China News Service, May 4th. According to the news of the Ministry of Culture and Tourism on May 4th, during the "May Day" holiday in 2022, the cultural and tourism market will be stable and orderly, "micro-tourism" and "micro-vacation" will become the mainstream, and "cloud performance" "Cloud Performing Arts" is impressive.

According to the data center of the Ministry of Culture and Tourism, during the 5-day "May Day" holiday in 2022, 160 million domestic tourists will travel across the country, a year-on-year decrease of 30.2%, and it will recover to 66.8% of the same period before the epidemic on a comparable basis; domestic tourism revenue will be 64.68 billion. Yuan, a year-on-year decrease of 42.9%, and recovered to 44.0% of the same period before the epidemic.

1. Increase the supply of excellent cultural products and high-quality tourism products to meet the holiday travel needs of the masses

  Under the premise of implementing the requirements of epidemic prevention and control, all localities should increase the supply of excellent cultural products and high-quality tourism products, prevent excessive gathering of tourists, and meet the travel needs of the masses.

During the "May 1" holiday this year, a total of 8,716 A-level tourist attractions across the country were opened normally, accounting for 61.3% of the total number of A-level tourist attractions.

The Ministry of Culture and Tourism launched 113 national rural tourism boutique routes of "Four Seasons Beautiful Scenery in the Countryside - Spring and Summer and All Things Show Together".

Fujian carried out the themed literary and artistic activities of "Spring Returns to the Blessed Land of Art," and launched more than 150 online and offline performances and exhibitions.

Jiangxi launched the "Red May Restart" cultural tourism promotion season, including four provincial-level activities and more than 1,000 supporting activities in various cities.

Xinjiang has held 120 tourism activities and 87 cultural and artistic activities in conjunction with the "Rouzi Festival".

All localities have further intensified efforts to benefit the people and enhanced the people's sense of gain.

Guizhou has arranged 10 million yuan of funds to issue 2022 colorful Guizhou cultural and tourism consumption coupons, and launched a series of preferential measures such as 50% off tickets for state-owned A-level tourist attractions and discounts on package tickets.

Sichuan launched the activity of "Walking to Sichuan in Peace and Comfort" on May 1st, and 122 paid tourist attractions in the province implemented preferential measures such as discounted tickets and preferential package tickets.

Chongqing held "Chongqing People Visiting Chongqing" - a tourism scenic spot benefiting the people, and 35 districts and counties and 94 scenic spots in the city launched ticket discount activities.

2. Spatial distance, stay time and consumption activity of urban and rural residents’ travel further shrink

  The dynamic adjustment of epidemic prevention and control policies has had a greater impact on the tourism and leisure consumption of urban and rural residents nationwide.

The passenger flow of Jiuzhaigou Valley, Hangzhou West Lake and other scenic spots has dropped significantly compared with previous years.

The average occupancy rate of hotels in Sanya was 20.57%, a year-on-year decrease of over 60%.

Urban parks, open scenic spots, and surrounding villages in the suburbs carry the main leisure needs, and the leisure space of urban residents in the main source of tourists is transferred from the city to the surrounding area.

Flower outings, homestay vacations, intangible cultural heritage experiences, and camping in the countryside have become the mainstream of the market, and the popularity of leisure and self-driving tours for families and children continues unabated.

Jiangsu, Shanxi, Hubei and other places have launched a series of featured products based on the characteristics of the short-range market, and outdoor activities such as local tours, rural tours and exquisite camping have become the first choice of citizens.

During the holidays, 318 Sichuan-Tibet Line, Hulunbuir Grassland Line, Hainan Island Circle Line, Gannan-Longnan Circle Line, Shangri-La, Guangdong Coastal, Yizhao Highway, Qinggan Great Circle Line, Qiandao Lake and other areas are welcomed by self-driving travel enthusiasts due to their unique natural scenery. .

3. The popularity of rural tourism is on the rise, and local tourists have become the main consumers of homestays and campsites in the suburbs

  Suburban and surrounding tours have driven the popularity of rural tourism, and green and healthy leisure experience activities such as mountain dwelling accommodation, flower viewing and fruit picking, farming and research are highly favored by tourists.

Family group-style picking, barbecues, picnics and other leisure methods have increased significantly, and characteristic holiday homestays and farmhouses have driven tourism consumption, and the prices of homestays in various places have risen steadily.

Tourists have higher requirements for the quality of homestay software and hardware.

Camping has become a trend, and many special and exquisite camping products such as "flower viewing + camping", "RV + camping", "open-air concert + camping", "travel photography + camping" are highly sought after by tourists.

4. Innovation and upgrading of local tourism products, "cloud exhibition" and "cloud tourism" enrich the form of culture and tourism experience

  Market players actively innovated and enriched the holiday market.

Luoyang Luanchuan Wangfu Bamboo Sea, Hangzhou City God Pavilion Scenic Spot and Wushan Scenic Spot, Nanjing Dabao'en Temple Ruins Park, Gansu Hekou Ancient Town and other places create a real outdoor script killing, tourists can change clothes and play the entire scenic area according to the main task line, innovative entertainment scenes It is well received by tourists.

Under the normalization of epidemic prevention and control, a large number of offline activities have been turned online. Henan launched "cloud exhibitions" and "cloud tourism" to hold a series of online performances.

The WeChat public account of "Anhui Cultural Tourism" launched an online special promotion campaign, allowing citizens to travel around the beautiful scenery of Jianghuai and experience the unique scenery of the Jianghuai land.

Through the Rural Tourism Season, Guangzhou invites internet celebrity bloggers, travel experts, photography enthusiasts, and media representatives to go to Guangzhou villages for in-depth gatherings, and show the beauty of the countryside through live broadcasts.

Many scenic spots in Beijing, Liaoning, Shaanxi and other places start live broadcasts through live broadcast platforms such as Douyin and Kuaishou, and guide tourists to "tour" through the "tour and commentary" method.

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