Louise Bernard, with Alexis Patri 10:27 a.m., May 19, 2022
The radio listening platform Radioplayer France announces that it has concluded two partnership agreements, one with the American giant Amazon and the other with the car manufacturer Renault.
These two agreements should make it possible to further strengthen the audiences of the application, and therefore of the radio stations.
Double good news for Radioplayer France.
The radio platform announces partnerships with Amazon and Renault.
Radioplayer France is a radio listening platform that brings together private and public, independent and associative stations.
A total of 230 stations are made available to these users, to which must be added 730 web radios and more than 200,000 podcast broadcasts.
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"Alexa, play Europe 1"
The agreement between Radioplayer France and Amazon relates in particular to Alexa, the voice assistant of the American giant.
Users will only have to say "Alexa, put on Europe 1" for the radio to turn on, via the French application.
The partnership signed with car manufacturer Renault will allow Radioplayer France to be available in future Megane E-Tech electric and New Austral models.
The radio app had already reached an agreement with Volkswagen and BMW.
These partnerships are strategic, since the car is a place where the radio is widely listened to.
In April 2022, Radioplayer France had 3.5 million listens of more than 30 seconds on its mobile application, twice as many as in September.
Figures that should increase further with the signing of these two contracts.