China News Service, May 7. According to the website of the State Administration of Radio, Film and Television, the Central Civilization Office, the Ministry of Culture and Tourism, the State Administration of Radio and Television, and the State Internet Information Office recently issued the "Opinions on Regulating Online Live Rewards and Strengthening the Protection of Minors". " (hereinafter referred to as "Opinions").
The "Opinions" proposed that minors should be prohibited from participating in live broadcast rewards, strictly control minors' engagement as anchors, optimize and upgrade the "teenage model", establish special service teams, standardize the application of key functions, strengthen management during peak hours, and strengthen network literacy education. action.
Screenshot of the website of the State Administration of Radio, Film and Television
The "Opinions" stated that in recent years, new forms of online live broadcasting have emerged rapidly, and have played an important role in promoting the development of the industry and enriching cultural supply.
At the same time, problems such as the lack of main responsibility of the platform, the uneven quality of the anchors, and the misconduct of rewarding have occurred frequently, causing minors to indulge in live broadcasts and participate in rewarding, seriously damaging the physical and mental health of minors, and causing many social problems. strong.
In order to effectively strengthen the norms of the online live broadcast industry and create a good environment for the healthy growth of minors, in accordance with the "Internet Security Law of the People's Republic of China", "The Law of the People's Republic of China on the Protection of Minors" and other laws and regulations, the following working opinions are hereby put forward.
——Prohibit minors from participating in live broadcast rewards
The "Opinions" require that website platforms should adhere to the principle that is most beneficial to minors, improve the protection mechanism for minors, strictly implement the requirements of the real-name system, and prohibit the provision of cash recharge, "gift" purchases, online payments, etc. for minors Reward service.
The website platform shall not develop and launch functional applications that attract minors to give rewards, and shall not develop various "gifts" that induce minors to participate.
It is found that the website platform violates the above requirements, and measures such as suspending the reward function and shutting down the live broadcast business are taken seriously.
——Strictly control minors from engaging in anchors
The "Opinions" proposed that website platforms should strengthen the management of the registration and review of anchor accounts, and should not provide online anchor services for minors under the age of 16. If they provide online anchor services for minors between the ages of 16 and 18, the consent of their guardians should be obtained. .
Strengthen daily supervision of the use of the so-called "Internet celebrity children" to make money live, take strict measures to deal with illegal accounts, and hold relevant website platforms accountable.
——Optimize and upgrade "Youth Mode"
The "Opinions" emphasize that the "Youth Mode" is a beneficial method that has undergone strict content selection and is suitable for minors to watch and use.
The website platform should further optimize the product model and content presentation method on the basis of the existing "teenage model", and continue to increase the supply of live broadcast content suitable for minors.
Strict content review and control process, equipped with a special review team suitable for the scale of the business, not only select the best quality but also eliminate the "three customs", so that parents can rest assured, children are satisfied, and the society is applauded.
It is necessary to optimize the function configuration of the mode and present it in a prominent position on the homepage, which is convenient for teenagers to find and supervise by parents. It is strictly forbidden to provide or provide various "star chasing" services and recharge and reward functions in a disguised form.
——Establish a dedicated service team
The "Opinions" stated that the website platform should establish a dedicated customer service team for minors to give priority to accepting and timely handling of minors-related complaints and disputes.
For minors who fraudulently use adult accounts to give rewards, the website platform shall promptly check under the premise of protecting privacy, and refunds shall be processed according to regulations if they are true.
Strictly take measures to deal with website platforms that illegally provide tipping services for minors, as well as brokerage agencies and online hosts who know that users are still inducing tips for minors.
- Standardize the application of key functions
The "Opinions" require that lists and "gifts" are important functional applications that attract young people to "watch" and interact.
The website platform should cancel the reward list within 1 month after the publication of this opinion, prohibit ranking, attracting traffic, and recommending network anchors based on the reward amount as the sole basis, and prohibiting the ranking of users based on the reward amount.
Strengthen the standardized design of the name and appearance of "gifts", and do not induce users by exaggerating display, rendering special effects, etc.
Strengthen the security assessment of new technologies and new applications online, and shall not launch various functional applications that use the reward amount as the only evaluation criterion.
——Strengthen the management of peak hours
The "Opinions" stated that every day from 20:00 to 22:00 is the peak time for teenagers to surf the Internet, and it is also an important time to regulate online live broadcasts.
During the daily peak hours of the website platform, the number of "Lianmai PK" in the live broadcast room of a single account shall not exceed 2 times, and a "PK penalty" link shall not be set up, and no technical implementation method shall be provided for "PK penalty", so as to avoid inducing and misleading minors.
The website platform should forcibly go offline after 22:00 every day for various services under the "Youth Mode", and shall not provide or disguise the way to open the regular mode, so as to ensure adequate rest time for teenagers.
——Strengthen network literacy education
The "Opinions" emphasize that schools are encouraged to carry out online literacy education for minors, and to cultivate minors' cybersecurity awareness and civilized literacy around online moral awareness and code of conduct, online rule of law concepts and behavioral norms, network use capacity building, and personal and property safety protection. , behavioral habits and protective skills.
Guide the guardians of minors to take the initiative to learn online knowledge, and strengthen the education, demonstration, guidance and supervision of minors' use of the Internet.
Support all walks of life to jointly carry out publicity and education, and promote minors to broaden their horizons, improve their quality, cultivate their sentiments, and delight their minds and bodies.