Cold thinking behind the popularity of "cloud fitness"

  The General Office of the State Council recently issued the "14th Five-Year Plan for National Health", which has made many important arrangements for people's life safety and physical health. important content.

  "The new crown pneumonia epidemic has accelerated and improved the formation and development of the general health awareness of the whole people." Wang Zhengzhen, a professor at Beijing Sports University, said that the continuous popularity of cloud fitness is a manifestation of the improvement of active health awareness and an important opportunity to emphasize the concept of scientific fitness. "Everyone is willing to It is a good phenomenon to spend time at home to exercise, but it is also necessary to understand the rationality of exercise volume, exercise intensity, and exercise methods, and it must be consistent with everyone's health. Scientific fitness is a safe and effective guarantee."

  When fitness "Xiaobai" meets "cloud fitness"

  "I escaped Li Jiaqi, but I did not escape Liu Genghong." In this spring full of "house", well-known artist Liu Genghong has become a symbol of home fitness "out of the circle".

With the highly contagious fitness live broadcasts such as "Compendium of Materia Medica" shuttlecock exercises, he turned into a "phenomenal cloud fitness" anchor, and it took only more than one month to grow from millions of Douyin fans to nearly 69 million fans.

  According to the "Shangguan" news report, Liu Genghong's Weibo topic has been read more than 500 million, and the number of discussions has reached 194,000. Among them, netizens praise, surprise and joy account for 88.65%. Most netizens are lamenting that their physical strength has improved through physical exercise. , the body is also healthier, but there are also a small number of negative emotions, mainly complaining about the discomfort caused by the body after excessive exercise.

  This phenomenon is consistent with the data in the "2021 National Sports Insights into the Future Trend Report". In the survey of "sports goals", 69.5% of them want to "strengthen their bodies" and 54.4% of them want to relieve mental stress.

But in the survey of "sports distress", 42.9% of the people chose "lack of professional sports guidance", more than the two traditional items of "no time" and "no sports environment".

  "Especially under the influence of the epidemic, home has become the main fitness scene. If there is a lack of daily accumulation of scientific fitness, it is easy to fall into a misunderstanding." Liu Jia, a senior physical training and health management expert, said, "Don't worry about what you are doing before, even if you don't have exercise habits, A certain amount of exercise is guaranteed every day, but when we are confined to a space of more than 100 square meters and the number of steps cannot exceed 100 steps, the subconscious reaction of the body, 'moving is more comfortable', will become more obvious." With the current "fashion" attribute of "cloud fitness", the demand for sports is more prominent.

  Like a double-edged sword, the Internet provides many ways to meet people's fitness needs, but the content is varied and the quality is uneven, which also makes it easy for people who lack sports knowledge to fall into the trap of choice.

Data from a short video platform shows that in 2021, the number of sports and fitness videos will increase by 134% year-on-year, the number of creators will increase by 39% year-on-year, the number of fitness anchors will increase by 208% year-on-year, and the live broadcast revenue will increase by 141% year-on-year.

  The reporter browsed many short video live broadcast platforms and found that in addition to some of the highly popular fitness bloggers holding professional qualifications such as the national fitness coach qualification certificate, there are also ordinary fitness enthusiasts and "comers" who share their personal weight loss experience.

With the popularity of home fitness, there is a situation of "a hundred flowers blooming but not a hundred schools of thought contending". Liu Jia said that for fitness "little whites", it is best to use offline professional guidance to help standardize movements and establish scientific concepts, but if You can only choose home sports. It is recommended to choose a professional sports content that has been established and relatively mature to practice. "The course is usually graded and advanced, and the process from easy to difficult will be clearly defined." It's very windy" and other reasons to blindly follow popular bloggers, "Some people are more showing themselves, and he can perform many actions, but you may be injured after you do it."

  "People who do not exercise suddenly exercise. If factors such as exercise intensity and time are not well controlled, it may lead to excessive local exercise load, resulting in injuries." Wang Zhengzhen said, in addition to joint pain, muscle strain and other common sports injuries In addition, occasional exercise, excessive exertion, and high intensity and amount of exercise are risk factors for cardiovascular events during exercise.

  But she emphasized that it is very safe for ordinary people to do moderate-intensity exercise. Even people with cardiovascular disease can do moderate-intensity exercise. "That is, during exercise, you can speak complete words to others but you can't sing. If you can sing If you can't say a complete sentence, it may exceed the medium intensity." Wang Zhengzhen suggested that fitness beginners should not rush to exceed the medium intensity, but should proceed step by step, comprehensively consider their physical ability, and follow the normal work and rest. Scientifically arrange exercise time.

