Increase knowledge, promote social interaction, and enhance experience. One scene has multiple functions to attract young people.

  Punch-in museums have become a new trend for young people.

  A rubbing with the words "Hope for a long life, live together in a thousand miles" hangs beside the bed in the dormitory, the commemorative coins bought from the Liaoning Museum lie in the corner of the bookshelf, and the computer screen is playing "The Variety Show" and "National Treasure". Zhao Jinhui from Shenyang University of Science and Technology can spend 20 minutes at dinner.

The rubbing of the calligraphy font was also brought back by her from the Liaoning Museum.

"At that time, the Liaoning Museum did an experience activity, providing tourists with stone tablets with different poems written on them, spread a piece of paper on it, dipped the ink on it with a roller, and rolled it on the paper, and then it can be extended, and the words on the stone tablet can be extended." Bring it home'." Zhao Jinhui felt that it was both novel and fun to move the ancient methods used to preserve and disseminate texts and books in my country to the museum exhibition hall of the 21st century.

  After the "National Treasure" program was broadcast in 2017, Chen Yulong, who was still in his second year of high school, made up his mind to see the collections displayed in the program with his own eyes.

So he went to the Nanjing Museum once.

"I went to see the arch of the Glazed Pagoda of Dabao'en Temple. If I don't know this history, I can only see a row of people shooting it, which is not very touching. But after watching the variety show, I understand the history behind this pagoda, its The story, I know why only the arch remains. When I saw it in person, I saw not only the arch, but a complete tower."

  The museum is frequently appearing in the circle of friends of some young people.

According to data released by Ctrip, from January to May 2022, among the top 10 most popular scenic spots, museums and exhibition halls ranked fourth, and the proportion of post-95 bookings for museums reached 25%. , the post-95s accounted for nearly 30%.

The popularity of "Cultural and Expo Tour" deserves attention. China Youth Daily and China Youth School Media launched a questionnaire survey among college students across the country on issues such as the degree of interest in museums. A total of 992 valid questionnaires were collected from 154 colleges and universities.

The survey results show that 89.72% of the respondents have been to museums, of which the largest number of respondents have been to history museums, accounting for 76.92%, 51.01% have been to art museums, 47.18% have been to science museums, and 16.03% have been to special museums .

42.04% of respondents go to museums once or twice a year, 13.21% of respondents go to museums 3 to 4 times a year, 7.56% of respondents go to museums five or more times a year, and 37.20% of respondents go to museums once a year.

Punch-in museums have become a new trend for young people

  Nie Rufei of Fujian Agriculture and Forestry University is a new enthusiast of museums. She checked in 6 museums in half a year.

History museums are her favorite type, but what impressed her the most was a taxidermy museum.

"The museum is not large, and it was converted from the original specimen factory. Such a museum is rare, and almost all the rarest specimens in China can be seen. There is also a production studio that can be visited." After chatting with the museum staff, Nie Rufei learned that many of the craftsmanship of the specimens were handed down from the family, so this museum has a certain inheritance.

"The person in charge's family also makes taxidermy, and they have been doing this for a long time." From the small specimen to the story behind the specimen, Nie Rufei felt, "Behind every lifelike specimen is not only an animal, but also a period of time for the taxidermist. ."

  In the year of graduating from junior high school, Zhao Jinhui and her family traveled to Xi'an and went to the Museum of Terracotta Warriors and Horses of Qin Shihuang.

Since then, her interest in museums has never stopped.

After college, she went to the museum almost once a month.

"Liaoning Museum's 'See the Red Mountain again', 'See the Tang Dynasty again', the painting and calligraphy exhibition, the snuff bottle theme exhibition, and the theme exhibition of the Eight Great Masters of the Tang and Song Dynasties, as long as there are new exhibitions, I will basically go to see them." The most recent one It is a themed exhibition of calligraphy and painting. Looking at the handsome calligraphy and wonderful brushwork of ancient famous masters, the calligraphy and Chinese painting classes she took as a child were ignited in her mind. already."

  Chen Yulong is also a museum fan, and he has to go to the museum about once a month.

