20 second sponsor message

you can not flush past.

You are motivated enough to take part in the content, so you endure such a short break.

If the ad is accurate enough for you as a target audience, it may not even feel in the way.

With today's opportunities to track you both online and IRL, even to read your emotional state at the moment, there are at least the conditions for it.

So fast goes 20 seconds.

It was not that dangerous, was it?

Not so long ago, there was talk of the "streaming war" where new streaming services were started every day.

Now they have started to take care of the wild flowerbed.

The newly launched CNN + was recently shut down.

The Netflix share plummeted 35%

in April when the company revealed that it had lost subscribers for the first time in over ten years.

If you dig into the numbers, you see that it is bad: the faithful viewers begin to disappoint.

Those who have subscribed for more than three years are increasingly dropping out now, according to the research firm Antennas' survey, which The Information writes about.

Netflix price increase and the increased competition takes its toll.

The other day came the news that Netflix is ​​firing 150 people to save money.

Spotify surprised in the latest quarterly report with a future forecast that showed fewer new users than expected.

Spotify has plummeted over 70% on the stock market from the top a year ago.

Streaming is no longer synonymous with growth potential on Wall Street.

Like all "tech", the business plans now appear in the seams of investors who want to see cash roll in in the near future, and are no longer content with promises of world domination at some point in the future.

With on-demand and streaming

, above all, our way of consuming TV series changed.

We started "binge: a" and jumped faster and faster to the next thing.

Christmas Eve for content creators, as the streaming services needed to buy more and more new content in order to serve the series swallows we have become.

Amazon's upcoming Lord of The Rings series has a budget of one billion dollars.

After that, the flood.

The solution is to go back to the 80s.

"Stranger things" takes place in a small American town in 1983. At the time when commercial breaks were normal on television and radio.

And you did not get everything at once, did not.

I counted down the days to the next "Twin peaks".

They talked to friends about the latest episode, dissected the characters' lines back and forth.

The series lived with one between the episodes.

Notice how more and more streaming services are now going back to that model.

Some series come again in the form of weekly episode releases, a few at a time, or divided into shorter seasons.

All to spread the graces.

So that we can suck on the caramel a little longer.

Stay longer as a subscriber.

Maybe we even get a better experience in the meantime?

Because it takes some time.

The second scent of the 80s

is the return of advertising breaks.

Netflix founder Reed Hastings has previously said that Netflix will never be ad-funded.

But with saturation in the subscription market, recession around the corner and inflation popping out of his wallet, he is forced to realize that an advertising-financed variant of the service may be the only way to continue to grow.

Spotify is another player that is investing in growth through ad financing.

Their podcast venture is not just a way to get more listening hours at a lower content cost (no expensive fees to record companies).

It is also a way to learn more about the users' special interests, so that you get a better picture of who is listening and thus can charge better for ads even when I listen to music.

The circle is closed


The new media giants do as all media companies have always done to improve the financial statements: they invest in secure cards and make covers of old hits.

In this case, commercial television and commercial radio.

Time for a little break again, but we'll be back soon!