China News Service, Chongqing, May 28th, Question: Unblocking rural logistics congestion: How does a supply chain activate the rural economy?

  Author Ma Jiaxin Zhang Yan

  "Come and receive the goods, there are nearly 20 tons of vegetables today, just waiting for you to sell them!" On the 28th, 57-year-old Wang Junwen went to Chongqing Fengling Logistics Base to sell vegetables as usual and started his day's work.

  Nowadays, it is the season for vegetables such as pumpkin, wax gourd and waxy corn to go on the market.

Relying on the comprehensive supply chain of Chongqing Fengling Logistics, Wang Junwen's vegetable sales in Shuiyantai Village, Maluzui Town, Banan District, Chongqing, where Wang Junwen is located, are guaranteed.

  Like Shuiyantai Village, the collectives, cooperatives, growers and farmers of more than 1,000 villages in Chongqing have solved the problem of rural logistics and transportation by relying on this comprehensive supply chain, and the rural economy has continuously released new vitality.

  Two-way logistics opens up the "last mile" blockage in rural areas

  "Chongqing has a large mountainous area and rugged rural roads. In addition, agricultural products are heavy and bulky, and the delivery places are scattered. The transportation cost is extremely high. As a result, the agricultural products in the village cannot come out, and the rural logistics is blocked in the 'last mile'."

Hu Lingyun, general manager of Chongqing Fengling Logistics Co., Ltd., said that the furthest delivery distance from the county to villages and towns is 300 kilometers. Fengling Logistics supplies supermarkets all year round, and continues to sink to Chongqing districts and counties to build a supply chain, gradually forming a large supermarket in the main city. In order to rely on and pivot, it connects the criss-crossed, cobweb-shaped commodity circulation network of supermarkets in rural villages and towns.

  "We have formed a unique urban-rural two-way logistics system. After the logistics and distribution vehicles transport the goods from the city to the township supermarkets, they transport the agricultural products in the townships back to the logistics base." Hu Lingyun said, this not only reduces the empty rate of vehicles It can also transport agricultural products back to the logistics base for transshipment in time to promote the sales of agricultural products.

  Rice from Tongliang Pingtan, cowpea from Banan Shilong, radish from Qijiang River... After the delivery vehicles of Fengling Logistics deliver the goods to the supermarket, they contact the local cooperative to purchase agricultural products and transport them back to the logistics base, and then go through the logistics distribution system. , re-distributed to major supermarkets in urban and rural areas, so that agricultural products can quickly reach consumers.

The picture shows Fengling Logistics transporting agricultural products in the village.

Photo courtesy of Hu Lingyun

  "Commercial flow + logistics" allows agricultural products to go up and industrial products to go to the countryside

  "Our cooperative was established at the end of 2019. Due to the impact of the epidemic, it was difficult to export vegetables. Seeing that the vegetables were about to rot in the ground, and when the villagers' hard work for a year was about to go to waste, Fengling Logistics purchased a large amount of vegetables at high prices." Wang Junwen said .

  Like Wang Junwen, the villagers who planted vegetables on a large scale for the first time, due to lack of experience and ignorance of market preferences, did not buy the varieties of vegetables they planted, and it was difficult to sell them.

Hu Lingyun arranged for a special person to impart market experience to the villagers and bring the seeds of best-selling vegetables.

"Our vegetables now sell at higher prices and sell better, and everyone's income has increased." Wang Junwen said with a smile.

  Helping farmers in Shuanghekou Town, Banan to solve unsalable problems such as cauliflower and blood oranges; purchasing navel oranges, cabbage, celery, etc. in Lianhuaba Village, Dingjia Town, Bishan and other places, and delivering them to supermarkets; Sales of agricultural products... To help rural revitalization, Fengling Logistics Base fully meets the needs of high-time delivery of agricultural special products by promoting the integration of "commercial flow + logistics", allowing agricultural products to go up, industrial products to the countryside, and providing farmers with a "double" opportunity to get rich. magic weapon".

  "We have built a complete agricultural product supply chain, opening up the whole process link of local agricultural products from the 'field' to the 'end', realizing a 1+N supply chain ecology." Hu Lingyun said that the base turned the industrial chain to the production link By extension, it has connected with nearly 200 farmers' professional cooperatives, leading agricultural industrialization enterprises and large planting and breeding households.

In 2021, 18,322 tons of agricultural products will be purchased, the annual purchase amount will be 85.2 million yuan, and the annual sales of agricultural products will be 101.54 million yuan.

On the sales side, the base uses the procurement, logistics system and sales network to actively introduce Chongqing famous, special and high-quality agricultural products into the procurement and sales system, distribute them to stores nationwide, and sell them to the national market.

  "In the future, the logistics base will continue to use its advantages in the supply chain field to accelerate the sinking of supply chain, cold chain and other businesses, serve the industrial belt and the upward trend of agricultural products, help farmers get rich, and help rural revitalization." Hu Lingyun said.

(Finish)