When he went to Nanjing in his second year of high school, the Six Dynasties Museum was his first stop.

He is about to graduate this year. In the past few years, he has been to Nanjing 4 times, each time to check in the museum. He has been to the Nanjing Museum alone twice.

  According to a survey by the China Youth School Media, 49.50% of the respondents would go to a museum when they encounter an exhibition on a theme they are interested in. When friends or classmates ask them to go to the museum, 33.37% will be "planted" when they see related programs on media platforms or see recommendations on social media, 28.13% will go to the museum under the guidance of their parents, and 27.02% will Group visits organized by the school.

  He Xin, an associate researcher at the Shanghai Museum of Natural History, observed that under normal operating conditions, there are more and more young people in domestic museums. Many young people use the Shanghai Museum of Natural History, History Museum or Art Gallery as a check-in for visiting Shanghai. point.

"In recent years, the public's enthusiasm for museums has been increasing, which actually reflects that people's spiritual and cultural pursuits have become higher, and many museum enthusiasts will come to visit." In He Xin's view, "Museums are becoming a collection of collections. A space that integrates entertainment, leisure, culture, science and education." He also found that "there are more people visiting with questions."

Many viewers choose to rent the interpreter in the museum, or follow the guide on the mobile phone to visit.

These are all ways of visiting that are worthy of encouragement, and it just shows that people's visiting needs have become professional and refined.

Interactive experience, new highlights to attract young people

  Click to enter the applet, and the "door rules" of the martial arts school "Yuelongmen" come into view - "Master" marked the cultural relics containing the "dragon" element in the specific exhibition hall of the Guangdong Provincial Museum, and the "disciples" need to find these cultural relics, And shoot and upload, in order to practice from "Xunlong Xiaobai" to "Longhun Master".

  This is not a "secret mission" of any martial arts gang, but an interactive game designed by the "Panorama Story Club" team of Jinan University for the Guangdong Provincial Museum.

After studying at Jinan University, Xiang Han joined the team and began to change from a museum enthusiast to a communicator.

  "The Palace Museum has more than 1.86 million pieces in its collection, and about 83,000 pieces in the cloud collection, and what is well-known to people is the tip of the iceberg. Most of the cultural relics lack a certain topicality and dissemination power, and there is still a large gap in public awareness. There are also limited ways to understand.” Xiang Han’s mentor and the brothers and sisters of the start-up team hope to make efforts to break the dilemma of the museum, and use their expertise to inject vitality into the dissemination of museums and collections.

"The digitization of museums is an important part of that."

  With the emergence of various new technologies, many museums are reluctant to be "quiet" buildings. Some curatorial methods incorporating innovative ideas and innovative technologies have enhanced the interactivity and experience of museum exhibitions, and have become a source of sound and attractiveness. A whole new way for young people.

According to the survey by the China Youth School Media, 58.17% of the respondents saw or experienced interactive exhibition areas in the museum, 38.10% of the respondents participated in interactive activities such as quest games and immersive script tours in the museum, and 47.98% of the respondents purchased Cultural and creative products launched by the museum.

  In the opinion of the respondents, the first gain from visiting a museum is knowledge (69.86%), in addition, gaining a sense of experience of visiting and interacting (64.62%) is also highly valued by the respondents.

  One afternoon last year, Tang Yangyang and his classmates from Xiamen University came to the playground next to the dormitory with two "sand bumps" and a pot of hot water.

The two "earth lumps" are blind boxes launched by the Henan Museum.

After watching an unboxing video at station B, Tang Yangyang was immediately "planted".

The blind box for cultural relics excavation is to hide a "treasure" in the soil block, and the buyer needs to use the equipped small tools to dig out the "treasure" from the soil.

The tool provided in the blind box is a miniature Luoyang shovel about 5 cm long, with delicate engravings on both ends of the shovel handle.

It is not easy to dig a treasure with such a small shovel. The clods are dry and hard. Tang Yangyang and his classmates poured hot water on them for a while, and then digged hard with a shovel. They almost lost patience several times in the middle.

