China News Service, Lanzhou, April 30 (Zhang Jing) Macau Doulao, which is popular all over the country, does not have a store in Macau, and its founder is still from Zhejiang; Sichuan does not have Mala Tang, but only hot pot and skewers.
Likewise, Lanzhou does not have "ramen noodles", only "beef noodles".
However, in the eyes of the outside world, the reputation of "Ramen" and "Lanzhou" is even better. Even in the streets and alleys of other places, there are countless Lanzhou Ramen restaurants.
"Beef noodles and beef noodles are more than a word difference." Recently, He Wentao, deputy director of the Gansu Provincial Market Supervision Administration and director of the Intellectual Property Office, said in an exclusive interview with a reporter from Chinanews.com that due to some historical reasons, Lanzhou had previously registered "Lanzhou". "Beef Ramen" trademark, but from the current domestic market, this trademark has certain limitations.
The picture shows the beef noodle culture display area in Lanzhou.
Photo by Shi Jing
Many "Lanzhou noodles" spread all over the country are opened by people from other provinces, usually not the taste of local beef noodles in Lanzhou.
This is a bit misleading for "Lanzhou beef noodles go out of Gansu and go to the whole country".
In recent years, Gansu has been committed to completing the trademark conversion from "Lanzhou Beef Noodles" to "Lanzhou Beef Noodles", which involves the issue of trademark transfer. Only by implementing the registration of the existing new categories of Lanzhou Beef Noodles can the new category be legally promoted. Trademark registration work.
The reporter learned from the Gansu Provincial Market Supervision and Administration Bureau that now, the "Lanzhou Beef Noodles" trademark has completed the transfer of the exclusive owner, and a breakthrough has been made in the registration and cultivation of regional public brands. in progress.
He Wentao said that in the future, the plan and path for the registration of Lanzhou beef noodles will be the brand name plus the brand name.
For example, Ma Zilu Lanzhou Beef Noodles, Oriental Palace Lanzhou Beef Noodles, Jinqiang Lanzhou Beef Noodles... In this way, it not only ensures the inheritance of the century-old Lanzhou Beef Noodles, but also reflects the elements of the existing trademark.
Through the method of brand name and brand name, the Lanzhou beef noodle industry will be integrated to form a cluster effect of scale.
For an industry with strong regional characteristics such as Lanzhou beef noodles, this move will eliminate fuzzy cognition and unify the outside world's understanding of it, which will help the branding of Lanzhou beef noodles to go out of Gansu, to the whole country, and even allow customers from all over the world to " Eat well," and gave a good review.
There are many ways to wake up a city, but in Lanzhou in the northwest, this city spanning both sides of the Yellow River was awakened by a bowl of beef noodles, which has become a way of opening the morning for Lanzhou people for many years. Feelings of beef noodles.
There are many folk legends about the origin of Lanzhou beef noodles.
However, according to the information currently available, the founder is Chen Weijing.
His Hui apprentice Ma Liuqi brought the production standards to Lanzhou, and was carried forward by his descendant Ma Baozi in Lanzhou, with "one clear (soup) two white (radish) three green (cilantro garlic sprouts) four red (spicy) five yellow (noodle yellow) Bright)” and other forms, unified the standard of Lanzhou beef noodles, and won praise from customers.
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