• This Sunday is Mother's Day in France.

  • Upstream, a supermarket in Orleans had put forward a vacuum cleaner as a gift for this occasion.

  • The offer, photographed and published on Twitter, has largely reacted to Internet users.

Welcome to the 1950s. This Sunday is Mother's Day.

Many will be offered flowers, others will not escape the gift hacked by their child and some will perhaps have something that will please them.

The main thing is the intention, right?

Precisely, what was the intention of Auchan, in Orléans, by offering a vacuum cleaner on promotion topped with a sign "Happy Mother's Day"?

The approach, however, has largely caused a stir on social networks.

It's an image, posted on Twitter on Friday and noticed by our colleagues at

Humanity

, which reminds us of old advertisements from when television was still black and white.

From the time when, as Huma deplores in its title, women were nothing more than housewives.

Because he has the impression that Auchan still believes itself to be in the 1950s, the author of the tweet, CallGate74, points out that "For your information, it is May 26th of the year of grace 2022".

"sexist", "misogynist", "cheesy", "retrograde"

The idea that we can offer a vacuum cleaner as a Mother's Day gift in the 21st century has triggered a shower of comments from Internet users.

On Twitter, Auchan takes it for its rank: “sexist”, “misogynist”, “nerdy”, “retrograde”… If the disapproval is almost general, it can take on different tones.

Anger first: “I'm going to come and stick your Mother's Day gift in your face.

Bunch of misogynists,” protests Betty.

"My mother is a minion to offer only household / kitchen products for Mother's Day", questions Jérémy.

La Meuf there drives the point home: "yes the marketing around household appliances associated with Mother's Day is cheesy and sexist," she insists.

Others preferred humor to criticize the initiative.

“For Mother's Day, I give myself a vacuum cleaner.

So am I a misogynist?

asks Selyne.

“They could have at least put a promo on autonomous vacuum cleaners,” laughs Loïc.

"Sunday is Mother's Day, not the cleaning staff's day," Caroline insists.

Some twittos see nothing wrong with it and others sniff the “marketing stunt” or the attempt to “create the buzz”.

Here and there, a few tweets refute the very idea of ​​complying with "a party established by Marshal Pétain" under the Vichy regime during the Second World War.

Karine expands further, putting all the parties of this kind in the same bag: “It's all commercial, that's what you have to remember”.

In the meantime, we kiss the moms and also those who are not.

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Yes, but the initiative dates from 2016

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Mother's Day: The French spend 75 million euros on flowers

  • Company

  • Auchan

  • Social networks

  • Mothers Day

  • Controversy