Clothing culture blooms with new brilliance

　　core reading

　　Guochao Clothing has carried out creative transformation and innovative development of Chinese excellent clothing culture. Through cultural expression, design empowerment and scientific and technological support, it has driven new fashion trends in the clothing industry and enhanced the international influence of Chinese clothing.

　　Today, Guochao clothing flashes in various scenes of people's good life, and the national tide series can be seen in all kinds of clothing such as dresses, casual wear, sportswear, and home wear.

　　In recent years, national fashion clothing has become the focus of the fashion spotlight.

On the CCTV Spring Festival Evening in the Year of the Tiger in Renyin, Shenzhou 13 astronauts wore costumes with distinctive Chinese elements to welcome the Lunar New Year in space; the national fashion costumes of athletes at the 2022 Beijing Winter Olympics became the highlight; online platforms, traditional costumes The cultural channel has gathered tens of millions of users; Guochao designs on the fashion week stage and in store windows emerge in an endless stream... Guochao clothing creatively transforms and develops China's excellent clothing culture, through cultural expression, design empowerment, Supported by science and technology, it drives a new trend in the clothing industry and enhances the international influence of Chinese clothing.

Come into being colorful

　　Clothing often reflects the fashion of an era, and most of the large-scale changes in clothing in history are closely related to cultural trends.

In recent years, with the growing cultural self-confidence, a broad consensus has been formed to attach importance to the inheritance and innovation of Chinese excellent traditional culture.

It is against the background of this era that Guochao clothing came into being.

　　Guochao clothing is based on people's inherent needs for Chinese aesthetics, based on contemporary international fashion, and uses cultural elements with Chinese characteristics to construct a visual system, which responds to and further affects people's aesthetics.

Guochao clothing is mostly designed with the design concept of showing national culture and pursuing original personality, which can often arouse people's emotional resonance.

For example, a certain brand has launched a series of clothing with table tennis as the design element, which is very popular in the market.

There are also national trendy designs that focus on renewing classics, such as the combination of Chinese red and tunic suits, and fashion improvements to the classic tunic style, which are also very popular.

　　Today, Guochao clothing flashes in various scenes of people's good life, and the national tide series can be seen in all kinds of clothing such as dresses, casual wear, sportswear, and home wear.

Sportswear with eye-catching Chinese characters as the main design elements, coats printed with ethnic patterns, and jewelry made of traditional crafts such as enamel and velvet flowers are favored by many fashion lovers.

At the opening ceremony of the 2022 Beijing Winter Olympics, the costumes of the guides of the delegations in the athlete entry also have the characteristics of the national trend: in the white and blue tones implying winter, the snowflake pattern is deduced with continuous traditional key patterns, and the Traditional brush and ink dense landscape effect.

The design of the guide's tiger head cap is the finishing touch. The blue and white tiger head shape comes from Hebei folk paper-cut, which adds a sense of welcoming spring to the whole set of costumes.

Based on the clear theme of the times

　　Guochao clothing is the living inheritance of Chinese clothing culture in contemporary China. It is full of memories of the times, cultural genes, social life and other contents. It echoes people's increasing cultural self-confidence and cultural consciousness, as well as their enthusiasm for creating a better life. Theme of.

　　The theme of cultural genes focuses on digging deeply into the treasure house of national culture, and then presents it in a fashionable form.

For example, in the back design of a certain clothing brand, tigers and cranes are used to form a Tai Chi pattern, which is both traditional and avant-garde.

The theme of social life often reflects the designer's cultural review and artistic expression of contemporary life.

For example, the story of a fashion brand that will happen around us is expressed through design techniques such as clothing patterns, colors, materials and decorations, and the language of clothing is used to record life.

　　Whether a fashion can be durable often depends on whether it can express real-life scenarios and respond to people's emotional appeals.

Through these four design themes, contemporary national fashion clothing actively echoes the social life in progress, reflects the vigorous atmosphere of the times, and is full of vigorous vitality.

Extract ancient and modern deep expression

　　The trend of national fashion clothing in the East is a vivid embodiment of cultural inheritance and innovation in the field of clothing, and it is also an iterative upgrade of traditional Chinese clothing and international Chinese clothing.

　　The cultural elements extracted from national fashion clothing run through ancient and modern times, including the transformation of traditional elements and the integration of contemporary elements.

In the "Spring in Space" activity, the pattern on the astronauts' clothing, which is drawn in Chinese red, symbolizing cosmic exploration, is a re-creation of the Dunhuang flying ribbons in the Mogao Grottoes.

The shoes used in the cabin are even more "unique": the hollow design of the sole is a transformation of the seal script "Nine Heavens Embracing the Moon", and the outer ring is surrounded by stars, showing a classical romantic feeling.

　　The innovation and development of Guochao clothing is inseparable from the support of science and technology.

Cloud brocade, Shu brocade, batik, tie-dye and other ancient weaving and printing techniques have been passed down as intangible cultural heritage to this day, and they have been reborn with the help of science and technology; today's new materials, new technologies, and new concepts have directly made the national trendy clothing. new possibilities.

The new craftsmanship brought by science and technology not only optimizes traditional craftsmanship and restores artistic effects to the greatest extent, but also creates unprecedented products.

For example, computer printing technology can present realistic color images on different fabrics, and can also create three-dimensional effects, which greatly surpasses traditional screen printing technology.

For another example, the combination of flexible electronic screen technology and traditional fabrics allows people to wear electronic art patterns on their bodies, and the content presented by electronic patterns can span ancient and modern times.

There are also designs that focus on the use of environmentally friendly technologies to promote the sustainable development of Guochao clothing.

Looking to the future, the rise of the smart clothing industry will bring surprises to Guochao clothing, which is also expected.

　　At the same time, the design of national fashion clothing is also facing new issues.

For example, how to go beyond the collage of symbols to make the connection between national fashion clothing design and people's modern life more natural and in-depth, and so on.

To actively respond to challenges, but also to return to the "roots" of culture.

Chinese culture has a long history and is full of contemporary vitality. Regardless of human history or landscape, it is a treasure trove open to designers and can be integrated into contemporary clothing design.

Stepping into the Baoshan bonanza, whether or not you can return with a full reward depends on the level of "internal strength" of the designer's culture.

Designers should go deep into the excellent traditional Chinese culture including clothing culture, refine the Chinese aesthetic spirit and design concepts from a contemporary perspective, and present them in an internationally accepted design language.

At the same time, designers should go deep into contemporary life and deeply understand the spirit of the times. While constructing symbols of contemporary Chinese clothing culture, they should pay attention to the vivid expression of the spiritual core behind clothing culture.

　　Combining traditional culture with the aesthetics of the times, national characteristics and international trends, the influence of national trend design on contemporary clothing culture is increasing day by day.

It is expected that Guochao design will continue to promote the inheritance and innovation of clothing culture and continue to write a new glorious chapter for Chinese clothing culture.

　　(The author is Bian Xiangyang, a professor at Donghua University)