"After two hours of digging, it can be regarded as dug up." The two clods are the seal of the animal head and the small bronze mirror. After excavation, a small brush must be used to brush off the soil in the gap." The process of excavating artifacts at an archaeological site is somewhat similar.”

  Tang Yangyang was very concerned about the "treasure" that he spent a lot of time digging up, not only as a table decoration, but also went online to find out what the symbols on the seal mean.

Although he lives in Fujian, he has never been to the Henan Museum, but an emotional connection is generated through the small seal, "This is the best cultural and creative museum I have seen. The most rare thing is the sense of experience, after all It was made by myself, so I have more interest in learning about it, and I can also appreciate the difficulty of excavating cultural relics.”

  "The distance is different from the near and the low", "A misty rain and a lifetime", "Being at the highest level"... Countless pieces of metal tablets "fall from the sky", the "wind chimes" of this cluster of silver-glowing poems have become Liaoning The Internet celebrity photo check-in point in the museum.

"This exhibition area is so beautiful and innovative. It looks like it has been carefully designed." Every time Zhao Jinhui is attracted to the museum, it is not only the profound heritage of the exhibits, but also more and more creative and high-value exhibition areas. She couldn't help but go to experience it.

  The creative and technical curation method is not only interesting and attractive, but Zhao Jinhui found that careful exhibition arrangement can also help visitors to understand and remember.

"In the exhibition of the Eight Great Masters of the Tang and Song Dynasties, there is an exhibition area with a whole wall, which is similar to a large table. The vertical direction is 8 people from high to low age, and the horizontal direction is the life of each person. It also points out the relationship between each person and other people. The relationship between them." Zhao Jinhui's feet were "sticked" to the floor in front of the exhibition wall.

"It turns out that he has such an intersection with him." "It turns out that this one is older than that one." She was reluctant to let go of a detail to "investigate" and analyze, and express various emotions.

"In the language class, I always thought that Du Fu was an old man who cared about the country and the people. He never thought about what he was like when he was young. After you have a comprehensive understanding of his life and career experience, you can better understand why he wrote ' A verse like the ten thousand rooms of Ander Mansion."

  Tang Yangyang also heard a friend talk about a novel experience.

A friend visited an exhibition showing the living conditions of rural migrant women. The format is similar to a large-scale script killing. Each visitor can experience a character. These characters have real prototypes. After the curatorial team learned their stories from the interviews , designed as the action route and story line of each visitor, and the visitor must make choices at certain nodes as the character as the plot progresses.

Friends said they were greatly shocked after the visit, "I can really feel their helplessness and single choice in certain scenarios." Although he has not personally participated in such an experiential exhibition, Tang Yangyang is looking forward to the museum design. This is an experiential and profound way of presentation.

  "Now it is very important for museums to do a good job of dissemination and to inject innovation. We can no longer 'trapped' cultural relics in museums as before, and we must use the Internet to make cultural relics attract more attention. In the context of the new era, we are sure We cannot rest on our laurels, we must constantly adapt to the changes of the times and use the latest means to disseminate cultural relics. Now many new types of communication help cultural relics out of the circle, such as interesting emoticons, variety shows, short videos, documentaries, etc. Cross-border marketing can also be used for reference. In this way, it can be combined with new things and popular things to make cultural relics resources popular. For example, 'museum + blind box', 'museum + light show', 'museum + beauty', etc."

  He Xin also found that the various temporary exhibitions held irregularly every year are very attractive to young audiences, such as the special exhibition of the zodiac, the Asian elephant protection public welfare exhibition, and the video security science exhibition.

"These temporary exhibitions have a lot of room to play, and they will incorporate the technical means of interactive experience, focusing on a theme." He Xin introduced, "At the beginning of this year, colleagues from the temporary exhibition department launched the 'Qing Palace First Music' exhibition, using 3D modeling. The multi-media and interactive exhibits of mythical beasts reinterpret the Qing Palace's "Beasts" from the perspective of modern mammalology, combining modern zoology with traditional Chinese culture and art, attracting many audiences to check in and experience.


