China News Entertainment, Beijing, May 27 (Liu Yue) Wang Xinling has become popular.

And she's not the only recent example.

　　Whether it is from the overwhelming "Love You" from various platforms, or the magical sentence "You have one vote, I have one vote, and the heart is 80 and sings and dances", it indicates that the first generation of "Sweet Heart Leader" ushered in her career. turning point.

　　

Screenshot of the third season of "Sister Riding the Wind and Waves"

　　Interestingly, on the evening of May 25th, Tank, a once-popular musician who wrote songs for Wang Xinling, posted a blog to announce his comeback, and related topics instantly exploded on social media.

The artist's "popularity" has become a phenomenon, which makes the audience talk about it with relish.

Weibo screenshot

　　There is a saying in Neiyu: It is more difficult to become popular than to become popular.

It is true that throughout the music and film circles, there are many short-lived figures.

After the wind of the times fell, they gradually became tepid, and most of them "find no such person".

Although the remaining small part is added with classic works, the status of the rivers and lakes is still the same, but after all, it cannot reach the volume of the popular period.

As the audience circle is getting younger and younger, it is even more difficult to escape the fate of "passing".

　　However, there are also long-term combat-oriented players who have risen for the second time in the entertainment industry. After careful research, in fact, behind the "popularity" of artists, there are their own rules.

Rule 1:

Conform to the current situation and rely on people to become popular

　　Tranquility, one of the actresses with the highest starting point in domestic entertainment, holds two trophies for the Golden Rooster and Hundred Flowers. "Sunny Day" and "Red River Valley" have made her famous in film history.

　　From 2004 to 2010, her works gradually decreased due to illness.

Although he has resumed work since then, until 2013, there was only a slight splash in the corner of "Mi Bazi" in "Aspect of the Qin Empire".

Screenshot of "Aspect of the Great Qin Empire"

　　However, the second season of a variety show "Flowers and Teens" in 2015 made Tranquility once again become the female artist in the center of the eye of the storm.

"I don't go", "I don't like it", "Who doesn't have a mood yet?" "I'm quite hypocritical when I'm being hypocritical."

After the show, her phrase "collective life is all about acting skills, just how much" made many audiences shout "upright and domineering".

　　In recent years, people have begun to prefer the cool Girl with the tune of "Sister is the Queen".

In 2020, the first season of "Sister Riding the Wind and Waves" will be broadcast.

In the self-introduction session, Tranquility asked the director: "Who else do I need to introduce? Then I've done nothing for decades?" In a single interview, she bluntly said, "I always feel that I am a front-line." She debuted with the highest number of votes for her teammates: "I also just want to be in a group with my seven sisters. I won the first place, and I don't want to be in a group."

Screenshot of the first season of "Sister Riding the Wind and Waves"

　　Since then, Tranquility has successfully held a confident, domineering and true-tempered queen character, and has become the darling of major variety shows when the film and television road is difficult to advance.

　　The tranquility that "turns red" by virtue of the character design is not an exception.

This year, a spin-off variety show "Welcome to the Mushroom House" has successfully re-employed six "expired artists".

　　Chen Chusheng, Su Xing, Lu Hu, Wang Zhengliang, Wang Lixin, Zhang Yuan, these six singers once fought to the top in the 2007 "Happy Boys", but they have been silent for many years after their debut.

Today, they have unexpectedly gained popularity by relying on the real and unpretentious style in variety shows, winning the favor of the audience.

Screenshot of "Welcome to the Mushroom House"

　　Eggs, hot pot base and disposable slippers from the hotel were found in Land Rover's suitcase, which is very grounded;

　　Zhang Yuan teased Wang Yuexin, "Have you ever played any popular music?" Wang Yuexin turned his head and countered, "You are a wedding singer";

　　They don't shy away from the topic of "passing". They saw their own songs in the song guessing session, and they dared to self-deprecating: "This is my song, and it is not popular at all."

　　In recent years, "down-to-earth" has become a popular celebrity design.

There is no polite "teacher" to each other, and no "commercial touts" that make people aesthetically tired. The interaction of these former idols who love and kill each other without any burden makes many viewers feel novel.

On May 24, the variety show "Happy Restart" officially announced through the official Weibo that the recording of the six-member new group was officially launched, and the "Reemployment Boys Group" officially realized "reemployment".

　　It can be seen that adapting to the audience's aesthetics and amplifying a certain trait in oneself is a good way for artists to "turn into popularity".

Rule 2:

Seize the opportunity to turn against the wind

　　In fact, many "popular" artists belong to single-game MVP players.

Who makes the headwind turn around, sometimes it only takes a song?

　　Zhang Shaohan, a national-level female singer, sang "Happy Worship", "Aurora" and "Lost Beauty" in the streets and alleys, and a song "Invisible Wings" was even popular in the Chinese music scene.

Screenshot of "Invisible Wings" MV

　　Not only that, she also has popular idol drama works such as "Princess Little Sister" and "Dolphin Bay Lover", and she sings well.

However, in 2009, Zhang Shaohan, who was suffering from a heart attack, was deeply involved in public opinion turmoil. Family members accused her, friends turned against her, her work was suspended, and her brand was terminated. The double torture of her body and spirit made her career plummet.

　　She did not give up when she fell into a trough.

