40 yuan a piece makes tourists shout "expensive", cultural and creative ice cream don't just think about "sucking money"
The "May 1st" holiday is coming, and the cultural and creative ice cream in the scenic spot has become popular again.
According to reports, there are hundreds of various types of cultural and creative ice cream across the country.
Some netizens found that this year, a cultural and creative ice cream generally starts at 15 yuan, many are 20 yuan, 30 yuan, and even more expensive than 40 yuan. increased".
More and more custom-made cultural and creative ice creams have landed in well-known scenic spots and museums in China. Take Jiangsu as an example, the Pharmacist Pagoda in Jiming Temple, the small champion in Confucius Temple, Xuanwu Gate in Xuanwu Lake, Sun Wukong in Huaguo Mountain, etc. Wait, it's all in the shape of ice cream.
Why is the little ice cream so popular?
Analysis is not difficult to find that it is an "artifact" for tourists to check in and share, providing a value-added experience of tourism.
In addition, ice cream itself is a seasonal food with a wide audience, and the market is highly accepted.
In many scenic spots, holding a cultural and creative ice cream to take pictures and punch cards has become a standard for many people when they play.
However, it is embarrassing that the evaluation of cultural and creative ice cream is mainly based on these keywords, "expensive, unpalatable, and beautiful to take pictures".
For the vast majority of tourists, quality is directly proportional to price.
Some netizens said that there are indeed many old-fashioned cultural and creative ice creams that are constantly improving their quality, but there are also many cultural and creative ice creams that are really not delicious, with ordinary ingredients and a bite of ice slag.
It can be seen that for many young people, buying cultural and creative ice cream is an alternative punch card.
Therefore, some netizens said that ice cream is ice cream, and the additional cost is too high. If consumers need to pay, it can only be interpreted as one willing to fight and one willing to suffer.
Speaking of the cultural and creative ice cream itself, its selling point is its unique cultural characteristics, with scarcity and uniqueness, just like the travel postcards of the year.
Through an ice cream, more people can understand Chinese culture, Chinese history, and the stories behind the cultural relics.
At present, most of the cultural and creative ice creams are only sold in designated scenic spots or regions. It is difficult for people to buy them in other channels after leaving. However, it is generally called expensive online, which shows that it has exceeded market expectations. If things go on like this, there will be no market.
After all, cultural and creative ice cream eats "culture", so it should not put the cart before the horse, and tourists should not be allowed to distinguish the difference between cultural and creative ice cream and ordinary ice cream by the price. It can be continuously extended and become an affordable cultural experience carrier for tourists. Such tourism can be regarded as a "worthwhile trip", and the scenic spot can continue to attract fans.
Yangzi Evening News/Ziniu News reporter Kong Xiaoping