[Explanation] In Shexian County, Anhui Province at the end of May, the Xin'an River is beautiful and agile, with more than 20,000 mu of loquat hanging on the branches. This is the origin of the national geographical indication product Santan loquat, and the output in 2022 will exceed 8,000 tons.

However, in the face of the severe epidemic prevention situation, how to solve the difficulties of loquat sales and outbound transportation, Shexian has solved the problem of unsalable fresh fruits of local fruit farmers by organizing picking, membership purchase, offline sales, e-commerce marketing, intensive processing, frozen storage and other methods.

  [Explanation] On May 27, at the Party and Mass Service Center of Nanping Village, Huicheng Town, She County, 77-year-old fruit farmer Wang Borui sold his loquats to a convenient loquat purchase point.

  [Same period] Wang Borui, a villager in Nanping Village, Huicheng Town, She County, Huangshan City

  Sold 66 catties, the price is 6 yuan (money).

This price is good, good 8 yuan (money), 7 yuan (money), we are almost 6 yuan (money), and now it is sold for more than 10,000 yuan, and now the government is here (help) everyone Happy to help us solve this difficulty.

  [Explanation] Wang Borui's family has a loquat garden of more than 5 acres, with an income of about 20,000 yuan in previous years.

More than half a month ago, the loquats in the orchard were ripening one after another. Looking at the yellow loquat fruit on the branches, Wang Borui, who had worked hard for a year, was thinking about this year's harvest, but the sudden epidemic made sales a problem.

  [Concurrent] Zhang Fenbin, Secretary of the Party Branch of Nanping Village, Huicheng Town, She County, Huangshan City

  Our village gives full play to village representatives, team leaders, and foreign company personnel to help the common people sell loquats. Now more than 30,000 kilograms have been sold, and more than 20,000 kilograms have been sold through retail sales. Now we can basically sell loquats in one day. Out more than 30,000 kilograms.

  [Explanation] Zhangtan Village, Shendu Town is the core production area of ​​"Santan Loquat" in She County. The whole village has more than 2,000 mu of loquat.

In addition to harvesting and selling their own loquats, the villagers also rely on the mature loquat sales market in the village to conduct larger-scale loquat transactions.

Since the opening of the Zhangtan loquat trading market on May 16, the trading volume has been increasing day by day.

  [Concurrent] Hu Xiuyun, a loquat buyer

  There are four or five varieties received today, and the total amount is 10,000 kilograms. Now the transportation is better, so I don't have to worry about it.

  [Concurrent] Zhang Ming, Secretary of the Party Branch of Zhangtan Village, Shendu Town, She County, Huangshan City

  The entire trading volume is now from one or two tons at the beginning to more than ten tons now (a day).

Then there are some places for tourism, followed by other customers, and some are some mailing and express delivery channels that are sold by themselves, so the mailing volume will also be three or four tons per day.

  [Explanation] In addition to relying on a series of measures such as tourism benefits policies, commercial enterprise consumption subscriptions, and loquat garden experience picking, Shexian also uses online e-commerce platforms, live broadcast industry, tourism product promotions and other methods to build production, sales, and transportation. Cooperation platform to expand the sales channels of fresh loquat fruit.

  [Concurrent] Wu Houchen, head of Huangshan Yimu Fusheng E-Commerce Co., Ltd.

  It is because the epidemic situation has improved, the loquat has matured, and the flow of people has rebounded. Our current purchase price of (good quality) loquat has risen from 10 yuan to 14 yuan, which is the price paid directly to farmers.

  [Explanation] In the years of high yields, the fragrance of loquats pervades the banks of the Xin'an River.

In the face of the new situation of loquat production and sales during the epidemic period, offline caring companies have purchased them one after another, and online public welfare anchors have broadcast live sales... Next, a batch of loquat deep-processing production lines with high technology content and large production scale will also be put into use to help local fruit farmers. Solve the problem of unsalable fruit.

  Liu Honghe Wu Can Zheng Jianfeng reports from Huangshan, Anhui

Responsible editor: [He Sanli]

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