[Explanation] Today, the "national tide" culture, which integrates traditional culture and modern elements, is sweeping among young people.

Relevant data shows that the attention of "national tide" has been rising in the past ten years, and overseas markets have also continued to heat up.

This new cultural phenomenon is constantly developing and growing on the basis of the youth group, inspiring young people's strong national cultural self-confidence.

  In recent years, a group of outstanding young national tide craftsmen have emerged from all over the country. They are sparing no effort to inject new vitality into traditional culture and contribute their youth and enthusiasm to the spread of "national tide" culture.

  In the long history of the Chinese nation, the rich land of abundance has nurtured cultural treasures represented by Shu Brocade and Shu Embroidery.

During the Han and Tang Dynasties, Chengdu's textile industry won the reputation of "women's industry, covering the world".

Since its development, among the many practitioners of Shu Jin and Shu Embroidery, Zhong Ming, the founder of Shu Jing Guan, led his small team to embark on an innovative road of using AI drawing technology to draw design drafts and combine splendid embroidery.

  [Concurrent] Zhong Ming, founder of Shujing Pavilion

  It turned out that when I talked about it, it meant that Shu Jin and Shu embroidery seemed to be a kind of demand of the elderly or middle-aged people, and young people seemed to be completely retro to this piece. I just made it according to the traditional model and completely traditional style, and In fact, it should not be like this. It is said that what we have in our tradition is a processing technique. Then, with our processing technique, we use a modern pattern and a modern design method. It is a kind of aesthetics, it is a kind of value judgment, it intervenes a pattern in this way, but its processing technology retains a kind of tradition, then it may be wider and more acceptable to young people. .

  [Explanation] Zhong Ming said that he used digital image processing technology to draw the photos and patterns specified by customers into design drafts, and then used machines to weave Shu brocade fabrics based on them, and finally embroiderers woven embroidery on Shu brocade fabrics.

Zhong Ming's team greatly shortened the time for pattern drawing through AI drawing, and made each work unique.

  [Concurrent] Zhong Ming, founder of Shujing Pavilion

  At this time, we don't deliberately pursue this thing. I completely retro, and I have to do exactly what the ancients did.

The ancient Tang Dynasty treasured flower is like this, I have to design it according to the treasured flower, I am not sure, I can extract the elements of this treasured flower, but I use AI to process, even the effect of flat 3D, then it It's a new model.

  [Explanation] Zhong Ming has been engaged in traditional handicrafts for 17 years. In 2016, he began to study the combination of image processing technology and Shu embroidery. In the creative stage, he explored the planning and distribution of splendid embroidery, color matching, pattern simplification, and fashion evolution. unique experience.

With the help of AI technology, Zhong Ming's Shu Embroidery also got rid of the limitations of traditional flowers, birds, insects, fish and other content and themes, and began to bring Shu Embroidery back to life.

  [Concurrent] Zhong Ming, founder of Shujing Pavilion

  The shoes we made last year are the AI ​​new splendid high-heeled shoes that are growing every step of the way. Everyone likes them very much, and they feel that although it is a traditional processing method, it is also very fashionable, and it is not fashionable. Isolation, it will be displayed in a new model. When this shoe comes out, including the website of China Arts and Crafts Association, they all use this thing. He thinks this thing is very good. Expression, as far as we express, we have a broader expression.

  [Explanation] At present, the Shu Jing Museum has also made new attempts on the theme of flowers and Tibetan, Qiang and Yi characters, and has cooperated with Hao Shuping and Meng Dezhi, two national non-genetic inheritors of Shu embroidery, in the "AI New Splendid" flower and There will be breakthroughs in characters.

When it comes to the future, Zhong Ming said that at present the studio's ability to inherit Shu Jin and Shu Embroidery is still very limited. Only when more people participate and industrialize the production of Jinxiu can they develop faster and take bigger steps. "Chengdu Memory" Only then can we demonstrate "Chinese craftsmanship" and carry out "world expression".

  He Xi and He Meikun report from Chengdu

Responsible editor: [Ye Pan]