think about the relationship between inheritance and innovation.
The popular cultural and creative products of the Forbidden City continue to make the cultural heritage "live" in the present; the ingenious carving of historical and traditional patterns such as Zheng He's treasure ship and Yunjin dragon pattern has made the ancient city handmade soap a "popular cultural and creative"... There are countless similar cases, so People feel a deep cultural confidence.
If you don't understand the past, you can't understand the present, and innovation must not forget the original.
The excellent traditional Chinese culture is the spiritual lifeline of the Chinese nation, an important source for cultivating the core values of socialism, and a solid foundation for us to stand firm in the turmoil of world culture.
To innovate and create on the vast land of China, we must first strengthen our cultural self-confidence, inherit and carry forward the excellent traditional culture of the Chinese nation, and adhere to and carry forward the Chinese spirit.
Therefore, we must be good at excavating cultural memory, and consciously combine the new era conditions to inherit and promote the excellent traditional Chinese culture, and inherit and promote the spirit of Chinese aesthetics.
Good ideas will not be presented automatically. Inheritance is not transmission, nor is it simply re-enactment.
To make traditional cultural elements come alive and popular, it is necessary to stimulate innovative thinking, maintain systematic thinking, and insist on not forgetting the original, absorbing outsiders, and facing the future.
The person in charge of the design team of "Bingdundun" said with emotion: "We need to dig treasures from the past and find the Chinese context. It is not simply to attach the visual elements of our ancestors to the products. To respect Chinese culture, we must truly understand China." Based on the present, observing traditional culture in the spirit of the times, and grasping the values that are in line with the essence of contemporary real life, can we achieve the organic integration of inheritance and innovation, and find the way to success in innovation.
In the new era, China is undergoing extensive and profound social changes, and is also undergoing grand and unique practical innovations, providing a strong impetus and broad space for cultural innovation and creation.
Strengthen cultural self-confidence, have the courage to explore and try, correctly use new technologies and new methods, stimulate creative inspiration, enrich cultural connotation, express thoughts and emotions, and make literary and artistic creation present a new realm with more connotation and potential, we can create It is an excellent work worthy of the great era, and it can better present a credible, lovely and respectable image of China to the world.
Liu Gensheng