Shaxian Snacks starts from the mountainous area of ​​central Fujian, from small workshops to large factories, from basket shopping to chain operations, from entering the city to going abroad.

In the past 20 years, countless snack owners have opened 88,000 Shaxian snack stores all over the country and even overseas, creating a "national snack" brand with an annual turnover of nearly 50 billion yuan.

  Today, relying on the exploration of "standardization, chaining, industrialization, internationalization, and digitization", the small Shaxian snack bar has grown into a considerable industry with more than 80,000 stores nationwide and an annual turnover of over 50 billion yuan.

(Video source: Sanming Rong Media Center)

Responsible editor: [Lu Yan]