In 2018, Zhang Shaohan made a gorgeous comeback through the sixth season of "I Am a Singer". She stunned the audience with her song "A Diao":

"The ill-fated obsession with indifference

Farewell to the countless stations of youth

Willing to be ordinary but unwilling to defeat ordinary

You are A Diao, you are a free bird"

　　After many years, Zhang Shaohan's singing skills are still good.

The pure and transparent voice is very penetrating and explosive, and the excellent treble is called "walking nuclear explosion resonance box" by a group of music critics.

　　What is even more commendable is that the core of the song "A Diao" fits perfectly with her life experience, and the song's fire also triggered a wave of "archaeology".

Since then, Angela Chang has returned to the peak like a nirvana phoenix.

Screenshot of the sixth season of "I Am a Singer"

　　With the strength of the good wind, send me to the blue sky.

It only takes a song for a singer to become popular. Similarly, the popularity of many actors is just an opportunity for a work.

"Strategy of Yanxi Palace" made Qin Lan and Nie Yuan usher in the second spring of their careers, Hu Ge relied on "Langya Bang" to return to the top circle, and Pan Yueming stepped out of the slump with "Chasing the Murderer in the White Night"... Some people attribute this to luck, For some it comes down to strength.

Rule 3:

Feelings are always a good card

　　At present, "feelings" has become a textbook marketing hotspot, and it is also the biggest weapon for artists to become popular.

The first stage of "Brother Who Overcame Toughness" was "nostalgia". Chen Xiaochun, Xie Tianhua, and Lin Xiaofeng's Cantonese golden song skewers pushed the audience to the top. All the old fans of Beyond shed tears in Huang Guanzhong's singing of "No More Hesitation". Jerry Yan's "Meteor Shower" makes the audience dream back to the era of "F4" white clothes fluttering.

　　In the same way, when Wang Xinling wears a high ponytail, wears a pleated skirt, and appears sweetly singing "Love You", with the same smile as before, she wins.

Topics such as "Wang Xinling Girl" and "Wang Xinling Boy" quickly went out of the circle, "Bending Eyelashes" and "Honey" took over the real-time positions of major music software, and the audience voluntarily lied in this piece composed by "Youth" In the woven net of heaven and earth.

Screenshot of the third season of "Sister Riding the Wind and Waves"

　　"Dead youth began to attack me", "We are just old and not 'dead'", the endless self-joking reflects a kind of joy that has not been abandoned by the times.

With the rush of the back waves, the front waves that were once turbulent are getting old.

People and things appearing on social media and TV screens are getting more and more unfamiliar, and the "old" guys can't help but have an indescribable affection, and the familiar figure brings them a sense of security.

　　Back then, when "The Wedding Dress of the Kingdom of Heaven" and "Smile Pasta" were on the air, Wang Xinling's smiling eyes locked the boys and girls in front of the TV in advance, and until today, they have become the backbone of the entire society.

So at this time, it is not only her who is returning with Wang Xinling, but also the words "I hid with you in this large peaceful sea that summer" that the girls once wrote in the lyrics book, which was secretly sounded by the teenagers' Walkman. "Blinking eyelashes, blinking, blinking".

The group of people who are no longer young smiled and said, "Our youth is back."

　　Of course, the reasons for nostalgia don't stop there.

Throughout the Chinese music scene, ten years ago, it was still Jay Chou, Eason Chan and JJ Lin in "Fighting with Immortals".

Tank's comeback is huge, because "Three Kingdoms Love" and "Exclusive Angel" are still classics that circulate a generation.

　　And people will naturally regard the beauty of the past as a safe haven, and the short stay is to gain the courage to continue to set off and ride the wind and waves.

Therefore, it is not surprising that Wang Xinling, who calls herself "Sweet Grandma", can capture a large number of people.

Screenshot of Wang Xinling's Weibo

　　However, behind every popular artist, it does not only rely on personality, opportunities, past feelings and fame.

If there is no absolute national foundation and works, all the above "traffic passwords" are floating clouds.

You know, there must be something special about being able to stand out in the booming era of the industry.

"The world of flowers is charming, but you don't have the strength to compete with your face." Although this social quotation from the "Northeast Old Irons" is simple and rude, it is quite reasonable.

　　Can anyone play "personal design"?

Not also.

　　If Tranquility is not the actress holding several trophies, the so-called "upright and domineering" will only be labelled as winking and impolite by netizens, just like Yu Wenwen in the third season of "Sister Lang" today.

You know, Tranquility's evaluation of her is: "Wenwen, she is obviously like the me in the past."

　　A stage comeback is pure luck, right?

not necessarily.

　　How many golden voices of the past were once decadent and destroyed by indulgence. If Angela Chang did not choose someone to still carry her music dream in the low valley, if she hadn't really broken her wings and flew again, the phrase "I am a bird of freedom" in "A Diao" It wouldn't be so shocking.

　　Is "Nostalgia" a card destined to fail?

Not necessarily.

　　I think that the fit of the "Little Tigers" was also attracting attention, but in the end, the audience complained about "destroying childhood" because the three members were out of shape.

And Wang Xinling, who is properly maintained and has a strong youthful breath, can quickly make people "rekindle the fire of love".

　　More importantly, the "popularity" caused by a single event will eventually point to the "archaeological" craze.

The result of archaeology may be to excavate treasures to keep the popularity going, or it may be disappointing, or even block the road to prosperity.

　　Therefore, the success and continuation of the "turnover" requires a solid foundation to be established.

The sincerity of the people's feelings is precious, and the chance of luck is more expensive. In the face of works and strength, all three have to fall back.

(Finish)