We found the ultimate technique so that the artists do not arrive late for their own concerts: use their avatar on stage.

This is the technique used by the four members of the ABBA group as part of their show

ABBA Voyage

.

It takes place in a 3,000-seat theater specially designed for this purpose in London and features four "ABBAtars", broadcast in hologram, interpreting the hits of the 1970s and 1980s but also songs released last year, when the septuagenarians have come together to record a new album,

Voyage

.

Thisđź‘Źisđź‘ŹABBAđź‘ŹVoyageđź‘Ź pic.twitter.com/6kGQ2zu1TU

— ABBA Voyage (@ABBAVoyage) May 26, 2022


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“One of the boldest projects in the music industry”

If it is indeed the current voices of Anni-Frid, Björn, Benny, and Agnetha that we hear, their digital avatars represent the members of the group with their faces from 1979. The ambitious show, scheduled seven days a week until at the beginning of October, is an extremely expensive project, with the

Times

reporting that ABBA must recover 165 million euros to cover the costs.

Bjorn Ulvaeus, 77, a member of the band, told AFP ahead of the premiere: "I know this is one of the boldest projects anyone has ever undertaken in the music industry."

Spectators attend an hour and a half show, with a dozen musicians on stage who accompany the avatars.

Movements captured in the studio

The holograms are the result of a years-long project, designed in partnership with a special effects company founded by

Star Wars

creator George Lucas.

The movements of the septuagenarians were captured in the studio to reproduce them on stage.

After other mixed experiences of shows "resurrecting" deceased artists, shunned for their lack of realism and their creepiness, this new show has delighted critics.

This time there was "nothing macabre", wrote

The Times

.

The

Guardian

said the digital effects were a "triumph" and "the effect is truly breathtaking".

With this new technology, there is no doubt that the members of the group hope to have found the hen with the golden eggs.

Money, money, money

...

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