[Live picture] KFC sells children's packages　　

　　[Commentary] Recently, KFC and Pokémon jointly launched a Duck Music Box that became popular on the Internet.

The toy is a limited-edition children's meal gift from KFC. With the popularity of the Duck, many KFC stores are out of stock, and there are even "substitute food" and hype prices on the Internet.　　

　　On May 25, the reporter saw at the gate of a KFC in Beijing that many people came to buy children's packages. The store directly displayed a QR code for toy packages for people to scan the code to place orders.　　

　　[Concurrent] Beijing people　

　　Isn't this what my son wants, (how old is your son?), my son is older, he is over 30, buy one and try it.

My son went to a store and saw nothing.

It was said that it was sold out in a day and a while, and it was very fast. I saw that it was sold for 500 yuan on the Internet.　　

　　[Explanation] The price of the children's package ranges from 69 yuan for a meal for two to 109 yuan for a family bucket. The clerk introduced that there are three styles of toys in the children's package, and the Duck is one of them, which is randomly selected.　　

　　[Concurrent] KFC clerk　　

　　That is, the duck is less, everything else is fine, 15% probability.

If you choose one of the eight, if you want to buy eight packages, you will definitely get one (Da Duck), (how much does it cost), it is less than 1,000 yuan, more than 900 yuan, no one buys eight, but some people Buy four.

I don't know if I got the draw or not.　　

　　[Explanation] Offline "a duck is hard to find", but online sales are hot. On an e-commerce platform, the reporter saw that there are many shops that sell Duck toys alone. The price ranges from 200 yuan to 500 yuan. On a second-hand platform, there is also a "Duck Duck" meal replacement service, which is a service that helps buyers buy and eat meal packages and send gifts.　　

　　Why are consumers so chasing this co-branded toy?

Why does the phenomenon of "substitute food" occur?

Experts say:　　

　　[Concurrent] Economist Wan Zhe　　

　　After the consumption upgrade, it is true that food consumption is already in a bottleneck area, so the consumption of cultural and creative products is still in an outbreak stage, and the Duck is actually a cultural and creative product, especially in this epidemic. During this period, many people have reduced their going out, so his demand for this kind of cultural and creative products has become greater.　　

　　[Explanation] The reporter found that at the beginning of this year, KFC was criticized by the China Consumers Association for adding a co-branded blind box to the package, which caused consumers to "eat on behalf of". Is it KFC knowingly?

And if it reduces the probability of "Da Da Duck" selection, is it "hunger marketing"?　　

　　[Concurrent] China Food Industry Analyst Zhu Danpeng　　

　　As a super-large catering company, it can't make some illegal hype again and again, so I think the last warning from the China Consumers Association should actually make it have However, in fact, it did not accept the suggestion of the China Consumers Association, and it still went its own way and knowingly committed.

Her first is hunger marketing, and secondly, if the probability of it (Da Duck) is low, in order to get what you want, people will increase the frequency of consumption and increase the chances of getting it. This belongs to this This kind of induced consumption, I think this is inappropriate.

KFC should practice more social responsibilities, and also advise consumers to consume rationally.　　

　　China News Agency reporter comprehensive report　　

Responsible editor: [Luo Pan]