Media workshop

Journalism Trust Initiative: an international label to promote news media

Audio 22:15

Journalism Trust Initiative homepage.

© journalismtrustinitiative.org

By: Steven Jambot Follow |

David Brockway

1 min

In May 2021, Reporters Without Borders launched a platform called the Journalism Trust Initiative, aimed at deploying a label guaranteeing the reliability, transparency and sustainability of the media.

Progress report with Bertrand Mossiat, who supervises JTI for RSF.

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At the microphone of

,

in charge of the promotion and deployment of the

recalls the genesis of the JTI and specifies its ambitions.

Open to all media, the platform offers three stages: a self-assessment, via a form to be completed, of its compliance with the JTI standard;

a transparency report, which each media can choose to disseminate publicly;

an external audit, independent evaluation by an accredited certifying body.

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