China News Service, Beijing, May 11 (Xu Jing) The 2022 Beijing "May 18 International Museum Day" online launching ceremony will be held on May 18. The event will focus on the four aspects of "tour, enjoy, purchase and discuss". Plate expands.

On the same day, the "Beijing Museum Cloud" service platform will start its trial operation. In the future, citizens only need to open the applet to learn about the exhibitions and social education activities held by various museums in Beijing. last mile".

  This is what the reporter learned from the Beijing Municipal Bureau of Cultural Relics on the 11th.

 Four major sections show cultural charm

  Beijing has more than 3,000 years of city history and 860 years of capital history. It has 204 registered museums, forming a three-dimensional and multi-dimensional museum "encyclopedia", with extremely rich museum resources.

  This year is the year in which the construction of Beijing Museum City is fully launched.

In order to build a platform for museums to communicate and interact with the public, deepen the public's understanding and recognition of museums, and promote the construction of Beijing's museum city, the Beijing Municipal Bureau of Cultural Relics focuses on this year's "May 18 International Museum Day" (referred to as "Museum Day") theme "Museums". The power of "the power" and the positioning of Beijing's "four cultures", relying on the unique connotation of cultural relics resources in the capital Beijing, and with the help of new media, the online launching ceremony of the 2022 "May 18 International Museum Day" in Beijing will be held on May 18. At the same time, the museum will hold a variety of cloud activities to demonstrate the cultural charm of the construction of Beijing Museum City.

  The "May 18 International Museum Day" event in Beijing in 2022 will focus on the four keywords of "travel, enjoy, purchase and discuss".

Tour · Featured Museum

  With the continuous deepening of the digital construction of museums, the cultural relics collected in the museum, the heritage displayed on the vast land, and the characters written in the ancient books have all "lived" through online exhibitions, online live broadcasts and other means of communication, setting off One wave after another.

  This year, the Beijing Municipal Bureau of Cultural Relics will explore the new path of "Internet + Museum" in combination with the actual situation in Beijing, and jointly launch a series of activities with the theme of "Kaikan Museum City" on the Kuaishou platform in cooperation with Beijing Kuaishou Technology Co., Ltd. to fully mobilize Beijing Various museums in the region, together through short videos and live broadcasts, disseminate and promote excellent traditional culture, lead the general public to trace the history behind the cultural relics, and experience the civilization power endowed by the ancient culture of the ancient capital, and the inheritance power, richness and richness endowed by the distinctive Beijing-style culture. The spiritual power endowed by the red culture and the innovative power endowed by the burgeoning innovation culture, feel the "close at hand" museum.

  On the museum day, the Beijing Municipal Bureau of Cultural Relics and Kuaishou will jointly launch three series of activities, "Big Coffee Talking About Museums", "Walking through the Central Axis and Meeting the Museum" and "Summer Museum Tour".

Among them, "big coffee will bring you to talk about museums", from the perspective of museum curators/experts, to lead the audience to appreciate the mystery of each museum; "Walk through the central axis and meet the museums", invite social and cultural celebrities to learn about the cultural and historical knowledge of the central axis Explanation; "Summer Museum Tour", inviting dozens of museums in Beijing to continue live broadcasts on the Kuaishou platform, bringing the audience a wonderful journey of online museum tours.

  In addition, the "Beijing Museum Cloud" service platform will also start trial operation on the museum day.

In order to effectively solve the "last mile" problem between the audience and the museum, the "Beijing Museum Cloud" service platform came into being based on the big data platform of the Beijing Museum.

In the future, citizens only need to move their fingers and open the applet to learn about the exhibitions and social education activities being held by the museum, and even realize one-click reservations to become witnesses of the construction of the city of museums.

Enjoy Cultural Services

  Museums are special resources and important positions for education, and are also known as the second classroom of social education.

Recently, the Beijing Municipal Bureau of Cultural Relics and the Beijing Museum Society have launched the 2021 selection of excellent educational activities for museums in Beijing in 2021. The list of 30 excellent educational activities for museums in Beijing in 2021 will be released at the online launch ceremony.

  In recent years, the volunteer work of museums has been developing vigorously. Volunteers have become the "speaker" of museums who understand culture with their hearts and convey culture with their actions.

In order to help the construction of the city of museums in Beijing, vigorously promote the spirit of museum volunteer service, gather social volunteer forces, cultivate the messengers of urban civilization, and inherit the historical context, the promotion event of "Stars in Jinghua - Excellent Volunteers of Museums in Beijing" will present the museum to the public. The style of the volunteers.

Shopping·Cultural and creative boutiques

  In recent years, the Beijing Municipal Bureau of Cultural Relics has closely focused on the advantages of the capital's historical and cultural resources, focused on the leading role of the national cultural center, promoted the high-quality development of the cultural industry, and comprehensively promoted the construction of Beijing Museum City. ”, the purpose of inheriting the excellent history and culture, and actively promoting the creative transformation and innovative development of Beijing’s cultural and expo resources.

  At the online launch ceremony on May 18, the "Cultural Creativity Board" 2022 Beijing Cultural Expo Creative Design Competition will be officially launched, continuing to leverage the resource accumulation and public service functions of the Beijing Cultural and Expo Derivatives Innovation Incubation Center to drive the development of excellent traditional Chinese culture. widely disseminated.

  It is reported that the museum's "Cultural and Creative Products Discount Purchase" event originally planned to be held from May 14 to 22, 2022 will be postponed in future cultural consumption activities due to the impact of the epidemic.

On · Museum Power

  Focusing on the theme of this year's Museum Day and the key tasks of building a museum city, the Beijing Municipal Bureau of Cultural Relics will join universities and research institutes to invite domestic industry leaders to hold theme forums.

  On May 18, Beijing will launch the Museum Vocational Skills Competition.

With the gradual increase of the country's efforts to cultivate and support talents in the cultural and muse industry, this year, the Beijing Municipal Bureau of Cultural Relics and the Beijing Federation of Trade Unions jointly held the "Cultural Relic Conservator (Paper Painting and Calligraphy) Vocational Skills Competition" and "2022 Beijing Cultural Relics Digital Engineer Vocational Skills Competition".

This is the first time that Beijing has held the cultural relics vocational skills competition. It aims to provide a communication platform for personnel engaged in related work in cultural and motto units. It will supply more high-quality interdisciplinary talents for the cultural and motto industry, and encourage more young people to participate in it, so as to improve the skills of cultural relic restoration. Passing the torch.

  Encouraging and guiding forces from all walks of life to participate in the construction of museums has always been the main purpose of the construction of Beijing Museum City. Various industries, many colleges and universities, sentimental collectors and various enterprises in Beijing are the main force in the construction of Museum City.

Industry museums, university museums, and non-state-owned museums account for more than half of the total number of museums in Beijing.

These museums have their own characteristics and distinct themes, injecting vigor and vitality into the museum industry.

  On Museum Day, curators and representatives from industry museums, university museums, and non-state-owned museums in Beijing will jointly announce the initiative to build a city of museums in Beijing.

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