Netflix is on the decline.
200,000 subscribers left the streaming platform in the first quarter of 2022, a first for ten years.
This is why the American giant is looking for solutions to attract new customers and retain those it already has.
So Netflix is ready to go live.
The platform is currently testing such a service according to information from
Deadline
.
The company initially plans to broadcast improvisation or stand-up shows.
Depending on the format of the program, it could become interactive.
Viewers could, for example, vote live if it is a competition.
The
Dance 100
program , produced by The Circule and Studio Lambert, is likely to be chosen by Netflix.
An uncertain timing
The platform could also choose to broadcast
Netflix is a Joke
if it ever returns.
In the past, 300 comedy and stand-up shows have been offered under this banner, such as those by Dave Chappelle, Larry David and Pete Davidson.
But beware, this is not a live like the others.
Netflix would have made the decision to set up a small shift.
The program would be broadcast with a few seconds delay to compensate for a possible problem.
Beyond stand-up shows, the American platform could consider broadcasting reality series like
Selling Sunset
.
Sport could also be a solution.
But Netflix is going to have to negotiate the rights.
It is not yet known when this service, still in the test phase, will actually be offered to subscribers.
The platform could also bet on advertising to reap profits, according to other indiscretions.
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