In the picture, 62-year-old Ji Guangwei is doing a live broadcast. While interacting with netizens on medical knowledge, he also reminds elderly friends not to waste money on health care products through cases and "treasure books".
Recently, the 2-minute and 50-second video of "Science Popularization Internet Celebrity Ji Guangwei" has become popular in the circle of friends of Qingshan District residents.
In the era of new media, this retired doctor who has done health science popularization for 38 years also follows the trend and tries new ways of communication.
Although he has retired from Wuhan Iron and Steel Second Hospital, Ji Guangwei still insists on the health science popularization career he has been engaged in since 1984.
"I always remember what an old man said: One operation a day can save 365 families, but a good popular science article may affect and save thousands of families."
Ji Guangwei is writing a popular science article.
5 new mothers on the ward
He gave birth to the idea of health science
Of the 6 mothers in the ward who had just given birth, 5 had mastitis.
Ji Guangwei said that the idea of starting to do health science was born in this ward 38 years ago.
In 1984, Ji Guangwei, who had just started working for one year, was assigned to manage 6 hospital beds in surgery. This common problem among new mothers aroused Ji Guangwei's attention.
"In fact, mastitis is preventable, but many women in that era did not have the knowledge in this area. I thought at the time, can I spread some knowledge of postpartum care to everyone?" In response to this phenomenon, Ji Guangwei wrote the first article The popular science article "Talking to Young Mothers About Mastitis" was published in the WISCO Workers' Daily in 1984.
After years of writing and giving lectures, Ji Guangwei has built a "fan group" centered on the elderly.
WISCO No. 2 Hospital also set up a Ji Guangwei health promotion team that entered the community.
Huang Ying, a former colleague of Ji Guangwei and director of the Gangzhou Outpatient Department of Wuhan Iron and Steel No. 2 Hospital, said: "When the small team entered the community to carry out popular science propaganda, as long as the residents heard that it was Dr. Ji, they were very positive."
In 2020, Ji Guangwei's book "Ji Guangwei's Husband Talks About Health: A Health Book for Parents" was published. This book won the Hubei Provincial Excellent Popular Science Work Award and the Wuhan Top Ten Popular Science Works Award and other awards.
In recent years, paying attention to the science popularization needs of the elderly has become one of the focuses of Ji Guangwei's science popularization work, and he is particularly concerned about the problem of the elderly buying health care products indiscriminately.
There are often elderly people who come to him for help with various health care products. Ji Guangwei didn't understand it at first. Many so-called health care products are deceptive and fake at first glance, but there are still many elderly people who are willing to be deceived.
In what way are the salespeople brainwashing the elderly?
What kind of trick is implied in this?
Ji Guangwei decided to go deep into the "tiger den" to find out.
disguised as lectures
Find out the sales routine of health care products
Ji Guangwei personally experienced an event of "eggs falling from the sky".
Once, Ji Guangwei saw someone setting up a stall at the gate of his community, and he could get a free copy of "Family Health Care" magazine and a few eggs as long as he left his phone number and name.
"Family Health Care" is in charge of the Hubei Provincial Health Department. Ji Guangwei often contributes to them. After contacting the magazine, he learned that the magazine did not carry out such offline activities.
"Obviously it's using someone else's name to deceive people, so I'm going to see what tricks they have." So Ji Guangwei left his phone number.
A few days later, Ji Guangwei received a call from a young man who invited him to a lecture.
When Ji Guangwei arrived at the lecture venue in a residential building, there were already twenty or thirty elderly people in the room.
At the end of the lecture, the organizer opened a door in the room filled with all kinds of goods, but not health products.
Participants can buy items in the room at a very low price.
If you don't buy it, you can pay a deposit of 20 yuan to express your sincerity to the organization, and it will be refunded at the next event.
Ji Guangwei paid 20 yuan and didn't take anything with him.
A few days later, Ji Guangwei received an invitation call again, and the lecture was held in a high-end hotel.
The atmosphere of the venue was "unprecedentedly warm": the people on the stage shouted loudly with the microphone, and the old people in the audience shouted.
This is the first time Ji Guangwei has seen such a scene.
At the end of the lecture, the salesman took out the health care products to be sold and surrounded an old man, "This method is too deep, as soon as they come, they will give out eggs. Their biological children are affectionate."
Ji Guangwei said that the company is actually screening target groups through three links, and the elderly who are willing to spend money in each link are their "core customers".
Ji Guangwei (second from left) and his colleagues went into the community to promote health science knowledge (file photo).
Photo courtesy of the interviewee
recommend to children
Go home often to see and spend more time with your parents
"I'm afraid you won't believe it, my mother used to be keen on those health products with incomplete qualifications." Ji Guangwei recounted an experience that pulled his mother out of the "trap".
