China News Service, Jilin, Dunhua, May 15th (Sun Boyan) "Breakout!" On the 15th, in the live broadcast room of an online short video platform "Jixing Pancake Brother", the product link was just a few minutes after it was put on the shelves, and fans were onlookers. Sold out.
Liu Zhaoguo, who lives in Dunhua City, Jilin Province, is 50 years old this year. He suffered from poliomyelitis as a child and had lower limbs disabled, but his physical defects could not stop him from fighting hard.
Liu Zhaoguo told reporters that due to physical reasons, he could not go to the fields to do farm work, so he went out to work, set up a stall, and sell fruits when he was very young. He has tried all kinds of hard work.
"I started doing wholesale business in 1993. I was running around on the highway almost every day, which was dangerous and hard work," recalled Liu Zhaoguo.
Later, due to physical reasons and seeing development opportunities, Liu Zhaoguo "off the high speed" and established a professional cooperative for planting and breeding, engaged in agaric planting and grain processing.
The reporter found that in his cooperative, most of the employees are disabled. Although everyone's movements are not convenient, they are not sloppy in their work.
"I understand the suffering of the disabled. When I have the ability, I want to help them." Liu Zhaoguo said.
Just as the business continued to develop upwards, at the beginning of 2020, the outbreak of the new crown pneumonia, the sales of all offline products of the cooperative became a problem.
It was also at that time that Liu Zhaoguo discovered new opportunities. Affected by the epidemic, live-streaming e-commerce developed rapidly, and the cooperative took advantage of this "express train".
With the help of the local Disabled Persons' Federation, Liu Zhaoguo registered accounts on more than ten online platforms to expand sales channels.
In May 2020, he also participated in the training and training of the Jilin Province Disabled Network Entrepreneurship Incubation Base.
After that, Liu Zhaoguo promoted pancakes and related products in the form of live broadcasts, and the "Jianbing Brother" brand quickly sold across the country.
Now Liu Zhaoguo has trained more than ten disabled anchors.
Every day, Liu Zhaoguo also teaches disabled employees step by step in his studio how to make short videos, how to link products on the platform, and how to live broadcast and bring goods...
"Suffering can't defeat me, it will only make me stronger." Liu Zhaoguo said that he is already preparing to establish a cultural and creative company. In the future, he will bring more disabled people into employment, so that they can find their own value in life and become more powerful.
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