I made a fortune making soap to take care of her children's hair
It did not occur to American Joanna Jensen, 51, that a homemade product she made to care for her children's frizzy hair would bring her millions of dollars.
Joanna Jensen founded Childs Farm in 2010 in Basingstoke, Hampshire, where she worked as a groomer.
After learning about natural remedies for making shampoo for her horses, she developed a product for her children's complex hair that would not irritate their incredibly sensitive skin.
In an interview published in the Mirror, she once said: "This prompted me to investigate creating a collection myself, so that I could take care of their skin without 'pain'."
After noticing the difference her essential oil recipes made for her daughter's eczema and the lack of natural products on the market for children, Jensen turned her creations into a business idea.
Ms Jenson has now made at least £15m after selling her stake to Imperial Leather.
In the past twelve years, the brand of baby shampoos, moisturizers and bubble baths has grown rapidly to surpass the Johnson & Johnson range.
The brand, which uses organic raspberry, apple and tangerine flavors, has become popular with parents who have switched to newer brands that use natural ingredients.
The company has also paid for clinical trials to test its products on children with medically diagnosed eczema, which means that its packaging is stamped with "Newborn-appropriate" on its label.
PZ Cussons, the consumer goods company, subsequently bought a 92% stake in the brand for £36.8m, meaning Jensen would be in the process of generating a windfall cash gain of £15.1m, and more money to come due to the structure of the deal.
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