7 billion neighbors

The nudge: gentle incentive to change our behavior

Audio 48:29

Nudge at the city of Lyon station or the art of encouraging without constraint © Nicolas Fieulaine

By: Emmanuelle Bastide

1 min

A fake fly stuck to the bottom of the urinal to encourage men to aim straight and reduce cleaning expenses in the toilets, stairs disguised as a piano to make you want to go up without taking the elevator, this is the principle nudge, which could be translated as “Coup de Pouce” or “Coup de Cougue” in French. 

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This American concept consists of adopting a virtuous behavior thanks to psychological incentives, with the aim of reducing the financial costs of a public policy or a company.

We now find nudges everywhere, in the street, in transport, including to promote the application of barrier gestures against the pandemic.

But for what real efficiency?

Can marketing really replace a real public policy?

Between gentle incitement and manipulation, where should the line be drawn?  

This show is a rerun from Wednesday, June 2, 2021

With :

-

, freelance economic journalist.

Author of 

- 

, researcher in social psychology, teacher at the

(National School of Administration) in Paris.

Scientific Director of the Behavioral Sciences Unit of the SNCF.

At the end of the show, the portrait of Djo, co-founder of

, Parisian web radio by 

.

Our reporter pushed the door of the store of Djo, 42 years old, record store, and presenter at his hours of the local radio created in 2015.  

The portrait of Djo, co-founder of Radio Barbès

Musical programming

: 

► 

- Oxmo Puccino, Orelsan 

► 

- Halsey

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