Text / Yangcheng Evening News reporter Li Cungen

　　The "May Day" holiday in 2022 will end. Although the market data is not dazzling, in the opinion of the tourism industry and industry authoritative experts, it is in line with the current market expectations and intuitive feelings.

As country camping has become a top topic in the "May 1st" tourism market, "micro-tourism" and "micro-vacation" have also become hot words.

Next, how to continuously innovate and meet the travel needs of the public has become the focus of all parties' thinking.

　　Micro-vacation model for tourists emerges

　　Under the normalization of epidemic prevention and control, "mini-vacation, short-distance travel" is still an important feature of this year's "May Day" tourism market.

City parks, open scenic spots, and surrounding villages in the suburbs performed well, bearing the main leisure needs of citizens and tourists, showing that the leisure space of urban residents in the main source of tourists has shifted from the city to the surrounding area.

Micro-vacations such as flower outings, homestay vacations, intangible cultural heritage experiences, and camping in the countryside have become mainstream in the market, and the popularity of family and parent-child leisure and self-driving tours has not diminished.

　　It is understood that since April this year, the search volume of Jingdong sports camping products has increased by 145% compared with the same period last year, the turnover of sky tents category has increased by nearly 4 times year-on-year, and the sales of outdoor hammocks has increased by more than 10 times year-on-year.

According to Ctrip data, the campsites in Guangzhou, Shenzhen and Boluo were the most popular during the May Day holiday.

A special survey by the China Tourism Academy (Data Center of the Ministry of Culture and Tourism) shows that, affected by the adjustment of the epidemic prevention and control policies in their regions, 24.2% of tourists have changed their activity venues, and changed their activities in crowded areas to picnics and camping in open areas. Wait.

　　Zhao Wenzhi, president of Guangjing, said that during the "May 1st" holiday, from the perspective of bookings and travel conditions, camping products in the provincial travel market have been successfully "out of the circle", and the "home door" urban micro-vacation and parent-child tours continue to "become popular".

He analyzed that family tourists are the absolute main force of the "May 1st" holiday tourists, and they are relatively concentrated in the "2-hour tourist life circle" in Guangzhou and surrounding areas, which reflects that the public's demand for holiday travel and relaxation is still strong.

　　The scenic spot is constantly innovating and laying out the future

　　This year's "May Day", the market performance of many scenic spots is not as good as the same period last year.

Even in famous scenic spots such as Jiuzhaigou Valley and Hangzhou West Lake, the passenger flow has dropped significantly compared with previous years; while the average occupancy rate of Sanya hotels is 20.57%, a year-on-year decrease of over 60%.

According to the official website of the Ministry of Culture and Tourism, during the 5-day "May Day" holiday in 2022, 160 million domestic tourists will travel across the country, a year-on-year decrease of 30.2%, and it will recover to 66.8% of the same period before the epidemic on a comparable basis; domestic tourism revenue will be 64.68 billion yuan , decreased by 42.9% year-on-year, and recovered to 44.0% in the same period before the epidemic.

　　"Compared to the downturn in the Spring Festival and Qingming holidays this year, I still see signs of a recovery in the tourism market." Xu Weiyue, deputy general manager of Qingyuan Gulongxia Forest Adventure Kingdom, said that the tourist source of Gulongxia Scenic Spot is mainly local, and there are also Some parent-child self-driving tourists from cities in the Pearl River Delta, such as Dongguan and Shenzhen, this year's "May Day" is generally better than expected before the festival.

It is reported that on April 29, Gulong Gorge International Rafting was officially launched. During the "May Day" period, many rafting projects "iron powder" arrived as scheduled.

　　Under the influence of the epidemic, tourists pay more attention to safety, quality and personalization.

Xu Weiyue said: "How to adapt to market changes in order to maintain our market share has always been the focus of our thinking. As a leading scenic spot in Qingyuan area, safety cannot be relaxed first, strictly implement epidemic prevention measures, and firmly grasp Gulong Gorge's international rafting and Yuntianboba are two ace products. In addition, we must continue to innovate and launch new Internet celebrity experience products and facilities. Only by actively practicing internal skills in a relatively short time can we meet the changes in tourists' needs, improve the tourist experience, and form a good experience. Word of mouth. Only when the market clears and the fog clears can we stand out in the market.”

　　Li Xingkai, vice president of Guangdong Hot Spring Industry Association, president of Longmen County Tourism Association, and general manager of Longmen Dipai Hot Spring Resort Hotel, revealed that during the "May 1st" period, high-end hot spring hotels are better than Qingming Festival in terms of occupancy rate and unit price. .

Especially in hot spring scenic hotels like Dipai Hot Springs, which pay attention to quality, there are still many guests.

　　This year's "May 1st" home door "micro vacation" has become the mainstream, different from the previous tourist composition, Huizhou local guests who came to send hot springs accounted for about 30%.

This "May 1" holiday is mainly for young people. In the past, parent-child family travel was subject to the epidemic prevention requirements of "students". Most parents chose to accompany their children to "home". Stay 2 nights, spending power is also relatively strong.

　　Li Xingkai believes that under the background of "micro vacation" becoming the mainstream, hot spring vacation and rural tourism can be integrated and developed, and the brand role of hot spring scenic spots can be used to promote rural revitalization and enrich vacation experience.

　　Where the expert tourist is, the tourism industry should follow

　　In response to the changes in this year's "May 1st" holiday tourism market, Dai Bin, president of the China Tourism Academy, published "The past has not gone and the future has come - Special Commentary on the 2022 Labor Day Holiday Tourism Market" on May 5.

He believes that tourists' leisure behavior oriented to nearby scenery and local life during the epidemic has made tourism more prominent in the era of enriching spiritual and cultural life and improving the quality of life. At the same time, it is also transforming and enriching traditional tourism space.

While seeing that tourism willingness and consumption potential are still in a high range, we must also see the revolutionary changes in tourists’ information acquisition, destination selection, travel mode, consumption structure and core demands. Tourists will pay more attention to safety, quality and personalise.

In the past, tourists had a clear direction for the choice of tourist destinations, and had a clear plan for the itinerary, route and duration.

But in recent years, tourists' choice of destinations and travel plans have become blurred, and many people do not have a clear idea of ​​where to go and what to do on holidays and weekends.

　　Where have the city's tourist sources and tourism consumption gone?

Dai Bin believes that the uneven growth pattern of regional and urban and rural tourism destinations has not changed, and a new era of tourism economy dominated by tourist sources has arrived.

The source of urban tourists and tourism consumption are local leisure and country vacation first, followed by surrounding and short-distance tourism, and then inter-provincial tourism, long-distance tourism and outbound tourism.

　　He also pointed out that when the cultural attributes and social functions of tourism are increasingly emphasized, cities with a complete public cultural system, high cultural industry activity, and strong artistic and fashionable atmosphere will determine the consumption preferences and travel decisions of local residents. Impact.

　　He emphasized that it is the tourists who define the tourism industry, not the tourism industry which defines the tourists.

Where the tourists are, the tourism industry should follow. If the traditional industry does not satisfy, there will naturally be entrepreneurial and innovators to satisfy.

During the holidays, we saw new demands for tourism and leisure, and the resulting market opportunities.

Affected by the epidemic, tourists turn more attention to tourist attractions and activities other than traditional popular scenic spots. A special survey shows that 86.3% of tourists choose emerging scenic spots, which is 6.3 times that of tourists who choose traditional popular scenic spots.