Reporter Li Guo, "Workers Daily" (May 10, 2022 07 edition)
"Urgent! Can I still book a tent?" Recently, Mr. Chen, a citizen of Chongqing, asked around in various WeChat groups.
Since the beginning of the new year, the camping photos in the circle of friends have been swiped, and the "May 1" holiday just past is even more difficult to find. Multiple platforms show that some camping bases in Chongqing have been sold out two weeks in advance.
Qunar platform data shows that since April this year, the search volume of users' "camping" keyword on the homepage search page is 1.5 times that of the same period last year.
Tujia data shows that during the "May 1st" period, the number of homestay bookings soared four times compared to last year.
While travel around the local area in low-risk areas is booming, tourists pay more attention to various in-depth gameplay.
According to data from the Ministry of Culture and Tourism, the total number of domestic tourists in the first quarter of this year was 830 million, a decrease of 194 million or 19.0% over the same period of the previous year.
Despite this, capital is still optimistic about the tourism industry.
Statistics show that there are currently more than 4.41 million tourism companies in my country, and the annual growth rate of the number of new registrations in recent years has exceeded 15%.
This year alone, more than 150,000 new enterprises have been added nationwide.
Bring your family to experience the early summer scenery
Beginning on May 1, Chongqing Meixin Wine Town Cableway Park was officially opened to the public. The reporter saw at the scene that colorful hanging baskets, hanging boxes and hanging chairs were flying in the air, which could accommodate thousands of tourists at the same time.
"Because of the epidemic, we can't go far! Take the elderly and children to take a look around during the holidays." Mr. Qin, who had just stepped off the ropeway, told reporters excitedly while supporting his daughter.
According to the staff, this is the world's first ropeway loop park, 10 kilometers long, divided into 9 lines, with a total investment of over 200 million yuan, forming an air loop traffic network, connecting the scenic spot with the surrounding rural scenery.
During the "May 1st" period, more than 20,000 red maples in the Nanhu Colorful Botanical Garden in Banan District, Chongqing happened to meet the first phase of turning red, which became a unique and romantic local landscape.
At present, the pearl of domestic tourism is still covered with dust, and "surrounding tours" are a glimmer of hope.
During the interview, the reporter found that if you are tired of the daily life of the metropolis, you can also find different fresh destinations by walking around the surrounding districts and counties: such as camping in the mountains, driving the mountain ridge sky road, picking mulberries, exploring the secret valleys and forests, and experiencing passionate rafting... …the holiday just happened to bring the whole family to experience the early summer scenery.
Exquisite camping is becoming the holiday landscape
Aiming at the outlet, "post-85" Wang Bin set up a camping camp at an abandoned scenic spot in Yungui Mountain, Yubei, Chongqing at the beginning of this year.
"The venue is not big, but the canopy, tents, retro lights, coffee machines, and stereos are all available."
Wang Bin told reporters a few days ago that about 150,000 yuan was invested in infrastructure and equipment, and it has been opened for less than three months. The usual booking rate is almost 80%, and the holidays are full.
According to the "Spring Travel Trend Report" released by Ctrip, in March this year, the platform's camping product search volume increased by more than 80% month-on-month; the camping product bookings for travel from March to April increased by 120% month-on-month, of which parent-child travel accounted for 45%. .
Capital with a keen sense of smell also favors it.
In April this year, Nuoke, which was established in 2010, disclosed that it had completed nearly 100 million yuan in financing, and was exclusively invested by Bell Ding Capital.
Not long ago, "Big Hot Wilderness", which was established for just over a year, received two consecutive rounds of investment of tens of millions of yuan.
In March this year, another camping brand "Hi King" wild luxury camp also received a million-dollar angel round of financing...
The new track gave birth to new gameplay, and behind the rich business format is a growing market cake.
According to statistics from relevant consulting agencies, from 2014 to 2021, the market size of only camping camps in China increased from 7.71 billion yuan to 29.90 billion yuan. It is expected that the growth rate will reach 18.6% in 2022, and the market size will reach 35.46 billion yuan.
Hu Yang, vice president of Chongqing Tujia B&B, said that the company has organized camping festivals, outdoor movies, outdoor hot pot, fishing experience, kayaking and other activities to increase its appeal.
According to the data from Tianyan Check, there are 1,541 "campsite" enterprises in Chongqing, 606 new enterprises will be added in 2020, a year-on-year increase of 687.01%, and 545 new enterprises will be added in 2021.
Zhang Yunyao, assistant to the dean of the School of Geography and Tourism of Chongqing Normal University and director of the Department of Tourism Management, believes that due to the impact of the epidemic, long-distance travel has been hindered, and most people can only choose close outings.
Camping is sought after because of its closeness to nature, flexible construction, and strong experience.
The uniqueness of Chongqing's natural and cultural landscapes provides a broad development space for camping activities.
The popular exquisite camping has its own sense of ritual and social attributes, which further stimulates people's desire to share and experience.
Sending love to landscape, looking for nostalgia home
In the past few days, the reporter visited many districts and counties in Chongqing and found that with the vigorous development of rural tourism, the new way of "rejuvenating the village with homestays" has allowed the rural people in Chongqing to taste the sweetness and improved their confidence in the hope of a better life.
Wuxi Changhong Village is located at the junction of the three provinces and cities of Chongqing, Shaanxi and Hubei. With the help of the east wind of red tourism, there has been an endless stream of tourists in recent years.
Preparing food, tidying up the room, decorating the courtyard... The crowds of tourists during the May 1st holiday made Zhang Shangxiang, 67, of Changhong Village, Wuxi, busy again.
Zhang Shangxiang is the owner of the local Bayu B&B "Mingdaju". In his early years, he worked outside the home, earning 20,000 to 30,000 yuan a year. After expenses, he had almost no savings.
Hearing that there is a way to make money at the door of the house and build a new house, she became the "leader of crabs" in the village.
In Chengkou County, Chongqing, which is the farthest from the main city, there are more than 2,000 "Forest Family" country houses with "the same language in the whole region, each with its own characteristics".
"The newly built or rebuilt 'forest houses' are built around the theme of the cluster area, with differentiated development, so that tourists do not feel monotonous when they visit the city." Qiu Yun, deputy director of the county's cultural and tourism committee, said that through the overall layout of the county, "the scenic area drives the The construction of various types of "Forest Households" cluster areas such as "forest family", "agricultural tourism", "folk culture", etc., will help the cultural tourism industry to form a synergy to the greatest extent, and drive more farmers to increase their income in rural revitalization.
"To create a Bayu characteristic homestay village that can see the mountains, see the water, and remember nostalgia, which not only enriches the supply of rural tourism products, but also improves the quality of rural homestays, and enhances the vitality and absorption of local culture."
Huang Xiaobin, deputy general manager of Chongqing Bayu Homestay Group, told reporters that Bayu Homestay is positioned as a sojourn brand of country homestays, relying on the natural and cultural resources of "Bashan Yushui" to create a standard system for the country homestay industry, and to adopt a characteristic and differentiated homestay. The road of development provides tourists with rural life and folk customs experience.
According to reports, since 2016, Bayu Homestay Group has successively implemented 10 poverty alleviation homestay projects in Chongqing.
Since its opening, the 10 homestays have received a total of 265,000 tourists, with a total operating income of 13.233 million yuan, and the annual operating income of the joint venture farmers is up to 200,000 yuan.