Trendy toys, special drinks... Do you love this wave of "Happy Water" joint name?
Beverages are not satisfied with just being "happy water for fat houses" this summer. In order to compete, they have co-branded with animation IPs and designers to launch special drinks and even trendy toys, firmly occupying the C position in the hearts of young people.
Recently, Bubble Mart cooperated with Coca-Cola to launch the collection series SPACE MOLLY, which has attracted widespread attention from fans.
Inspired by the design of the new product "Starlight" launched by Coca-Cola in 2022, the co-branded trendy play is equipped with a space stroller for Bubble Mart's "master Huadan" MOLLY, and encounters Coca-Cola in the galaxy, arousing fans The infinite reverie of the stars.
It is understood that this is the first cross-border cooperation between Coca-Cola and China's local trendy game IP, hoping to establish a closer connection with young people.
A few days ago, HEYTEA, the representative brand of the new tea beverage industry, and the well-known street trendsetter Hiroshi Fujiwara and its design unit FRAGMENT launched a joint campaign. The joint special product "Cool Blackberry Mulberry" sold more than 150,000 cups on the first day of listing. , and related topics are also on the social media hot search list.
This joint product is based on the best-selling mulberry series products and raspberry series products in the store, which are combined with the classic black elements of Hiroshi Fujiwara.
In terms of raw materials, the fresh hand-peeled mulberry pulp of the season is mixed with fresh strawberries, and the double pulp brings a rich taste.
In addition to the hot sales of this special product, there are also various topics that swipe the entire network.
"I was swiped by this wave of 'blackening' from Heytea", "The first Fujiwara Hiroshi in my life was given by Heytea", "Fujiwara Hiroshi of 19 yuan has a real conscience"... Related topics on social platforms have aroused discussions among many netizens.
In addition, the cups and thermal bags designed by Hiroshi Fujiwara in the joint products have also been played by netizens. They give full play to their inspiration and creativity to recreate these items and transform them into daily life. Common types of items, such as backpacks, tissue boxes, vases, etc.
On May 5, the day of the beginning of summer, the sports drink brand screamed and announced the name of the "Universe IP" Ottoman, and a wave of bottled joint products triggered bloody memories.
The brand has released a total of 10 new "Scream x Ultraman" IP bottles, including 8 single-player heroes and 2 multiplayer heroes, covering four flavors.
At the same time, there are also peripheral products such as canvas bags and mouse pads that satisfy Ultraman fans.
Also in May, Dongpeng Special Drink officially became the official designated functional drink of the KPL King of Glory Professional League, and announced that it was preparing to launch a new customized bubble special drink jointly named by Zhao Yun and Hua Mulan.
As the world's leading mobile e-sports event, KPL has become a new way for "Gen Z" to live, entertain and socialize.
Dongpeng Beverage has been deeply involved in the field of functional beverages for many years, and has been constantly exploring ways to communicate with young people.
Text / Our reporter Chen Si