Cultural Programs: Gradual, Gradually Understand, Gradually Become
【Review of film and television】
Recently, the General Office of the State Administration of Radio and Television released the "Notice on Doing a Good Job in the Creation and Broadcasting of Key Radio and Television Programs in 2022". "Four themes, identified 120 key radio and television programs.
Among them, the theme program "Continuing the Chinese Soul" focuses on advanced socialist culture, revolutionary culture and excellent traditional Chinese culture, promotes the core socialist values, and vividly displays the vitality of Chinese culture, ranking first among the four theme programs in terms of number.
Throughout the development in the past few years, the creation of cultural programs has gone through a process of gradual, gradual realization and gradual completion.
The experience is worth summarizing, the space can still be improved, and the prospect is worth looking forward to.
Culture is like water, moisturizing things silently. The excellent traditional Chinese culture is the spiritual blood of our country and nation. It should be inherited and carried forward in combination with the conditions of the new era to promote the creative transformation and innovative development of Chinese excellent traditional culture. It is necessary to further excavate the value connotation of Chinese excellent traditional culture, and activate the vitality of Chinese excellent traditional culture with the spirit of the times.
Since the beginning of this year, programs such as "2022 Chinese Poetry Conference" by China Central Radio and Television, Shanghai Dragon TV's "Sweet Jiangnan", Zhejiang Satellite TV's "Walking Alone", Guangdong Satellite TV's "Four Shocking Skills" and other programs have been enriched with profound Chinese cultural heritage. The format of the program provides the audience with the nourishment of the excellent traditional Chinese culture.
Henan Satellite TV and Zhejiang Satellite TV launched a series of programs on the theme of China's 24 solar terms at the Spring Equinox, Qingming and other solar terms, showing the Chinese philosophy of "harmony between man and nature" and further enhancing the popularity of solar terms culture.
These programs are deeply rooted in vertical fields such as literature and art, classics and works, cultural relics and archaeology, and cultural heritage, excavating and explaining the Chinese spirit, Chinese value, and Chinese power condensed in different traditional cultural fields. They have been recognized by the audience and won a good reputation.
The pursuit of contemporary aesthetics contains contemporaneity and people's nature, and it must conform to the contemporary aesthetic experience, which is the manifestation of the Chinese aesthetic spirit of the times.
On the CCTV Spring Festival Evening in 2022, the dance poem "Only Blue and Green", based on the famous national treasure painting "A Thousand Miles of Rivers and Mountains", adopts a time-space staggered narrative structure to review classic famous paintings, reproduce the aesthetics of the Song Dynasty, and bring immersive The experience amazes the audience.
The highest state of art is to make people tempted, to baptize people's souls, and to let people discover the beauty of nature, life, and soul.
Inheriting and carrying forward the spirit of Chinese aesthetics in a form that is popular and in line with contemporary aesthetic pursuits can greatly activate the vitality of Chinese culture.
The aesthetic pursuit of the program should also actively adapt to the general trend of integration and development, focus on attracting young people, and use the artistic language and expression methods that young people like to create more excellent works that resonate with young people at the same frequency.
Henan Satellite TV launched "2022 Qingming Wonderful Tour" on this year's Qingming Festival, creating a new narrative concept "four-dimensional drama box", which not only has the two-dimensional look and feel of classical dramas and the three-dimensional freedom of special effects, but also superimposes the parallelism of the Qingming season. The universe realizes the staggered integration of programs, stories, emotions and scenes, and presents the interaction and collision between the tradition of Chinese literati elegant gatherings and the natural characteristics of the Qingming solar term. The novel and unique presentation method has a strong appeal to young people.
Literary and artistic creation is a deep innovation that combines concepts and means, content and form, is the integration of various artistic and technical elements, and is the connection between mind and creativity.
Henan Satellite TV's "The Adventures of the Spring Equinox" tells the story of Liu An, the king of Huainan in the Western Han Dynasty, who was the first to write and record the twenty-four solar terms.
The program not only has the experimental evidence of "Ai fire makes the chicken fly" recorded in "Huainan Wanbishu", but also uses the story creation method of time and space, which skillfully integrates the spirit of realism and romanticism, and makes the solar term culture into the brain and heart. .
Technology empowerment can help make a leap in aesthetics and creativity.
More and more TV programs focus on the application of big data, artificial intelligence, VR/AR and other technologies, opening up a vast space for artistic creation with visual "novelty".
In Shandong Satellite TV's "Qilu Cultural Conference", the contestants chose one of the cities as the starting point according to the Shandong map that appeared on the screen, and took turns to answer the cultural knowledge related to the city, with a sense of history, technology, fashion and trend, which was refreshing. .
The program also makes good use of new technologies such as AR special effects and 3D scanning to make the culture "move", the ancient and the modern "connect", and use new forms to promote traditional culture into the hearts of the people.
"The fragrance of wine is also afraid of deep alleys." Wings of Creation does not only stop at the production of the program content itself, but also makes great efforts in the communication and promotion.
"2022 China Poetry Conference" will edit the wonderful content into medium and short videos, and spread them on WeChat, Weibo, Douyin, Toutiao and other platforms to further expand the influence of the program; launch interactive games to allow audiences to conduct online tests to attract audiences In particular, the youth group understands and falls in love with poetry; also launched the "Send you a postcard of poetry" activity, inviting people to send postcards of poetry to promote and popularize Chinese poetry culture.
Large-screen and small-screen linkage, online and offline interaction, and active use of new media and other platforms to expand the dissemination of programs, let the excellent traditional Chinese culture fly into the homes of millions of people.
"Collection of the queer texts of a hundred generations, and the rhythm of thousands of years." Cultural programs can condense ingenuity, dig deep and expand, and innovate in the fertile soil of Chinese excellent traditional culture, with stronger spiritual energy, deeper cultural connotation, and more The high artistic value inspires Chinese culture to demonstrate the spirit of the times and bloom the charm of the times.
(Author: Liu Wei, unit: Supervision Center of the State Administration of Radio and Television)