Triumph and resurrection of Paulo Londra

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He is not resurrected at

.

Or yes, sometimes yes, it is enough to see what happened to Paulo Londra.

In 2018, and at only 20 years old, he became the Argentine singer with the most views on Spotify and YouTube.

Everything was going well until he stopped doing well, a contractual dispute put him out of business and prevented him from singing and publishing for three years.

The hashtag

, driven by a wide range of colleagues on social networks, sought to support and promote the rapper and composer, extremely popular in his country and Latin America, a young man who grew from below, from

competitions in squares Argentines.

And Paulo, in the end, was free.

The funny thing is that he ended up signing a contract with Warner Music, which was part of the contractual dispute that kept him in dry dock for three years, because the record company was associated with Ovy on the Drums and Kristoman, two producers, in a company called Big Leagues that he had Londra contracted until 2025.

"He was 21 years old, Paulo did not know what he was signing," an observer of the Argentine music scene

told

"The contract, everything indicates, had the most leonine clauses. Apparently, from the song he recorded with

, Paulo did not see anything that corresponded to him as a performer and composer. And perhaps the same thing happened to him with his first album ".

In the memory of her followers is the public blessing that

dedicated to her at the 2019 Lollapalooza in Buenos Aires: Londra was leaving her adolescence, but she was already a phenomenon.

And it had all gone too fast.

Federico Martínez Penna, specialist of the Argentine edition of Rolling Stone magazine, told

that what happened to the rapper must be put in context.

"It's not too different from the leonine contracts of yesteryear, from what was signed by fleeced Chicago bluesmen in the 1950s or what left

unrecorded from 1975 to 1978. There were always young artists, with different kinds of hunger, signing a role with lousy advice or simply without reading the fine print".

That is already past.

In March, Londra released her first single since 2019,

, in which she showcases her other great passion besides music:

.

A pop rock with punk touches with which she fared much better than with the second single,

, a mellow song that sounds like you've already heard it.

In the first 24 hours of its publication,

exceeded 20 million views on YouTube, the best debut of a song performed by an Argentine and the second most listened to song in the world through Spotify.

Never had an Argentine song reached so far in the Global Top 200, say the Argentine media.

Martínez Penna believes that Londra's return takes place in a good context, a "

and Latin American scene with a vertiginous acceleration that in a short time put names like Trueno, Tiago PZK, Dillom and Lara91k as references to follow".

And the future of London?

What does it promise?

You have to look at New Jersey to imagine what can happen to the Argentine, she says.

"Springsteen was only a couple of years older than Paulo when he was finally able to edit

. He was able to turn a similar episode into

."

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