  Sports can not blindly follow the trend but a habit of life

  "Cloud fitness has indeed stimulated the upsurge of national fitness, but how to transform the temporary popularity into a long-term exercise habit, and how to let the public learn and apply scientific and systematic fitness knowledge, is more worth thinking about." For nearly 20 years in the field of sports and fitness, Liu Jia has experienced the ups and downs of the popular fitness trend in our country, and many of them are very lively. "The reason why it is difficult to continue is that people do not really regard exercise and fitness as an important part of solving health problems."

  Therefore, in addition to the scientific and normative nature of the current various online fitness content, Liu Jia is also worried that users are easily "obscured" by fitness, "If someone thinks that Liu Genghong's good figure is to dance "Compendium of Materia Medica" If you come out, you will fall into a misunderstanding. Fitness is a systematic work, and every muscle condenses is an invisible contribution." As a personal trainer for many first-line artists such as Peng Yuyan, Yuan Hong, Na Ying, Liu Jia often follows clients to different places. The working environment, including mountain villages and other places that lack professional fitness conditions, "but these will not limit our sports content. In the final analysis, it is a matter of sports awareness and literacy."

  Scientific sports literacy is a lesson that the current citizens need to make up for.

Liu Jia noticed that the current content of many private teachers also includes the use of equipment and the importance of warm-up and stretching. "These should be the common sense of sports that should be mastered in physical education classes since childhood, and do not need to spend money to learn." He In an analogy, looking for a coach is like looking for a doctor to solve specific problems, but in reality, a coach is more like a salesperson in a pharmacy, solving the most basic problems, "The good thing is that more people are aware of their 'sickness'. However, it is currently in the stage of urgent medical treatment, and I don’t know if I will be allergic to the medicine I bought.”

  According to Wang Zhengzhen, scientific fitness should include three aspects: one is to exercise properly, the other is to increase some physical activities in life, and the third is to reduce sitting and moving.

  Regarding proper exercise, according to the latest WHO Guidelines on Physical Activity and Sedentary Behaviour (hereinafter referred to as the "Guidelines") released by the World Health Organization, it is recommended that all adults do at least 150-300 minutes of moderate-intensity aerobic aerobics per week activity (or equivalent high-intensity activity), while children and adolescents should achieve an average of 60 minutes per day; older adults (65 years and older) are advised to increase activity that emphasizes balance and coordination and muscle-strengthening to help prevent falls and improve health.

Wang Zhengzhen said, "The amount of exercise can be evenly distributed in 5 to 7 days a week, and strive to establish exercise habits, and consider exercise as essential as eating and sleeping."

  In addition, increase some physical activities in life. "If you can move, move more, such as picking up express delivery downstairs, doing housework properly, etc. Although it cannot replace proper exercise, it can promote health." Wang Zhengzhen pointed out in particular that less sitting is less. Movement is very important. "Sitting for a long time is the number one independent risk factor for the occurrence of chronic diseases. Sitting for a long time will lead to poor signal transduction between cells, thus laying a hidden danger for chronic diseases."

  "Although the amount of exercise can be done in any form, if you can go outdoors, you can get additional benefits, such as enhancing bone density." Wang Zhengzhen emphasized that exercising in the sun, the ultraviolet rays in the sun can make 7-dehydrogenation in human skin. Cholesterol is converted into vitamin D, and vitamin D can promote the absorption of calcium. "I hope that the interest in sports at home can help everyone go out to exercise in the post-epidemic era."

  In this regard, Liu Jia has the same opinion.

He has also participated in the development of online courses and sports live broadcasts, but facing the users hidden behind the numbers, it is difficult for him to understand everyone's physical condition and past medical history, so he can only provide more general content, but with the number of live broadcasters Continuing to rise, he began to make up his mind about the different feelings that various groups of people might have when doing this action, so he couldn't help but explain in detail. Long-winded." Liu Jia said frankly that online bloggers are more required to be motivated and infectious, especially during the epidemic, they can help everyone to vent their emotions, but if they want to popularize scientific fitness more effectively, work is still offline, "Sports The attribute of sports is by no means facing the screen, it is necessary to go out and contact with sunlight, air and people, this kind of experience is irreplaceable by any means online.”

  China Youth Daily, China Youth Daily reporter Liang Xuan Source: China Youth Daily

  May 24, 2022 Version 08