China News Service, Guiyang, April 27 (Zhou Yanling) The "May Day" holiday is approaching, many places in China are intensively distributing cultural tourism consumption coupons, and some tourist attractions have announced the implementation of preferential policies such as free tickets or discounted tickets to stimulate the "post-epidemic" The cultural tourism consumer market of the times has recovered.
Guizhou, known as the "Mountain Park Province", is a major tourist province in China, with famous tourist attractions such as Huangguoshu Waterfall, Xijiang Qianhu Miao Village, and Fanjing Mountain, a world natural heritage site. Issue 10 million yuan (RMB, the same below) cultural tourism consumption coupons to attract tourists.
Data map: Basha Miao Village, Guizhou.
Photo by Wu Dejun
On April 26, Guizhou has issued the first round of cultural and tourism consumption coupons, which can be collected by the public through the "Guizhou Tourism · One Code Tour of Guizhou" applet, Ctrip APP and other platforms.
Cultural and tourism consumption coupons are subsidized for popular rural towns, hot springs and health care, homestay outings, research camps, seasonal agricultural products, and specialty commodities in Guizhou’s spring and summer, so as to maximize the spring and summer travel needs of tourists inside and outside the province.
The products cover the categories of scenic spot tickets, scenic performances, hotels and homestays, catering specialties, tourist rental cars (chartered tour guides), cultural and creative products and tourism commodities.
For many traditional tourist attractions, ticket revenue is their main source of income.
In order to attract tourists, most scenic spots in Guizhou have also introduced preferential policies for discounted tickets. Libo Xiaoqikong, a national 5A-level scenic spot, announced that from April 30 to May 4, a policy of free tickets for Chinese tourists will be implemented.
In addition, the Department of Culture and Tourism of Guizhou Province has also cooperated with a number of media to launch the "Guizhou People Traveling to Guizhou" theme publicity activity, and plans to introduce strategic, service-oriented and guiding news and publicity reports to guide Guizhou people on the "May 1st" holiday. During this period, you can check in during the tour to help cultural and tourism enterprises tide over the difficulties.
The reporter combed and found that in addition to Guizhou recently, Hubei, Hunan, Yunnan and other provinces have also distributed cultural tourism consumption coupons or introduced preferential policies for discount tickets for scenic spots to stimulate the tourism consumption market.
At present, Yunnan has issued the first phase of cultural tourism consumption coupons of 8 million yuan. Zhangjiajie announced that from April 30 to May 10, the four major scenic spots will be free of tickets for people in Hunan Province for 11 days, and Sanya will launch the "May 1" holiday tourism product promotion. , Scenic spots, hotels, duty-free items are all discounted.
Data map: Fanjing Mountain in Guizhou.
Photo by Qu Honglun
According to Deng Xiaohai, deputy director of the Guizhou Tourism Development Research Center, Guizhou Academy of Social Sciences, consumption is the main engine driving economic growth, especially in the context of accelerating the construction of a new development pattern in which domestic and international dual circulation promotes each other, the role of consumption becomes more prominent .
Undoubtedly, cultural tourism consumption coupons can play a leverage role to a certain extent, stimulate cultural tourism demand, stimulate cultural tourism consumption, and become an important measure to promote regional consumption in various parts of China.
"However, we must also see the limitations of cultural tourism consumption coupons, especially when inter-provincial tourism has not yet been released, which requires further improving the accuracy of the investment of cultural tourism consumption coupons and enhancing their marginal effect in promoting consumption. Deng Xiaohai said that the self-rescue of the tourism market involves both the demand side and the supply side. While the government issues consumer coupons to stimulate consumption, cultural and tourism enterprises should also take active actions to develop new products and new models to guide new demand. .
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