Our reporter Zhai Zhipeng
Around the well-prepared exhibition, combined with cultural relics and pictures, the host and the curator had a dialogue, and interacted with "fans" by providing cultural and creative gifts. The one-hour live broadcast attracted more than a thousand "fans" to check in. Watch... Yesterday, Tianjin Art Museum launched a live guided tour of "Cloud Art Museum: Curator Talks about the Exhibition", introducing to the audience "The Wind on the Lake Opens a Prime Volume ─ "Hushe Monthly" which will open on the 18th of this month The Artistic Life of Chinese Traditional School Painters (1927-1936)" exhibition.
In recent years, Tianjin Art Museum has worked hard to overcome the impact of the epidemic, and has continuously developed online service methods for art lovers, making the "Cloud" Art Museum full of attractions.
"Hushe Monthly" is a set of art series published in the heyday of the Lake Society Painting Society of the Republic of China. Its graphic content involves many aspects such as works of art, painting theories, and news reviews. It is an important document for examining the development of traditional painters at that time. .
At present, the exhibition is still under tension. In order to let the audience "try the early adopters", this live broadcast gave a detailed explanation of the publishing background, printing process, influence, industry anecdotes, and key points of appreciation of the "Hushe Monthly". During the live broadcast Also interspersed with the introduction of cultural relics and exhibits.
The reporter learned that this live broadcast event is only an "appetizer". Next, Tianjin Art Museum also plans to launch a number of online activities such as lectures, on-site guided tours, expert seminars, and elegant gatherings around the exhibition. Monthly magazine is recommended to the audience in a more comprehensive and three-dimensional manner.
The online activities designed by Tianjin Art Museum around the "Hushe Monthly" are relatively mature in terms of form and content. Before this, the museum has successfully launched 10 online activities.
At the beginning of 2020, affected by the epidemic, Tianjin Art Museum was temporarily closed for more than 60 days, and the special exhibition "Musha: Pioneer of Art Nouveau", which was in the museum at that time, could not be seen by the audience.
The Tianjin Art Museum team started from scratch on the basis of having little experience in online activities, and launched the online exhibition "Mu Xia Yunguan Exhibition" in the form of pictures and videos, which was widely praised by citizens.
Subsequently, Tianjin Art Museum launched a number of online activities such as "National Honor - Chinese Women's Volleyball Spirit Exhibition", "World Classic Animation Original Painting Exhibition", "Symphonic Sound Paintings in the Exhibition "Picture Exhibition" and other online activities, and also expanded the activity form to Popular live guided tours, the main platforms are Douyin, Weibo, Tencent Conference, etc.
"The audience has more and more demand for online activities. From the early stage of curation, we have designed online activities as an important part of the exhibition." Gao Shuang, a young curator of Tianjin Art Museum, told this reporter.
The biggest feeling of his participation in online activities is that he can obtain the number of viewers and audience feedback in time, and can quickly answer the audience's questions and bring them better guided tour services.
Talking about the operation experience of online activities, Lu Yongxiu, deputy director of Tianjin Art Museum, told this reporter: "Online activities should be based on the principle of conveying exhibition knowledge to the audience. To enrich the content of the event and make the pictures in the camera look better, the youth team of the art museum has also been trained during this period.” Lu Yongxiu also pointed out that although the content and form continue to develop, online events still cannot replace offline viewing. If the audience has time, they should enter the art museum under the premise of good epidemic prevention and control, and experience the artistic shock brought by the art works.