China News Agency, Changchun, May 21st: China's "Generation Z" is keen on "punk-style health care"

  Author Tan Weiqi

  "Beer with wolfberry, cola with Codonopsis, stay up late to apply a mask, and wear knee pads for dancing." The "post-95" girl Xia Ge doesn't want to lose the vitality of young people, and is constantly between "ice coffee" and "hot ginger soup" struggle.

  There are endless snacks and health products piled up in the room, and various fitness videos are collected on the mobile phone.

In today's China, this kind of "punk-style health care" is quite popular among the "Generation Z" group.

  Do a stretch in the morning sun, get up and make a cup of black coffee. The cooked vegetables and corn are the breakfast of the day.

This is how summer usually starts a new day.

She said with a smile that while enjoying every minute of life, "health preservation" should also be normalized, and both are indispensable.

  From a time perspective, "Generation Z" refers to the people born between 1995 and 2009, namely "post-95s" and "post-00s".

In recent years, with the continuous improvement of health awareness and living standards, Chinese young people have become more and more strict about their own health management.

  "My original intention of 'health care' is to maintain health and beauty." Xia Xiage admitted that she had a weak physique since she was a child, and her work and study life after graduating from college was more compact, and it was easy to "get out of it as soon as she got tired."

Now her intuitive feeling is that health is the foundation of beauty, so this girl usually pays special attention to health care, and is accustomed to the lifestyle of traditional Chinese medicine and hot water bathing.

  This year, at the first "518 China Nutrition Festival" hosted by Xinhuanet, relevant agencies released a "Generation Z Nutrition Consumption Trend Report".

The "Report" shows that in 2021, China's domestic nutritional products market terminal will have a market size of more than 260 billion yuan (RMB, the same below), dietary supplements and vitamins account for 70%, and sports nutrition has the fastest growth rate.

  Among them, young people are the main force of current health care consumption.

The "Report" shows that the average urban resident spends more than 1,000 yuan per year on health and wellness, and the proportion of young consumers aged 18 to 35 is as high as 83.7%.

  Born in Changchun in 1996, Mr. Zhao, a citizen of Changchun, is a typical "punk-style health care". He occasionally stays up late for drinks and gatherings with three or five friends. After getting up the next day, he puts on a mask and soaks some wolfberries.

"To enjoy the wonderful things in life, we must also pay attention to long-term physical health." He said that occasional "indulgence" and continuous health preservation have become a habit.

  Smart merchants are also constantly catering to market demands.

In recent years, "zero-sugar" milk tea, "not fat" chocolate milkshake, "warming cola with ginger juice", "0-calorie" sparkling water, "light oil and light salt" food, Chinese health nourishing Various products such as products are put on the shelves and are very popular among the "Generation Z" group.

  "Comparatively speaking, the 'post-70s' and 'post-80s' struggle to improve the quality of life in their youth, and it is easy to ignore the maintenance of the body. The attention paid to the body by the young people of the 'Gen Z' is worthy of recognition." National II Level psychologist Cui Jihong said in an interview with reporters.

  The "Generation Z" group has enjoyed the convenience brought by new technology since the establishment of awareness.

Cui Jihong said that their economic conditions are relatively favorable, and all kinds of information are more easily obtained. These factors make the "Generation Z" group's values ​​more diverse and their personalities more prominent.