China News Agency, Beijing, May 30 (Reporter Gao Kai) The State Administration of Radio and Television of China issued the "Administrative Measures for Brokerage Institutions in the Field of Radio, Television and Online Audio-visual Fields" (hereinafter referred to as the Measures) on the 30th, which clearly stated that the brokerage in the field of radio, television and online audio-visual Institutions and brokers are not allowed to publish or hire marketing accounts to publish harmful information that causes fans to tear each other, step on and lead to war.
The measures pointed out that the “brokerage agency in the field of radio, television and online audio-visual” refers to a legally established agency that provides contract signing, promotion, agency and other related activities for actors, guests, hosts, network anchors and other personnel participating in radio, television and online audio-visual programs. Institutions referred to as brokers in the fields of radio, television and online audio-visual include those engaged in brokerage activities in the above-mentioned institutions and individual brokers.
The measures clarify that brokerage agencies and brokers in the radio, television and online audio-visual fields should strengthen the daily maintenance, supervision and management of the accounts of official fan groups and support clubs of service targets.
The relevant account should be authorized or authenticated by the brokerage agency.
Brokerage agencies and brokers shall guide and regulate the behavior of fans, and shall not organize activities and assemblies that violate the legitimate rights and interests of others, damage the physical and mental health of minors, and disrupt the normal order of society.
The measures emphasize that brokerage agencies and brokers in the fields of radio, television and online audio-visual shall not hype by means of rewarding rankings, brushing volume control and commenting, fictitious facts, rumor-making attacks, etc., and shall not induce fans by means of false consumption, taking the lead in rewarding, and supporting fundraising. Consumption.
The measures also clarify that brokerage agencies and brokerage personnel in the radio, television and online audio-visual fields shall review the advertisements endorsed by service objects in accordance with the law, and shall not provide brokerage services for advertisement cooperation with illegal content.
In addition, the measures pointed out that brokerage institutions and brokers in the radio, television and online audio-visual fields should pay taxes in accordance with the law, handle tax returns truthfully, and perform tax payment and withholding and payment obligations in accordance with the law. , and consciously resist non-standard contracting methods for the purpose of tax evasion or that may lead to tax evasion.
The measures stated that if brokerage agencies and brokers in the radio and television and online audio-visual fields have violated laws and regulations or caused chaos in the "fan circle", data falsification, violation of public order and good customs, and corruption of industry ethos, etc. Investigate and punish, and record and publicize in accordance with laws and regulations.
For those who violate the Measures and fail to perform relevant duties or perform poorly, the measures are clear, and the administrative department of radio and television may interview the legal representative, principal person in charge and relevant brokers of the brokerage agency; if the circumstances are serious, the radio and television and network Penalties for audio-visual related laws, regulations and rules.
It is reported that the measures will be implemented on June 30, 2022.
(Finish)