Planting grass together and pulling together, the museum becomes a new social scene

  In addition to innovations in exhibition methods and cultural and creative products, changes in the way of dissemination of museums and some cultural relics also resonate with the preferences of young people.

37.80% of the respondents have watched the live broadcast or online exhibition of the museum.

In addition, 66.33% of respondents watched news, short videos, pictures, etc. related to museums on Weibo, WeChat, Douyin and other platforms, 51.81% of respondents watched variety shows related to cultural relics, and 43.65% of respondents watched Documentaries related to exhibits such as cultural relics.

  It has become a habit of Zhao Jinhui to treat programs such as "National Treasure" and "I Repair Cultural Relics in the Forbidden City" as a dish during dinner.

"When I watched National Treasures, I was most impressed with the bamboo slips in Yunmeng Sleeping Tiger Land, where Sa Beining played a Qin official named 'Xi'." This grass-roots official who lived not long before Qin unified the world, He was not only the executor of the laws of the Qin State at that time, but also an obsessive fan of the law. He copied the laws and work records on bamboo slips before his death, and slept on the back of his back, resting on the more than 1,000 pieces of bamboo slips that were almost full of coffins.

It seems that Zhao Jinhui, who followed the show to 2000 years ago, was moved by it, "Our society under the rule of law today is closely related to Qin's rule of law." The only thing that bothers her a bit when watching such shows is that sometimes the barrage is displayed. Too many, "all delayed my reading".

  Zhao Jinhui has a very good senior sister, "I met in the school press corps. She saw that there were pictures of going to the museum in my circle of friends, and she said that she also likes going to the museum." Since then, the two have met each other almost every month. In the museum, "Senior sister likes Hanfu, and she often wears Hanfu to the museum." The senior sister who integrates herself into the museum also often becomes a "spectacle" in the museum.

The two little sisters were not interested in shopping, but when it came to going to the museum, "sometimes, the senior sister moved the scheduled experiment time and wanted to go with me."

On the way back from the museum, the two could discuss the exhibits all the way.

  The social nature of the museum sometimes even surprises Zhao Jinhui.

Once she met a group of elderly grandfathers and aunts in the museum. When listening to the explanation of the public welfare docents together, she heard from the uncles and aunts’ whispered conversations that they were actually a group of classmates who were gathering and chose the museum as the museum. One of the meeting places.

  In Tang Yangyang's eyes, although the museum's collection is very heavy, it is not a heavy and serious scene to go to the museum. "I will not go to the museum with strong pressure and purpose." In his eyes, the museum is more suitable A place to communicate with friends, "Everyone's hobbies are different, some people like sports, some people like games, but others may not like it, and they can't go together. But the museum is very inclusive, it It not only has the function of passing knowledge and stimulating discussion, but also has the function of leisure like a park. Sometimes we don't have to look at all the exhibits and memorize the origin of a few cultural relics, but to feel a cultural atmosphere and spend a comfortable time with friends. After a few hours, I am very satisfied. If we encounter certain exhibits that can stimulate our curiosity and discussion, it will be even more icing on the cake.”

  The "bo" of the museum is not only in the collection, but in the modern society, its function in the eyes of young people is also more and more extensive.

66.13% of the respondents believed that they could go to the museum to watch and learn about some famous exhibits, 63.00% of the respondents regarded visiting the museum as a way of leisure, 61.69% of the respondents wanted to enrich their knowledge reserves in the museum, and 31.45% of the respondents regarded Going to the museum with relatives and friends is used as a way of socializing, and 16.83% of the respondents regard it as a "must-go place" to complete the small goal of punching in.

  In He Xin's eyes, the museum is becoming a space for cultural cross-border.

"In fact, many of the world's famous museums also host awards ceremonies, movie releases and other activities. There are physical exhibits and cultural relic models that travel through time in the museums, and they are also actively connecting with the current popular social culture, bursting out new possible."

  (At the request of the interviewee, Tang Yangyang is a pseudonym in the text)

  Bi Ruoxu, Cheng Si, Wang Junli, a trainee reporter from China Youth Daily and China Youth Daily. Source: China Youth Daily