Ji Guangwei said that for quite some time, his mother was also an obsessed with fake health products, and would bring a bunch of "babies" home every three weeks.
"I gave my mother repeated popular science at home, but she still likes to participate in these sales activities." Ji Guangwei came up with a solution: every time the old man went out, he only carried 20 yuan with him, "even if he was cheated, it was only a small amount of money."
Unexpectedly, once, mother Ji, who went out with 20 yuan, came home with a lot of health care products for constipation.
"It turned out that the salesman personally helped my mother send the health care products home, and my mother paid them 1,700 yuan at home." Ji Guangwei said that in addition to the health care products, the other party also sent a lot of gifts.
One of the gifts was an ordinary cup. On the company's website, the cup was priced at more than 1,000 yuan. Looking at the other gifts, the total value was more than 3,000 yuan.
"In addition to these 1,700 yuan of health care products, you can also get more than 3,000 yuan of gifts. How can there be such a good thing in the world?"
After such a calculation, Ji's mother also felt that her son's analysis was reasonable, and she began to pay attention to similar things again.
Mr. Li, who lives in Qingshan, commented on Ji Guangwei that he "does things professionally and handles things in a proper way".
Mr. Li's father was a patient Ji Guangwei served. Mr. Li said: "My dad used to love to buy health care products, and he didn't listen to us many times."
The old man is a patient with ankylosing spondylitis and needs to use a walker for daily activities.
During the hospitalization, the old man learned about a "magic health product" that can be cured by medicine through TV. He called the manufacturer, and the other party sent a radio and a bunch of information first.
After being brainwashed by these materials, I asked my family to buy this health care product that cost more than 10,000 yuan per course of treatment.
Mr. Li asked Ji Guangwei for help, and Ji Guangwei persuaded the old man through repeated work.
Unexpectedly, after the old man gave up the purchase, the merchant began to "bomb" on the phone. After Ji Guangwei found out, he took the initiative to help the patient and the other party to reason, "If you dare to call again, I will call the police. In my department, these fake health products are not allowed to come in. ".
Ji Guangwei said that the fact that the elderly love to buy health care products indiscriminately is a complicated problem.
In addition to the mentality of taking advantage of small gains and being curious and trying, the anxiety of the elderly about their own health and the lack of children's care for the elderly are the key to the problem.
"The older you get, the more anxious people are about their health. Some problems of human aging may cause pain to the elderly, which can only be partially alleviated by medical means." Ji Guangwei said that the absence of family affection has also pushed the elderly to the health care product market. "Some elderly people are very lonely. By participating in these sales activities, they can meet friends and be treated warmly. They can get psychological comfort. Therefore, children should go home often and spend more time with their parents."
Some works published by Ji Guangwei.
Link
Check out these health supplement routines
Cure all diseases?
Fake
Many years ago, Ji Guangwei discovered that a health product claimed to be able to treat 301 diseases.
After investigation, he found that there are many such exaggerated and false advertisements for health care products.
Ji Guangwei gave an example: Penicillin has only one function, that is, anti-inflammatory treatment, and has no other functions. Now penicillin still plays an important role in clinical practice.
There is no medicine in the world that can cure all diseases, let alone health care products.
Pies fall from the sky?
Fake
Ji Guangwei found that many health products often attract consumers through buy two get one free, buy three get two free, which is to take advantage of people's psychology of taking advantage of small gains.
Don't think that you are lucky. If you run into a big bargain, maybe you will fall into the trap of the other party and become the victim of being deceived.
Patients appearing for advertising?
Fake
In some advertisements, patients often hold ID cards, mark their home addresses, and use their own personal experience to publicize the curative effect, giving people a very real feeling.
Ji Guangwei has encountered a real case. A patient with advanced rectal cancer has been diagnosed for more than a year. If it is not for the formation of intestinal obstruction, she is not willing to see a doctor.
After inquiring, Ji Guangwei learned that the patient believed in fake health care products, and she even advertised this health care product.
In the brochure, the old man lied that he had cured the disease by taking this supplement.
Later, the old man's son told the truth. The reason why he spoke for the health care product company was to get a discount of 5,000 yuan.
Playing the "black technology" banner?
Fake
Many fake health products use the guise of "nanotechnology", "genetic engineering" and "aerospace engineering" to achieve the purpose of cheating by taking advantage of everyone's little knowledge of scientific knowledge.
Ji Guangwei once saw an advertisement published by the "China Institute of Biological and Genetic Engineering" in a newspaper. After inquiries, he found that there was no such institution at all.
Text/Reporter Qin Liuwei, Correspondent Sun Zhendong
Photo / Correspondent Luo Weijun